Experience

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  Campaign.com

  Jan 2019 - Dec 2019

  Community engagement

  • Work with Non-Governmental Organizations and Brand CSR teams for campaign projects.• Plan and execute partner events to create a sense of belonging among partners• Develop key processes and communications that facilitate program development, outreach, and execution• Conceptualized an offline campaign activation including creating the proposal and budgeting.• Managed KOL/Influencer to create engaging campaigns.

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  Theasianparent

  Jan 2021 - Jun 2023

  • Succeeded in leading campaign implementation along with clients, agencies, and other stakeholders to recognize revenue according to company milestones.• Manage several big brands' marketing campaigns including Unilever, Nestle, and Danone across all channels as well as Mobile apps, Websites, Social Media, and Offline activation.• Develop campaign optimization to achieve the target for branding and market growth of various companies, from SMBs to Multinational Corporations.• Track, analyze, and optimize campaign performance by identifying trends and creating actionable media recommendations• Manage all campaign attributions with the ability to report and create strategic plans for further activations. Show less • Succeed to lead campaigns implementation along with clients, agencies, and vendors to recognize revenue according to company milestones• Manage several big brands' marketing campaigns including Unilever, Nestle, and Danone across all channels as well as Mobile App, Website and Social Media.• Manage all campaign attributions with the ability to report and create strategic plans for further activations• Specialized in Paid Ads (Social Media Ads, Google Ads) implementation • Specialized in Live events (webinar, social media, and e-commerce live) and streaming projects. Show less

  • Campaign Manager

    Jan 2023 - Jun 2023

  • Campaign Executive

    Jan 2021 - Jan 2023
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  Pintaredu

  Jun 2023 - Jan 2024

  Digital marketing

  • Led the development and execution of marketing communications strategies to promote the brand and drive business growth.• Managed SEO and digital marketing efforts to increase online visibility and attract potential clients.• Developed and maintained strong relationships with key stakeholders, including B2B partners and media contacts.• Oversaw content creation and management, ensuring alignment with brand guidelines and marketing objectives.• Coordinated with sales teams to develop integrated marketing campaigns that support sales initiatives and enhance customer engagement. Show less

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  Bee well indonesia

  Jan 2024 - Oct 2025

  Marketing specialist

  • Developed and executed marketing strategies to enhance brand presence and engagement.• Managed end-to-end marketing campaigns, ensuring alignment with company goals and achieving target KPIs.• Collaborated with cross-functional teams to implement marketing initiatives and promotional activities.• Analyzed market trends and campaign performance to optimize strategies and drive growth.• Built and nurtured strategic partnerships with wellness industry stakeholders to expand the company's reach and impact. Show less

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  Kuaishou technology

  Jun 2025 - now

  Content strategist

  • Develop and implement content strategies to expand SnackVideo’s reach within targeted audience segments, with a focus on religious and cultural themes.• Plan and oversee content calendars, ensuring alignment with platform goals, user trends, and community engagement initiatives.• Monitor content performance, analyze user behavior, and translate insights into actionable strategies for retention and engagement improvement.