Chen Yang Lwee (雷正杨）

Experience

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  Sunway Ventures

  Dec 2018 - Mar 2019

  Operation and Business Development Intern

  • Spearheaded successful marketing initiatives with 11street, driving brand visibility and campaign effectiveness.• Collaborated with senior executives to develop polished proposal slides, securing buy-in for key joint venture (JV) projects.• Presented detailed research insights to clients, ensuring informed decision-making and strategic alignment.• Cultivated strong client relationships and facilitated high-profile partnerships with industry leaders such as Gamuda Group, Astro, and Damen Pavilion.• Led on-ground activation campaigns across multiple locations, ensuring seamless execution and impactful audience engagement.• Delivered exceptional customer service by efficiently addressing inquiries, resolving issues, and managing parcel tracking, contributing to enhanced client satisfaction. Show less

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  HerdHR

  Oct 2019 - Jan 2020

  Sales & Marketing Consultant

  As part of a dynamic startup specializing in integrated cloud-based HR solutions, I spearheaded marketing initiatives and campaigns, contributing to the brand’s growth and visibility. My key responsibilities included:• Strategically managing the company’s social media platforms, including content creation, publishing, and designing engaging infographics to enhance audience engagement.• Leveraging the Hubspot platform to effectively manage and nurture potential leads, successfully segmenting the target audience to optimize outreach efforts.• Achieved a measurable increase in lead conversion rates by aligning marketing strategies with audience insights and data-driven approaches. Show less

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  Sunway Education Group

  Jan 2020 - Apr 2022

  Executive - International Recruitment

  International Student Recruitment Executive | Expertise in China & Taiwan MarketsAs an International Student Recruitment Executive, I specialize in designing and executing strategic recruitment campaigns for the China and Taiwan markets. Collaborating closely with educational agencies across China, Taiwan, and Hong Kong, I’ve successfully adapted recruitment efforts to digital platforms, particularly during the pandemic.Key Responsibilities:• Campaigns & Content: Developed and managed social media content (e.g., Weibo, WeChat, TopUniversities, QS China, Keystone, Hotcourses), while coordinating tele-campaigns, face-to-face events, and online outreach.• Market Research: Conducted in-depth market analysis to identify growth opportunities, driving sales and revenue generation for the organization.• Admissions Support: Provided accurate and up-to-date program information to prospective students, fostering a seamless application process.Notable Achievements:• Pioneering Live Events: Hosted Sunway University’s first WEIBO LIVE session (June 30), introducing the university to over 1,500 prospective students in China through an engaging digital platform.• Platform Expansion: Successfully registered Sunway University’s official YOUKU account, offering a user-friendly platform to share the Sunway University experience and connect with Chinese prospects.• Content Creation: Led the production and coordination of Sunway University’s Mandarin-language introduction and student experience video, providing culturally relevant content for the Chinese market.• Data-Driven Marketing: Leveraged metrics to evaluate and report on digital marketing performance across Weibo and WeChat, achieving measurable success with increased fan growth and higher engagement rates on daily posts. Show less

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  University of Nottingham Malaysia

  Apr 2022 - now

  Regional Manager (East Asia) - International Student Recruitment

  International Recruitment & Marketing Specialist | Focus: China, Japan, South Korea• Strategized and executed recruitment campaigns across China, Japan, and South Korea, driving engagement with prospective students and institutional partners.• Fostered strong relationships with official representatives from these regions, serving as a trusted liaison to enhance collaboration and outreach.• Represented University of Nottingham Malaysia (UNM) at major Higher Education Conventions across East Asia, showcasing the university's excellence.• Organized impactful education events and conferences to promote the social and intellectual welfare of students, while crafting compelling marketing materials, including the first Mandarin-language brochure for UNM.• Spearheaded efforts to elevate UNM's profile in targeted international markets, meeting and exceeding institutional student recruitment goals.• Provided accurate, timely advice and guidance to prospective students and their advisors, ensuring an informed application process.• Launched UNM's official presence on prominent Chinese social media platforms: Weibo, WeChat, Xiaohongshu (Little Red Book), and Bilibili, sharing authentic student stories and insights into campus life.• Developed and managed engaging social media content across these platforms to strengthen brand visibility and connect with prospective students.• Coordinated the production of the first Mandarin-language promotional video to highlight the UNM experience to the Chinese market. 🌟 Watch the video here: https://shorturl.at/3XTnf Show less