
Aggelos Ligomiadis

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About me
Performance Marketing | SEM
Education

Asociatia Terraveda - Craiova - Romania
-Erasmus+ YouthPass Certification, Digital and Educational Entrepreneurship
Columbia University in the City of New York
2020 -Specialization Construction Management 91%
University of Derby
2022 - 2023Master of Science - MS Human Resources ManagementThrough this program, I gained valuable insights into effective HR strategies, talent management, and fostering positive workplace environments.

Hellenic Mediterranean University
-Bachelor of Business Administration - BBA Management and Economics Sciences
Experience

Youth Entrepreneurship Club
Dec 2017 - May 2019► Undertook responsibilities regarding social media management, graphic design, content creation, and fundraising ► Managed and supervised 250+ volunteers during events► Negotiated sponsorships with 80% of large firms in Crete with a successful rate of 60% ► Communicated and negotiated with regional units, town halls, chambers, churches, and large companies including Plastika Kritis, Karatzis, Megaplast, Minoan Lines etc.► Trained 15 people on social media and design responsibilities► Succeeded to exceed expectations and raise 40k in order to organize the Entrepreneurship and Innovation conference Show less
Marketing Coordinator
Oct 2018 - May 2019Volunteer | Fundraising Intern
Dec 2017 - Oct 2018

Hospitality Industry Clients
Jan 2019 - Jan 2020Social Media Manager► Managed revenue growth by 160% and 89% respectively► Utilized social media marketing tools including google ads, Instagram and Facebook ads, Google analytics, TripAdvisor etc.► Content creating and design (brochures, catalogs, digital designs)

Hospitality & Real Estate Industry Clients
Jan 2020 - Jan 2021Social Media Manager► Managed revenue growth by 300+% and cost reduction by 8% while maintaining quality► Accomplished 100% revenue growth and 12% cost reduction ► Social media management, content creating and design (brochures, catalogs, digital designs) via Photoshop and Canva

Various Clients
Jan 2021 - Jan 2023Social Media Manager► Collaborate with 2 Shell gas stations including coffee shops I Love Café and Mr Plinto (Coral) and other clients such as Ali’s Restaurant, Nissi Beach, Nikos Apartments & Studios, Nikos Restaurant Social media management, content creating, and design (brochures, catalogs, digital designs) via Photoshop and Canva► Utilize digital marketing tools such as Google My Business, Google ads, Google Analytics, and develop campaigns and strategies► Exceeded sales goals and managed revenue growth Show less

AG Tuning Hellas
Oct 2022 - Sept 2023Marketing Manager✅ Develop and execute comprehensive marketing strategies to achieve business objectives.✅ Lead and supervise a team of marketing professionals, providing guidance and fostering a collaborative work environment.✅ Conduct market research and competitor analysis to identify opportunities and threats, and adapt strategies accordingly.✅ Create and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.✅ Oversee digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.✅ Manage service positioning, branding, and messaging to resonate with target audiences.✅ Analyze marketing performance data to assess campaign effectiveness and make data-driven improvements.✅ Collaborate cross-functionally with sales and other departments to align marketing efforts with overall business goals.✅ Build and maintain strong relationships with clients, vendors, and partners to support marketing initiatives. ( B2B )✅ Stay updated on industry trends and emerging technologies to identify new opportunities for innovation.✅ Develop and execute crisis communication plans and strategies as needed.✅ Ensure compliance with marketing regulations, privacy policies, and ethical standards.✅ Prepare and present reports and presentations to senior management, highlighting key performance metrics and future strategies.✅ Established productive partnerships with influencers and YouTubers, leveraging their reach to maximize brand awareness and drive sales growth.✅ Actively engaged with the marketing departments of the brands we represented in the Greek market, fostering strong communication and collaboration to drive marketing initiatives. Show less

Unibox - Advanced Digital Marketing
Sept 2023 - nowPPC Manager✅ Planning and executing high-performance campaigns across Google Ads, Meta Ads for e-commerce and lead generation (B2B & B2C).✅ Keyword research and strategic planning to ensure campaigns are targeted and optimized for maximum ROI.✅ Utilize data analysis to continuously optimize campaigns based on key performance indicators (KPIs), leveraging tools like Google Analytics.✅ Google Merchant Center: Manage product data with Merchant Center, ensuring products appear across Google Search, Maps, YouTube, and more.✅ Google Tag Manager: Implement and update tags for conversion tracking, site analytics, remarketing, and more with Google Tag Manager. Capable of creating Consent Mode V2 to comply with data regulations.✅ Google Ads Scripts: Automate account actions using Google Ads scripts, allowing for efficient management and streamlined processes.✅ Reporting: Proficient in Looker Studio, providing comprehensive reporting that offers actionable insights to stakeholders.✅ Collaboration: Work closely with other departments within the agency to align strategies and maximize client outcomes.✅ Client Communication: Maintain clear and consistent communication with clients, ensuring their goals are met and expectations exceeded. Show less
Licenses & Certifications

The Fundamentals of Digital Marketing
Google Digital GarageApr 2020- View certificate

Construction Finance
Columbia University in the City of New YorkMay 2020 
Sales Management Certification
HubSpot AcademyApr 2020- View certificate

Construction Project Management
Columbia University in the City of New YorkApr 2020 - View certificate

Construction Management Specialization
Columbia University in the City of New YorkMay 2020 - View certificate

Construction Cost Estimating and Cost Control
Columbia University in the City of New YorkMay 2020 
Inbound Marketing Certified
HubSpot AcademyApr 2020- View certificate

Construction Scheduling
Columbia University in the City of New YorkApr 2020 
Growth-Driven Design Certified
HubSpot AcademyApr 2020
Inbound Certified
HubSpot AcademyApr 2020
Volunteer Experience
Fundraising Intern
Issued by Youth Entrepreneurship Club on Dec 2017
Associated with Aggelos Ligomiadis
Languages
- grGreek
- enEnglish
- geGerman
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