Pedro Rosemberg

Experience

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  CEFET-MG

  Sept 2019 - Jul 2020

  • PRODEP Fellow at the University Library of Campus I

    Jan 2020 - Jul 2020

  • Intern at the University Library of Campus I

    Sept 2019 - Jan 2020
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  Tecnoveste

  Oct 2019 - Aug 2022

  • Podcaster and Host

    Jul 2021 - Aug 2022

  • Content Producer

    Oct 2019 - Sept 2021
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  CEDIN - Centro de Estudos em Direito e Negócios

  Jun 2020 - Sept 2021

  - Managed and optimized digital marketing campaigns, resulting in a 15% increase in website conversion rates through Conversion Rate Optimization (CRO) techniques.- I developed and executed email marketing strategies, improving open rates by 12% and returns by 8%.- I led web design projects, optimizing the user experience and implementing CRM strategies to streamline internal marketing processes;- I organized events for teachers and students with the aim of attracting leads, increasing new leads by 12%. Show less

  • Marketing and Communication Analyst

    Sept 2020 - Sept 2021

  • Short course guest lecturer

    Jan 2021 - Mar 2021

  • Social Media Manager

    Jun 2020 - Sept 2020
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  IN8

  Oct 2021 - Sept 2023

  - I produced more than 300 high-quality multimedia contents, increasing the number of subscribers on YouTube by at least 70% and boosting engagement on various platforms within 6 months;- I managed the technical production of more than 12 podcasts, optimizing workflows and reducing production time by 17%;- I successfully implemented SEO strategies, improving the visibility of the website and campaigns, generating a 23% increase in organic traffic. - I developed the growth and digital presence strategies, increasing the brand's visibility by more than 30% in less than 2 years;- I worked directly with the CEO of IN8 Holding, helping to grow its online presence and define strategies;- I was responsible for creating and executing the script models and audiovisual content production processes, carrying out research and expanding the knowledge base of other employees.

  • Content Producer

    Jun 2022 - Sept 2023

  • Growth Hacking Intern and Scriptwriter

    Oct 2021 - Jun 2022
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  CoopMais Startup

  Mar 2022 - May 2022

  Head of Communication
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  Super Jovem

  Jun 2022 - Sept 2023

  Director of Creation

  - Led the creation and production of audiovisual content and podcasts, driving consistent growth in audience engagement on YouTube and social media platforms (such as Instagram, LinkedIn, Facebook and TikTok);- Developed and managed all editorial calendars, ensuring the delivery of timely and consistent content, which increased video views by 25% in the first year alone;- Researched and created content scripts to be compelling, which positively impacted audience engagement by 18%.- Optimized pre-production processes and workflow, reducing project execution time by 12% while maintaining high quality standards;- Created the optimized cut production process for Reels and Shorts, reducing content ideation time- Managed a cross-functional creative team of over 5 people, implementing continuous process improvements that increased efficiency and content quality;- I was one of the producers of the company's "Super Young Executive" reality show, responsible for increasing the audience rate and making sure that all the videos were posted on the planned dates;- I organized events with the aim of growing our client base and our audience, using techniques and methods. Show less

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  MarketGuru - Marketing and Advertising Consulting

  Dec 2023 - Dec 2024

  Marketing Advisor/Digital Strategist

  - Registered with CREA-MG under No. 06-004551/D as a Marketing Technologist.- Designed and executed digital marketing strategies, generating a 25% increase in organic traffic through effective SEO and SEM techniques;- Developed and executed Zero Cost Customer Acquisition strategies, growing the company's customer base;- Managed multi-channel campaigns, optimizing ad performance and improving lead generation by 18% using Facebook Ads and Google Ads;- Collaborated with stakeholders to develop marketing content that improved the visibility of the brands served, resulting in a 10% increase in customer engagement. Show less

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  Codever Technology and Digital Services Hub

  Jun 2024 - Jan 2025

  Software Developer

  - Designed Codever's websites and subdomain systems, making them easier to use and configure; - Developed the documentation for the projects delivered with a focus on better understanding by teams of developers;- Managed a team of 3 developers, promoting collaboration and meeting deadlines;- Used Node.js, React, Python, Ruby, AWS, Supabase and Firebase to make the platforms, focusing on reducing resources and expenses;- Developed the APIs for Course Certification and Participation in Volunteer Projects, an internal project. I designed Codever's websites and subdomain systems, making them easier to use and configure; - I developed the documentation for the projects delivered with a focus on better understanding by teams of developers;- I managed a team of 3 developers, promoting collaboration and meeting deadlines;- I used Node.js, React, Python, Ruby, AWS, Supabase and Firebase to make the platforms, focusing on reducing resources and expenses;- I developed the APIs for Course Certification and Participation in Volunteer Projects, an internal project. Show less

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  ECONX

  Oct 2024 - Feb 2025

  Software Developer

  - I led the development of two sustainable technology products, ECONX Carbon (Carbon Inventory simulation platform) and ECONX Energy (Subscription Energy contracting);- I improved the responsiveness and speed of the platforms by 23% by reducing the plugins used and refactoring the codes delivered; - Simplified product management through agile methodologies, reducing development cycle times by at least 15%, guaranteeing fast, high-quality delivery;- Led the Frontend, Backend and Design teams, integrating information and streamlining communication between participants. Show less

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  METADAX

  Feb 2025 - now

  Full-stack Developer

  - I was responsible for developing Metadax's websites and platforms;- I integrated the WhatsApp APIs into the company's sales, courses and customer notification platforms;- I was responsible for serving a portfolio of 7 customers and negotiating contracts;- I increased the PageSpeed of the pages created to 92% (minimum ranking of landing pages);- I increased the digital security of the company and customers, developing account shielding strategies and implementing digital security. Show less

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  FIEMG

  Apr 2025 - now

  Information Security Trainee