Shane Castro

Experience

• 

  BlueHat Marketing

  Jun 2018 - Apr 2020

  Key responsibilities:- Conducted keyword-grouping research to optimize content, meta titles, descriptions, and headings on clients' WordPress and Shopify websites- Off-page SEO (i.e., selecting appropriate links and anchor text profiles)- Addressed cannibalization issues and executed technical tasks, including site auditing and optimizing bots for optimal website crawling- Monitored and reported on SEO campaign performance using various SEO platforms and software/tools

  • SEO Specialist

    Jul 2018 - Apr 2020

  • SEO Specialist Intern

    Jun 2018 - Aug 2018
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  RankWorks

  May 2020 - Dec 2020

  Search Engine Optimization Specialist

  • Developed and executed SEO strategies for multiple clients tailored to industry best practices and client objectives• Performed technical site audits, competitive/keyword research and content analysis on an on-going basis• Developed a link building strategy (Off-page SEO)• Used different tools on a daily basis (SEMRush, Ahrefs, ScreamingFrog, SurferSEO, & more)• Prepared and produced monthly reports on organic search performance for client’s KPIs• Reported and collaborated with the CEO and Marketing Director Show less

• 

  Labelium

  Dec 2020 - Mar 2022

  SEO Account Manager

  • Led Amazon SEO/Marketplace Optimization – run competitive/market dynamic analysis, Amazon keyword research, etc.Responsibilities included optimization of the following: - PDP listings - Amazon brand store - A+ content• Developed and executed website SEO strategies for multiple beauty & fashion clients tailored to industry best practices and client objectives• Performed technical SEO audits, competitive/keyword research, and content analysis on an ongoing basis• Worked with web developers and copywriters to implement content and website changes based on audits and analysis• Used different SEO and Amazon tools daily• Communicated with clients via emails and video calls• Prepared and produced monthly reports on organic search performance for clients• Trained and mentored juniors/interns on department workflows to ensure a seamless onboarding process and help peers advance their knowledge and skills• Report and collaborate with the Director of SEO/CRO Show less

• 

  MavTek Inc.

  Feb 2023 - Oct 2023

  Software Developer

  • Collaborated with internal teams to develop features/products using SuperBlocks with integration of ReactJS for our organization's internal products, fostering efficient workflows and enhancing overall productivity of the company’s customer support and trust & safety team.• Contributed to development estimations, played a role in sprint planning, and supported successful product delivery.• Created reliable and scalable apps by hosting the web server on EC2 instances and incorporating monitoring via CloudFront.• Integrated RestAPIs to enhance the functionality of internal products, facilitating seamless communication between different systems• Developed microservices and RestAPIs in AWS API-Gateway using NodeJS and Typescript• Successfully executed complex development tasks, spanning from ideation to deployment, by consistently delivering high-quality, clean code to production. Utilized Jenkins through AWS CLI and implemented CI/CD Bitbucket pipelines with Git actions for streamlined and automated deployment processes.• Ensured code quality by implementing comprehensive unit testing with Jest, minimizing errors, and optimizing software reliability.• Fixed bugs and errors in the company's legacy code base written in PHP, Laravel framework, ensuring the stability and reliability of existing systems.Main Technologies used: AWS, Javascript, NodeJs, PHP, Typescript, Python, Low Code Solutions (Superblocks), MicroservicesAWS technologies includes but not limited to: CDK, EC2, ECS, S3, CloudFormation, API Gateway, Secrets Manager, Parameter Store, & CloudFront. Show less