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Elina Fruin

Regional Sales Manager

776 followers

Greater London, England, United Kingdom

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Timeline
About me
Managing Director, Global Travel Retail at Roust
Education
- The Urals' State University
  -
  Master’s Degree German & English Languages, English – American Literature
  Activities and Societies: Swimming & skiing
Experience
- Pepsi Bottling Ventures
  Feb 1996 - Jan 2001
  Regional Sales Manager
  Setting up Pepsi Cola sales & distribution structure in the Urals & Siberia Region. Creating customer base. AOP delivery & performance management. Leadership & coaching a team of 50 sales representatives & merchandisers.
- Diageo
  Jan 2001 - Apr 2016
  Global Customer Director role, looking after 2 largest out of 5 global Travel Retail customers, covering 210 airports globally, with full P&L responsibility. Leading a team of 16 people, with 8 direct reports, located in various countries in the world across 7 time zones. Creating & owning solid commercial strategy & three years' strategic Joint Business plans which delivered double digit growth. Trade Terms ownership. Significant A&P budget management. Successful strategy creation for Diageo Luxury portfolio. Complex negotiations. Show less
  - Customer Director, Global Travel Retail
    May 2011 - Apr 2016
  - Commercial Development Manager, Great Britain
    Apr 2006 - May 2011
  - General Manager, Russia
    May 2005 - Apr 2006
  - Innovation Director, Russia Hub
    May 2004 - May 2005
  - Sales Director, Russia
    Jan 2001 - May 2004
- Roust
  Nov 2016 - now
  Managing Director, Global Travel Retail
  Working for the world's second largest vodka producer, delivering 30 million cases, the owner of the Russian Standard, Green Mark, Zubrowka, Imperia, Kauffmann, Parlament, Talka, Soplica brands. Russian Standard alone has reached staggering three million cases this year being distributed in over 80 countries globally.
Licenses & Certifications
- Open British University - Business Management
Honors & Awards
- Awarded to Elina Fruin
  Diageo Asia Pacific Hero Award - Jul 2013 A prestigious global Diageo award for the Best Relationships with the Customer unlocking mutual profitable growth. I was the only person to be recognised with this award from the Global Travel Retail team in its history.
- Awarded to Elina Fruin
  For the Best Customer Relationships - Feb 2009 Diageo Great Britain Managing Director award for leadership in landing the Trade Terms agenda in Great Britain and unlocking outstanding mutual growth with my customers.