Aggelos Ligomiadis

Aggelos Ligomiadis

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location of Aggelos LigomiadisGreece

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  • Timeline

  • About me

    Performance Marketing | SEM

  • Education

    • Asociatia Terraveda - Craiova - Romania

      -
      Erasmus+ YouthPass Certification, Digital and Educational Entrepreneurship
    • Columbia University in the City of New York

      2020 -
      Specialization Construction Management 91%
    • University of Derby

      2022 - 2023
      Master of Science - MS Human Resources Management

      Through this program, I gained valuable insights into effective HR strategies, talent management, and fostering positive workplace environments.

    • Hellenic Mediterranean University

      -
      Bachelor of Business Administration - BBA Management and Economics Sciences
  • Experience

    • Youth Entrepreneurship Club

      Dec 2017 - May 2019

      ► Undertook responsibilities regarding social media management, graphic design, content creation, and fundraising ► Managed and supervised 250+ volunteers during events► Negotiated sponsorships with 80% of large firms in Crete with a successful rate of 60% ► Communicated and negotiated with regional units, town halls, chambers, churches, and large companies including Plastika Kritis, Karatzis, Megaplast, Minoan Lines etc.► Trained 15 people on social media and design responsibilities► Succeeded to exceed expectations and raise 40k in order to organize the Entrepreneurship and Innovation conference Show less

      • Marketing Coordinator

        Oct 2018 - May 2019
      • Volunteer | Fundraising Intern

        Dec 2017 - Oct 2018
    • Hospitality Industry Clients

      Jan 2019 - Jan 2020
      Social Media Manager

      ► Managed revenue growth by 160% and 89% respectively► Utilized social media marketing tools including google ads, Instagram and Facebook ads, Google analytics, TripAdvisor etc.► Content creating and design (brochures, catalogs, digital designs)

    • Hospitality & Real Estate Industry Clients

      Jan 2020 - Jan 2021
      Social Media Manager

      ► Managed revenue growth by 300+% and cost reduction by 8% while maintaining quality► Accomplished 100% revenue growth and 12% cost reduction ► Social media management, content creating and design (brochures, catalogs, digital designs) via Photoshop and Canva

    • Various Clients

      Jan 2021 - Jan 2023
      Social Media Manager

      ► Collaborate with 2 Shell gas stations including coffee shops I Love Café and Mr Plinto (Coral) and other clients such as Ali’s Restaurant, Nissi Beach, Nikos Apartments & Studios, Nikos Restaurant Social media management, content creating, and design (brochures, catalogs, digital designs) via Photoshop and Canva► Utilize digital marketing tools such as Google My Business, Google ads, Google Analytics, and develop campaigns and strategies► Exceeded sales goals and managed revenue growth Show less

    • AG Tuning Hellas

      Oct 2022 - Sept 2023
      Marketing Manager

      ✅ Develop and execute comprehensive marketing strategies to achieve business objectives.✅ Lead and supervise a team of marketing professionals, providing guidance and fostering a collaborative work environment.✅ Conduct market research and competitor analysis to identify opportunities and threats, and adapt strategies accordingly.✅ Create and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.✅ Oversee digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.✅ Manage service positioning, branding, and messaging to resonate with target audiences.✅ Analyze marketing performance data to assess campaign effectiveness and make data-driven improvements.✅ Collaborate cross-functionally with sales and other departments to align marketing efforts with overall business goals.✅ Build and maintain strong relationships with clients, vendors, and partners to support marketing initiatives. ( B2B )✅ Stay updated on industry trends and emerging technologies to identify new opportunities for innovation.✅ Develop and execute crisis communication plans and strategies as needed.✅ Ensure compliance with marketing regulations, privacy policies, and ethical standards.✅ Prepare and present reports and presentations to senior management, highlighting key performance metrics and future strategies.✅ Established productive partnerships with influencers and YouTubers, leveraging their reach to maximize brand awareness and drive sales growth.✅ Actively engaged with the marketing departments of the brands we represented in the Greek market, fostering strong communication and collaboration to drive marketing initiatives. Show less

    • Unibox - Advanced Digital Marketing

      Sept 2023 - now
      PPC Manager

      ✅ Planning and executing high-performance campaigns across Google Ads, Meta Ads for e-commerce and lead generation (B2B & B2C).✅ Keyword research and strategic planning to ensure campaigns are targeted and optimized for maximum ROI.✅ Utilize data analysis to continuously optimize campaigns based on key performance indicators (KPIs), leveraging tools like Google Analytics.✅ Google Merchant Center: Manage product data with Merchant Center, ensuring products appear across Google Search, Maps, YouTube, and more.✅ Google Tag Manager: Implement and update tags for conversion tracking, site analytics, remarketing, and more with Google Tag Manager. Capable of creating Consent Mode V2 to comply with data regulations.✅ Google Ads Scripts: Automate account actions using Google Ads scripts, allowing for efficient management and streamlined processes.✅ Reporting: Proficient in Looker Studio, providing comprehensive reporting that offers actionable insights to stakeholders.✅ Collaboration: Work closely with other departments within the agency to align strategies and maximize client outcomes.✅ Client Communication: Maintain clear and consistent communication with clients, ensuring their goals are met and expectations exceeded. Show less

  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Apr 2020
    • Construction Finance

      Columbia University in the City of New York
      May 2020
      View certificate certificate
    • Sales Management Certification

      HubSpot Academy
      Apr 2020
    • Construction Project Management

      Columbia University in the City of New York
      Apr 2020
      View certificate certificate
    • Construction Management Specialization

      Columbia University in the City of New York
      May 2020
      View certificate certificate
    • Construction Cost Estimating and Cost Control

      Columbia University in the City of New York
      May 2020
      View certificate certificate
    • Inbound Marketing Certified

      HubSpot Academy
      Apr 2020
    • Construction Scheduling

      Columbia University in the City of New York
      Apr 2020
      View certificate certificate
    • Growth-Driven Design Certified

      HubSpot Academy
      Apr 2020
    • Inbound Certified

      HubSpot Academy
      Apr 2020
  • Volunteer Experience

    • Fundraising Intern

      Issued by Youth Entrepreneurship Club on Dec 2017
      Youth Entrepreneurship ClubAssociated with Aggelos Ligomiadis