Thijs De Boer

Thijs De Boer

All-round F&B

Followers of Thijs De Boer15000 followers
location of Thijs De BoerBarcelona, Catalonia, Spain

Connect with Thijs De Boer to Send Message

Connect

Connect with Thijs De Boer to Send Message

Connect
  • Timeline

  • About me

    TURNING HOTELS INTO MARKET LEADERS | Director - Commercial Leader & Strategist @ XOTELS Consulting | Growth Hacking, Strategy, Branding, SEO, SEA

  • Education

    • Breda University of Applied Sciences

      2015 - 2019
      Bachelor of Business Administration (B.B.A.) Hotel Management

      International Hotel ManagementGPA 4.0

    • De Rooi Pannen

      2011 - 2015
      Entrepreneurship & Management Business

      Honors

  • Experience

    • Center Parcs

      Oct 2012 - Mar 2013
      All-round F&B

      All-round internship where I experienced working in a high capicity/high demand scenario. In particular, I gained valuable knowledge about operating efficiently, managing supply stream and constantly delivering high quality to each and every guest during peak moments.

    • PPHE Hotel Group

      Jul 2014 - Feb 2015
      Duty Manager

      • Responbible for managing Front Office operations• Improving operational efficiency, implementation of cost-reduction measures, and measuring ROI of actions taken• Pushing upsell initiatives and other ancillary revenuses• Creating shift schedules

    • Sandton Hotel Eindhoven City Centre

      Feb 2015 - Aug 2015
      Deputy General Manager

      76 Keys• Assisting the GM in his daily management tasks• Covering the GM responsiblities in his absence• Closely cooperating with Sales & Marketing departments to drive new business• Revenue Management tasks• Redesigning the entire F&B content/Promotional tools to boost sales• Re-positioning of products and services• Review and optimization of drivers of ancillary revenues and complementary services• Managing new content required after refurbishment (arranging photoshoot of public spaces and rooms)• Cost calculation, testing and purchasing of involved products after the new concept was established• Quality checks (e.g. F&B and housekeeping processes) and reporting directly senior management• Responsible for CRM (communication/execution of the loyalty program and management of online review scores) Show less

    • The Ritz-Carlton Hotel Company, L.L.C.

      Jul 2016 - Jan 2017
      Management Program

      Ultra Luxury - 335 keys - Downtown Kuala Lumpur - Butlered suites, Boutique shops, Spa & Wellness, Michelin-star dining, Club Lounge• Responsible for managing Front of House teams including guest relations, butlers, bellmen, doormen, limousine services, housekeeping, and liasoning with Front Office, Quality Control, and Senior Management.• Coordination of all external partner relationships related to guest activities (i.e. tour operators, restaurants, museums, limousine/luxury car providers etc.)• Process implementation and improvement• Daily reporting to management• Planning and execution of (super)VIP arrival and in-house touchpoints including WOW stories• Supervision of new staff trainingAs part of the Management Program at The Ritz-Carlton, all departments are included in the training where I was able to further develop my skillset mainly on the operational side. Show less

    • XOTELS - Revenue Management Consulting

      Mar 2018 - now

      +80 boutique hotels & resorts - Marketing, Revenue Management, Pre-opening management, Consulting• Leading the client consulting services & B2B marketing activities for XOTELS & partners;• Setting marketing goals & objectives;• Responsible for developing & overseeing the marketing strategy of a business;• Market & competitor research;• Planning of initiatives for growth & financial performance;• Direct communication with 𝘊-𝘴𝘶𝘪𝘵𝘦 stakeholders𝐓𝐨𝐨𝐥𝐬: Google tools (G Ads, search console, G Analytics), CSS, HTML, custom dashboards, PowerBI, Power Query, Microsft Office, various Property Management Systems, booking engines, and content management systems.Previously been with the company as a Revenue Manager after completing an internship with XOTELS, complementing my skills as a marketeer to be able to make the best commercial decisions for a hotel business. Show less

      • Marketing Director

        Jan 2024 - now
      • Marketing Manager

        Oct 2019 - Jan 2024
      • Revenue Manager

        Mar 2018 - Dec 2019
  • Licenses & Certifications

    • Google Search Certification

      Google
      Dec 2022
      View certificate certificate
    • Conversion Optimisation Certification Exam

      Google
      Dec 2022
      View certificate certificate
    • Hospitality Manager Certification | SVH Dutch Certifying Body, Mandatory Certiticate for Owners/Managers in Hospitality | Managerial Skills

      SVH (Stichting Vakbekwaamheid Horeca)
      Jul 2015
    • Driving licence

      CBR
    • Google Ads Certification

      Google Digital Academy (Skillshop)
      Dec 2023
      View certificate certificate
  • Honors & Awards

    • Awarded to Thijs De Boer
      1st Prize - Revenue Management Case Study - NH Hotel Group - 2017 1st prize - Development of Revenue Management Strategy for a 4* star NH hotel in Amsterdam.Consulting on the case with strategic revenue management advise covering topics including:- Forecasting / Full Analysis of Historic Performance- Market segmentation- Pricing decision making- Competitive Analysis- Long Term Strategic Pricing and Marketing Advise
    • Awarded to Thijs De Boer
      Graduate of the Year De Rooi Pannen Eindhoven 2015
  • Volunteer Experience

    • Community Footprints - Outreach and Social Responsibility

      Issued by The Ritz-Carlton Hotel Company, L.L.C. on Jun 2016
      The Ritz-Carlton Hotel Company, L.L.C.Associated with Thijs De Boer
    • Field Hockey Trainer

      Issued by Matchplay zomerkampen on Jun 2014
      Matchplay zomerkampenAssociated with Thijs De Boer
    • Charity Fundraising

      Issued by Nederlandse Brandwonden Stichting on Mar 2010
      Nederlandse Brandwonden StichtingAssociated with Thijs De Boer
    • Trainer Field Hockey

      Issued by Field Hockey Club Valkenswaard (H.O.D) on Aug 2012
      Field Hockey Club Valkenswaard (H.O.D)Associated with Thijs De Boer