Hayley Yates

Experience

• 

  McDonald's Corporation

  Dec 1996 - Jul 2003

  Shift Manager
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  Northamptonshire Police Force

  Jul 2003 - Oct 2011

  • Crime Analyst

    Oct 2009 - Oct 2011

  • Intelligence Officer

    Jan 2007 - Oct 2009

  • Systems Administrator

    Jan 2007 - Jan 2007

  • Control Room Operator

    Jul 2003 - Jan 2007
• 

  Travis Perkins

  Nov 2011 - Nov 2016

  Senior Marketing Analyst

  Support operational stakeholders and Brand Marketing teams in making good business or strategic decisions by evaluating, reporting and making recommendations on marketing activity and customer behaviour. 1.Manage assess and prioritise all requests for Marketing data and analytics from across the business, principally Commercial, Sales and Marketing teams. 2.Produce sales analysis using Business Objects to measure the effectiveness of marketing activity, advising Marketing teams on best practice and successful campaigns in other brands to help shape campaigns and ensure effective customer targeting.3.Provide analytical support to brand marketing teams and the wider business through ad-hoc, or templated analysis or customer profiling. This enables the business to investigate problems, identify new opportunities, guide the annual planning process and decision making.4.Interpret and communicate campaign results to stakeholders within and outside the business.5.Produce mailing lists for CRM and targeted DM activity using Excel and Business Objects and deliver to the mailing house to ensure that campaigns are mailed to customers in accordance with agreed deadlines.6.Develop campaign metrics, data management processes (adhering to all relevant Data Protection Legislation and ensure that customer data is handled in a secure and legal manner) and analytical templates in agreement with Finance, IT and Marketing teams. This ensures the correct management and reporting of data across all types of campaign and channel. These measures are used to prove the value of Marketing to the business.7.Educate wider marketing team on how to interpret, understand and use data and analysis. 8.Build relationships and manage the relationship with the mailing house who utilise customer data lists, data agencies to purchase list data and IT who provide and develop supporting internal systems9.Manage the team of Marketing Analysts and Campaign Support Analysts Show less

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  RS Components

  Dec 2016 - Nov 2019

  • Lead Insight Delivery Analyst

    Dec 2018 - Nov 2019

  • Digital Analyst

    Dec 2016 - Dec 2018
• 

  BGL Group

  Nov 2019 - Jan 2022

  • Digital Analytics Manager

    Aug 2021 - Jan 2022

  • Digital Reporting Manager

    Mar 2021 - Aug 2021

  • Senior Analyst - Digital Reporting

    Nov 2019 - Mar 2021
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  Latchmill

  Jan 2022 - now

  • Director of Analytics

    Jan 2024 - now

  • Head of Analytics

    Jan 2022 - Jan 2024