
Timeline
About me
CX & CS - strategy, leadership & transformation of Customer Experience | Contact Centre | Customer Service Operations | Omnichannel | Digital | CRM | CX Insights | BPO
Education

35 secondary school "dobri voinikov"
2004 - 2008High school diploma
Sofia university st. kliment ohridski
2008 - 2013Master of laws (ll.m.)
Experience
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Sixty k ltd (60k)
Aug 2008 - Dec 2015Managing client accounts (EasyJet, Hotelopia, eBay, Seatwave / Ticketmaster, Zumba Fitness, BE Unlimited / Sky, LightingEver, Beaulily) - dealing with every aspect of the client’s customer service, outsourcing and team needs, customer experience, localisation, reporting, maintaining relations with clients;
Operations Manager
Jun 2013 - Dec 2015Customer Service Supervisor
Nov 2010 - Jun 2013Team Lead
Apr 2010 - Nov 2010Customer Service Representative
Aug 2008 - Apr 2010

Remix
Jan 2016 - Nov 2023o Led and optimized customer service operations - ensured effective recruitment, training and uptraining of the team, while implementing key procedures, policies and software. Oversaw customer service and experience, monitoring and feedback processes, ensuring high satisfaction. Managed website translations and localization and helped with logistics, payments software and processes to streamline operations and enhance customer engagement.o In charge of Returns team and operations, overseeing the end-to-end returns and refunds process to ensure efficiency and customer satisfaction.o Led and optimized the distribution center’s Training and Quality team to align service standards, enhance operational efficiency, and ensure consistent training and performance monitoring across teams.o Project Manager of the company’s buy-back service – coordinating the development, initial launch and new markets launch across all departments. Show less
Head of Customer Operations, Training & Quality
Jan 2023 - Nov 2023Head of Customer Service
Oct 2021 - Dec 2022Customer Service Manager
Jan 2016 - Oct 2021

Lb consulting ltd.
Jan 2024 - Dec 2024Founder & ceoConsulting e-commerce businesses on market entry and expansion strategies in Central and Eastern Europe (CEE). Provided expertise in localization, customer service, logistics and regulatory compliance to ensure seamless market adaptation. Developed tailored strategies to optimize operations, enhance customer experience, and drive sustainable growth in the region.

Ozone.bg
May 2024 - Dec 2024Director customer experienceManaging all aspects of the customer journey and experience – Customer service and support teams; Returns team; live chat and AI integrations; translations and localisation; international logistics and operations improvements; CSAT and NPS optimisation; customer loyalty program etc.
Licenses & Certifications

Dsd "deutsches sprachdiplom" niveau c1
Dec 2007
Honors & Awards
- Awarded to Boris PetrovGold Awards winner Awards International Jul 2020 Gold Awards winner at South East Europe CXA 2020 for Best Contact Centre and Best Retail company.
Languages
- enEnglish
- geGerman
- ruRussian
- buBulgarian
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