Ameer Hamza Hashmi

Experience

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  AIESEC

  Jul 2016 - Aug 2016

  Marketing Intern

  •As a blogger learned the culture of the country and marketed it on social media•Observed the marketing and merchandizing of various consumer goods in the market

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  Ogilvy

  Jun 2017 - Aug 2017

  Marketing Intern

  • Creative & client services Account Executive at SOHO & Ogilvy for Coke Sprite & Nestle. • Organised that photo campaign for brands Cappy Pulpy and Joosi Mango.• Facilitated social-media campaigns such as Facebook live, Instagram questions/live/takeover, produce Snapchat content etc.

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  Coca-Cola CCI

  Jun 2018 - Aug 2018

  Trade Marketing Intern

  •Completed a shop to shop price tracking of the product portfolio and various PR activations•Conducted market research to evaluate the market competitiveness of juices •Led the RED audit (Right Execution Daily) and covered 500+ outlets across the province •Gathered the consumer market insight form 80+ store all over Lahore

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  Pakistan Tobacco Company Ltd

  Jul 2019 - Aug 2019

  Trade Marketing Intern

  • Was responsible to create and deliver presentations to a wide range of audience on distribution activities• Worked in the local market to examine the future viability of BAT’s variegated portfolio of next generation products for Pakistan.• Worked with Knowledge & Insight team in gaining insights about the customer preferences, health warnings, pricing, display of tobacco products, sin tax and government legislation to control tobacco market • Was preparing monthly report on the Distribution Representative activities. Show less

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  BASEO

  Feb 2020 - Jan 2021

  Sales Executive

  • Worked as a full-time Sales Executive at an electronic retail store in London where I was responsible for dealing & responding to enquires of the walk-in, online customers and day to day sales management.•Trained and managed four diverse team members which resulted in 10% growth and was awarded the best salesman in the Camden and Stratford Branch

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  Digitara

  Mar 2021 - Nov 2021

  •Worked and trained the Junior staff to get the best output from them•Developed and cultivated lucrative relationships with high profile clients through effective communication and exemplary interpersonal skills•Also, working as a DOP on behalf of the agency for all the TVC,DVC & still shoots for the clients •Working with design, creative, advertising, digital, managers, marketing and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met •Developed and cultivated lucrative relationships with high profile clients through effective communication and exemplary interpersonal skills. •Produced quality leads for large accounts managed by senior executives, 90% of the leads resulted in closed transactions.•Also, achieved monthly targets and boosted company sales by 13%. Converted Clients: TOYO NASIC, FNEL, TDCP ,Green Future EV, Marjees & 7Vals

  • Senior Manager Business Development

    Jun 2021 - Nov 2021

  • Key Account Manager

    Apr 2021 - Nov 2021

  • Assistant Manager Business Development

    Mar 2021 - Jun 2021
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  Allied Paint Industries Ltd.

  Nov 2021 - Aug 2023

  Brand Manager

  •Responsible for the development and growth of Gobi’s Paints from Business Planning to effective In-market execution including Research, Communication Strategy and Implementation, OOH Media buying, CSR, Managing Budgets and Monitoring Success.•Launched multiple marketing campaigns across online and offline channels to generate brand awareness, introduce audiences to the concept of co-working and acquired high-quality leads through granular Facebook targeting & increasing brand love.•Planning & execution of the brand association events with the partners and the stakeholders for an effective marketing. •Liaison with the UK office for product launch of Gobi’s Paints UK & Lomond Paints, costing and subsequent profit impact.•Leading & developed the business plan, social & services cape of Bastion Cafe Lahore Fort. Show less

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  Coca-Cola Icecek

  Aug 2023 - now

  Field Sales Executive (Key Accounts)

  Volume & NSR: Consistently the top sales performer of the year, achieving 100% of targets every month, and reaching 186% of the highest sales in KLIF in August 2024 on Azadi Day.Outlet Conversion: Successfully converted 12 restaurants from competitors, including Nisa Sultan, Ilyas Dumba Karahi, Adaab, Yumto Mandi, etc., bringing in a volume of 250,000 Phc per year, enhancing profitability and visibility.Equipment Management: Retrieved 50+ inefficient coolers from the market, achieving the lowest inefficiency numbers and the highest cooler retrieval rate in a month.Increase Profitability: Implemented discount rationalization strategies to optimize the effective use of discounts.Customer Relationship/Account Management: Maintained strong customer collaboration and relationships to ensure loyalty. Managed timely tracking and settlement of market accounts, including overseeing the Travel Channel.Distribution Management: Handled advance ordering, settled receivables, and managed stock to ensure product availability (packs & brands) according to channel requirements.Team Management: Led the training and development of presellers and delivery teams on a regular basis.Business Expansion: Drove numeric and weighted conversions to expand the customer portfolio. Show less