
Thijs De Boer
All-round F&B

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About me
TURNING HOTELS INTO MARKET LEADERS | Director - Commercial Leader & Strategist @ XOTELS Consulting | Growth Hacking, Strategy, Branding, SEO, SEA
Education

Breda University of Applied Sciences
2015 - 2019Bachelor of Business Administration (B.B.A.) Hotel ManagementInternational Hotel ManagementGPA 4.0

De Rooi Pannen
2011 - 2015Entrepreneurship & Management BusinessHonors
Experience

Center Parcs
Oct 2012 - Mar 2013All-round F&BAll-round internship where I experienced working in a high capicity/high demand scenario. In particular, I gained valuable knowledge about operating efficiently, managing supply stream and constantly delivering high quality to each and every guest during peak moments.

PPHE Hotel Group
Jul 2014 - Feb 2015Duty Manager• Responbible for managing Front Office operations• Improving operational efficiency, implementation of cost-reduction measures, and measuring ROI of actions taken• Pushing upsell initiatives and other ancillary revenuses• Creating shift schedules

Sandton Hotel Eindhoven City Centre
Feb 2015 - Aug 2015Deputy General Manager76 Keys• Assisting the GM in his daily management tasks• Covering the GM responsiblities in his absence• Closely cooperating with Sales & Marketing departments to drive new business• Revenue Management tasks• Redesigning the entire F&B content/Promotional tools to boost sales• Re-positioning of products and services• Review and optimization of drivers of ancillary revenues and complementary services• Managing new content required after refurbishment (arranging photoshoot of public spaces and rooms)• Cost calculation, testing and purchasing of involved products after the new concept was established• Quality checks (e.g. F&B and housekeeping processes) and reporting directly senior management• Responsible for CRM (communication/execution of the loyalty program and management of online review scores) Show less

The Ritz-Carlton Hotel Company, L.L.C.
Jul 2016 - Jan 2017Management ProgramUltra Luxury - 335 keys - Downtown Kuala Lumpur - Butlered suites, Boutique shops, Spa & Wellness, Michelin-star dining, Club Lounge• Responsible for managing Front of House teams including guest relations, butlers, bellmen, doormen, limousine services, housekeeping, and liasoning with Front Office, Quality Control, and Senior Management.• Coordination of all external partner relationships related to guest activities (i.e. tour operators, restaurants, museums, limousine/luxury car providers etc.)• Process implementation and improvement• Daily reporting to management• Planning and execution of (super)VIP arrival and in-house touchpoints including WOW stories• Supervision of new staff trainingAs part of the Management Program at The Ritz-Carlton, all departments are included in the training where I was able to further develop my skillset mainly on the operational side. Show less

XOTELS - Revenue Management Consulting
Mar 2018 - now+80 boutique hotels & resorts - Marketing, Revenue Management, Pre-opening management, Consulting• Leading the client consulting services & B2B marketing activities for XOTELS & partners;• Setting marketing goals & objectives;• Responsible for developing & overseeing the marketing strategy of a business;• Market & competitor research;• Planning of initiatives for growth & financial performance;• Direct communication with 𝘊-𝘴𝘶𝘪𝘵𝘦 stakeholders𝐓𝐨𝐨𝐥𝐬: Google tools (G Ads, search console, G Analytics), CSS, HTML, custom dashboards, PowerBI, Power Query, Microsft Office, various Property Management Systems, booking engines, and content management systems.Previously been with the company as a Revenue Manager after completing an internship with XOTELS, complementing my skills as a marketeer to be able to make the best commercial decisions for a hotel business. Show less
Marketing Director
Jan 2024 - nowMarketing Manager
Oct 2019 - Jan 2024Revenue Manager
Mar 2018 - Dec 2019
Licenses & Certifications
- View certificate

Google Search Certification
GoogleDec 2022 - View certificate

Conversion Optimisation Certification Exam
GoogleDec 2022 .webp)
Hospitality Manager Certification | SVH Dutch Certifying Body, Mandatory Certiticate for Owners/Managers in Hospitality | Managerial Skills
SVH (Stichting Vakbekwaamheid Horeca)Jul 2015
Driving licence
CBR- View certificate
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Google Ads Certification
Google Digital Academy (Skillshop)Dec 2023
Honors & Awards
- Awarded to Thijs De Boer1st Prize - Revenue Management Case Study - NH Hotel Group - 2017 1st prize - Development of Revenue Management Strategy for a 4* star NH hotel in Amsterdam.Consulting on the case with strategic revenue management advise covering topics including:- Forecasting / Full Analysis of Historic Performance- Market segmentation- Pricing decision making- Competitive Analysis- Long Term Strategic Pricing and Marketing Advise
- Awarded to Thijs De BoerGraduate of the Year De Rooi Pannen Eindhoven 2015
Volunteer Experience
Community Footprints - Outreach and Social Responsibility
Issued by The Ritz-Carlton Hotel Company, L.L.C. on Jun 2016
Associated with Thijs De BoerField Hockey Trainer
Issued by Matchplay zomerkampen on Jun 2014
Associated with Thijs De BoerCharity Fundraising
Issued by Nederlandse Brandwonden Stichting on Mar 2010
Associated with Thijs De BoerTrainer Field Hockey
Issued by Field Hockey Club Valkenswaard (H.O.D) on Aug 2012
Associated with Thijs De Boer
Languages
- duDutch
- enEnglish
- geGerman
- frFrench
- spSpanish
- caCatalan
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