
Dipin Gandhi
Research Analyst

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About me
Digital and Social Media Strategist at Beatheblue
Education

MAEERS's Arts, Science and Commerce College English Medium, Kothrud, Pune 38
2009 - 2012Bachelor’s Degree Business/Commerce, GeneralCost and Works Accounting (Specialization)

Symbiosis College of Arts & Commerce
2012 - 2014Master’s Degree Masters of CommerceAdvanced Accounting and Taxation
Experience

Aloha Technology
Jan 2013 - Jan 2014Research Analyst- Conduct Research using a variety of online sources, especially corporate databases, legal databases and media sources.- Conduct desktop-based research using a combination of other specialist research tools designed for reports and databases such as Jigsaw, Zoom Info etc. Account Mining/Mapping, Data Analytics.- Company/Database Level Reports. Company Profiling, Contact Discovery, List building.- Maintaining CRM Database Management.

Droid Business Solutions (P) Limited.
May 2014 - May 2015Business Development Executive (Market Research)
TrueBlue Inc.
Jun 2015 - May 2017Sr. Research Analyst- Conducting Secondary Research and preparing Community Bio Reports of a county or city in the U.S. for clients whereby assisting them to source candidates from the local community.- Create and maintain Quarterly Business Reviews for client companies- Adhoc secondary research on wages, turnover rates, fill rates, etc.- Create Wage Analysis Reports which helped the client to plan out staffing and recruitment requirement.- Coordinating with the team working in U.S and collaborate work accordingly. Show less

Beatheblue
May 2017 - nowStrategistSocial Media Optimization and Social Media Marketing, PPC and Online Lead GenerationDigital Media Planning, Online Reputation Management, Brand AwarenessPreparing Content strategies - Liaise with writers and designers to ensure content is informative and appealingDevelopment and Redesigning - Providing inputs towards improving the usability, design, content and feature for the website development and redesign. Facebook Lead Generation - Target Marketing, Audience research, creating campaigns targeting custom audience, website conversion, generating traffic to website using different Facebook campaign.Planning and setting up Facebook bots.Developing and managing digital marketing strategy for awareness, promotion campaignsProviding inputs towards improving the usability, design, content and feature for the website Research marketing strategies being adopted by the competitors.Generate innovative ideas and provide comprehensive social media strategies for existing and new online campaignsMaintaining the look and feel of all social pages by conceptualizing creativities with the in-house creative teamPPC Keyword research, Conversion Tracking, Ad Copy Creation, Bid Management, A/B TestingCreating & managing campaigns in both Search & Display network by using contextual targeting & placement tool for different devices such as Desktop, Mobile & iPhone.Extensive keyword research, bid management, daily spends metrics & sales tracking.Increase brand value by bringing Quality Traffic which converts into prospective sale.Improving the company’s web site & landing page effectiveness.Traffic Analysis through Google Analytics site & campaigns optimizationConducting keyword research for PPC campaignsCreating Re-marketing campaign and targeting customers and generating leads.Currently working with clients across sectors like Fitness, Hotel, Travel & Tourism and Hospitality Industry to name a few Show less
Licenses & Certifications
- View certificate

Advanced Pay Per Click (PPC)
SimplilearnDec 2016 - View certificate

Advanced Social Media
SimplilearnApr 2017 - View certificate

Certified Digital Marketing Associate
SimplilearnJul 2017 - View certificate

Digital Marketing Specialist (Masters)
SimplilearnJul 2017 - View certificate

Google Adwords Search Certification
Google AdWords CertifiedAug 2016
Languages
- enEnglish
- hiHindi
- guGujarati
- beBengali
- maMarathi
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