
Timeline
About me
Strategic Finance Leader | Dubai-Based | 20+ Years | Driving Growth with Data-Driven Insights
Education

Aat
-Aat level 3 diploma in accountingTax Processes for BusinessesFinancial Accounting: Preparing Financial StatementsManagement Accounting TechniquesBusiness Awareness

Aat
-Aat level 4 diploma in accountingDrafting and Interpreting Financial StatementsApplied Management AccountingInternal Accounting Systems and ControlsPersonal TaxBusiness Tax

Cima
-Certificate in business accounting (cima cert ba) exemption awardedFundamentals of Management AccountingFundamentals of Financial AccountingFundamentals of Business MathematicsFundamentals of Business EconomicsFundamentals of Ethics Corporate Governance and Business Law, 2013

Aat
-Aat level 2 certificate in accountingIntroduction to BookkeepingPrinciples of Bookkeeping ControlsPrinciples of Costing TechniquesThe Business Environment Synoptic

Cima
2024 - 2025Ggma designation strategic case study exam remainingStrategic ManagementRisk ManagementFinancial Strategy

Cima
-Cima diploma in management accounting (cima dip ma) exemption awardedFinancial Reporting Management AccountingFinancial Management in a Digital World

Cima
2024 - 2024Cima advanced diploma in management accounting (cima adv dip ma) management case study exam remainingManaging PerformanceAdvanced Management AccountingAdvanced Financial Reporting
Experience

Dixons retail
Dec 1999 - Apr 2002Cashier
Holiday inn london - oxford circus, an ihg hotel
Feb 2002 - Mar 2003Revenue controller
Dzd
Mar 2003 - Jun 2015During 12 years at DZD, consistently contributed to both personal success and the team's by approaching every task with determination and a clear sense of purpose, ensuring work was completed to the highest standards. Commitment to continuous learning allowed for the expansion of knowledge and skill set.Proactively identified areas for improvement, resulting in more efficient processes and better outcomes. With a strong sense of responsibility, tasks were managed independently, ensuring alignment with the company's objectives.Established in 1989, DZD is a group of three companies involved in manufacturing, storage, logistics and installation. As the Financial Controller of the wholesale, B2B, display and visual merchandising company, oversaw the day-to-day activities of the accounts department. This included ensuring the finance function was organized, efficient and produced accurate financial and management accounts. Worked closely with other departments to ensure all areas operated in accordance with company procedures, policies and legal requirements, including managing inter-company accounts.Key Responsibilities:Led daily operations to ensure efficient financial functions and accurate preparation of accounts.Provided critical support to buying and sales departments.Coordinated with external auditors for thorough financial audits.Managed financial ledgers, including those for international factories.Processed customer credit applications securely and accurately.Promoted from Accounts Assistant number 2 to Financial Controller.Handled multi-currency transactions (USD, HKD, EUR).Implemented robust systems and internal controls.Excelled in collaborating with all stakeholders, fostering strong relationships both internally and externally. Known for approachability and positive impact, consistently contributed to a supportive work environment. Show less
Financial Controller
Mar 2008 - Jun 2015Accounts Assistant
Mar 2003 - Mar 2008

Wondrous
Jun 2015 - Sept 2024Led the financial operations, including budgeting, forecasting, reporting and the company's treasury function. Reporting directly to the CEO, formed a strategic partnership with the Board, providing insightful financial analysis to evaluate and implement business strategies that optimize operational performance. Collaborated with the team to identify and implement opportunities for improving operational performance and efficiency.Promoted twice in recognition of impactful contributions, championed financial operations excellence, driving cost reduction initiatives and aligning financial resources with organizational objectives.Key Responsibilities:Line management of the Finance Manager, Operations Manager and four Executive Assistants, including recruitment and training.Oversaw the entire financial planning and analysis cycle, achieving cost savings through meticulous expense management.Leveraged data analytics to identify trends and inform strategic financial planning.Led the successful implementation of HubSpot, enhancing sales and marketing automation.Built a high-performing team through strategic hiring and mentorship.Led a capital investment appraisal for a company-wide digital transformation project, providing strategic financial options and risk analysis.Known for approachability and positive impact, excelled in collaborating with all stakeholders, fostering strong relationships both internally and externally. With a keen sense of strategy, commercial acumen and attention to detail, consistently contributed to a supportive and productive work environment. Show less Joiner as first Finance Manager and one of my first priorities was to introduce strong financial control and reporting essential for ensuring the accuracy and timeliness of financial data.I started by implementing a new financial planning and analysis system which has helped to track financial performance more closely.In addition to improving financial reporting, I also transferred all finance function roles in-house. This included bookkeeping, payroll, and management information. This allowed for control over financial data, improve the accuracy and timeliness of financial data. Show less
Finance Director
Jul 2021 - Sept 2024Head of Finance & Operations
Sept 2017 - Jul 2021Finance Manager
Jun 2015 - Sept 2017

Sirajpower, a positive zero company
Aug 2024 - nowSirajPower is a Positive Zero company dedicated to empowering a new energy economy in the GCC region, boasting the largest distributed solar energy portfolio in the area. With a strong local presence and a rich legacy, SirajPower offers comprehensive and innovative solar solutions, spanning project development, financing, construction, and long-term operations and maintenance.More than just a solar provider, SirajPower stands as the regional Green Champion with a global perspective, committed to driving a cleaner and more sustainable future. Show less Adapting to a new cultural context by immersing myself in the vibrant business environment of Dubai.Contributing to the finance team by collaborating closely with the CFO on strategic financial initiatives.Rapidly acquiring knowledge in the renewable energy sector through research and project involvement.Demonstrating strong analytical skills by efficiently preparing financial statements and schedules for external audits.Effectively working across multiple entities within the company group, ensuring accurate and timely financial reporting.Applying a combination of practical hands on knowledge and strategic thinking to optimise financial processes and operational efficiency. Show less
Finance Manager
Oct 2024 - nowFinance
Aug 2024 - Oct 2024
Licenses & Certifications

Enterprise risk management
CimaJun 2024
Finacial planning and analysis
CimaDec 2023
Financial statement analysis
CimaJan 2024
Distinction in xero accounting and bookkeeping online
One educationMar 2021
Team performance management
CimaOct 2023
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