
Sini Vikkula
PR and Communications Consultant

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About me
CEO, Co-founder at iloom Oy
Education

Aalto University (former Helsinki School of Economics)
1991 - 1997MSc in Economics Organizational LeadershipActivities and Societies: Student union, Head of Media Department

Coaches Training Institute
2008 - 2010CPCC (Certified Professional Co-active Coach Coaching
University of Helsinki
1992 -Art history, Finnish litterature
Experience

Euro RSCG
Jan 1997 - Jan 2000PR and Communications Consultant-Team leader- B2C communications and PR

TeliaSonera
Feb 2000 - Apr 2004Senior communications managerMain responsibilities:- Person in charge of consumer communications - Team leader of consumer communications Team - External and internal communications - Publications (both printed and e-publications)

Image Match Oy
Jan 2004 - Jan 2007Account directorMain responsibilities:- Consulting in communications and sponsorship issues - Culture marketing- Sales and negotiations

Perfecto Oy, Salomaa Group
Jan 2007 - Oct 2014Managing director, Partner, Senior ConsultantMain responsibilities:- Managing the Perfecto Oy and being part of the SEK management team (2013-2014)- Sales and Business Development- Consulting and training (change management, strategic and change communication, leadership)Perfecto Oy is a practical management consulting and coaching agency and a part of the SEK (owned by Salomaa Group).

SEK Public Oy, Salomaa Group
Nov 2014 - Oct 2015Director, Change Consultant & CoachMain responsibilities:- Member of the SEK Public management team and team leader- Sales and Business development responsibility- Change management consulting and communications - Training (leadership, interaction and presentation skills)SEK Public: consulting and coaching our clients for success.- A full-service leadership and communications agency located in Helsinki- Part of the SEK group, which is part of Salomaa Group, the largest family-owned group of marketing and consultancy companies in Scandinavia.- Part of the Cohn & Wolfe global network, the agency of the year 2013, part of WPP group of companies Show less

Management Events
Oct 2015 - Oct 2016Marketing and Communications, Development ProjectsMain responsibilities: - Group Marketing and Communication development projects. e.g. global content marketing ecosystem and processes-Management Events brings together top-level executives and solution providers, providing high value to both parties. Our concept attracts 20 000 visionary leaders to our events in eleven countries, over 170 times a year. Management Events Surveys provides insights and trends for solution providers and executives, helping them gain deeper understanding of challenges and needs of the largest corporations. Show less

Iloom Oy
Dec 2016 - nowCEO, Co-founderSuccessful companies are in touch with the experiences of their customers, staff and the industry.However, understanding people`s experience is challenging. Traditional methods are not enough. An applied AI platform Wordloom® taps into shared experiences and analyses words used by customers, employees, industry or the media. It reveals the genuine mindset behind words and helps to develop a better customer and employee experience. The cloud-based platform is scalable, reliable and easy to use.We have helped organisations both in the public and private sectors to analyse customer experience, brand perception, campaign impact, strategy and change, employee experience and values and culture. Show less
Licenses & Certifications

CPCC (Certified Professional Co-active Coach)
Coaches Training Institute
Professional Certified Coach (PCC)
International Coach Federation (ICF)Aug 2019- View certificate

Professional Certified Coach (PCC)
International Coaching FederationJul 2019 - View certificate

ICF Member Badge
International Coaching FederationMar 2021
Languages
- enEnglish
- swSwedish
- geGerman
- frFrench
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