Assia Boutera

Experience

• 

  Cours Ado Six Fours

  Sept 2018 - Sept 2019

  Sales and Marketing Assistant

  To successfully guide the company in generating revenue from €0 to €210,000 in the first year, crafting compelling campaigns and building lasting client relationships that propel business success and brand loyalty.▪ Strategic campaign leadership : spearhead and coordinate innovative marketing and SEO campaigns, leveraging competitive analysis and market research to drive measurable results and enhance brand visibility▪ Client portfolio expansion : successfully create a robust client portfolio from scratch, qualifying over 100 clients through proactive prospecting and forging strategic commercial partnerships▪ Talent acquisition excellence : lead the recruitment process from sourcing to onboarding, achieving over 60 successful hires in CDII roles, ensuring alignment with company culture and objectives▪ Creative communication initiatives : design and execute impactful street-marketing operations and produce high-quality advertising materials, resulting in the distribution of over 300,000 flyers and generating contracts exceeding €50,000▪ Engaging social media management : build and nurture a vibrant Facebook community, growing the account from 0 to 300 followers by delivering engaging content and fostering authentic interactions Show less

• 

  Everial

  Sept 2019 - Sept 2020

  Marketing Manager

  To drive strategic initiatives that establish a call center and deliver comprehensive marketing strategies, generating leads and enhancing brand presence, while managing projects with an estimated budget of over €300,000 and impacting over 200 collaborators as an accomplished Marketing Manager.▪ Project management excellence : lead and coordinate the implementation of a call center, conducting performance audits, benchmarking, and selecting service providers. Write specifications, facilitate steering committees, and ensure effective communication with stakeholders while monitoring budgets and timelines.▪ Strategic marketing development : collaborate in the formulation and execution of the marketing strategy, translating it into actionable projects. Develop targeted marketing campaigns focused on acquisition and retention (e.g., email marketing), generating leads and analyzing campaign performance through KPIs and ROI calculations▪ Social media leadership : create, implement, and oversee the LinkedIn strategy for Everial Digital Expert, producing engaging content such as articles, web pages, short videos, and visuals to strengthen the brand's online presence▪ Performance analysis and optimization : regularly assess the effectiveness of marketing initiatives, utilizing data-driven insights to identify areas for improvement and maximize impact▪ Stakeholder engagement : foster strong relationships with internal and external stakeholders, ensuring alignment and support for marketing initiatives while maintaining transparency throughout project lifecycles Show less

• 

  Club Identicar

  Sept 2020 - Sept 2021

  IT Project Manager

  To accompany the upgrade of CRM Dynamics by facilitating creative workshops and aligning business and IT needs to ensure successful project delivery, impacting over 300 users and generating more than €250,000 in revenue in the first year.▪ Project management : support the upgrade of CRM Dynamics by leading creative and collective intelligence workshops. Define detailed functionalities, communicate business needs to IT, and participate in testing. Ensure deliverables are met in terms of deadlines, costs, objectives, and risks while steering business teams to secure content and project execution▪ Steering committee preparation : organize and facilitate steering committee meetings, ensuring clear communication and alignment among stakeholders▪ Change management : create, coordinate, and lead training sessions for key users, ensuring smooth transitions and effective adoption of new systems▪ Team organization : establish and facilitate agile team rituals (retrospectives, PI planning, etc.), and implement a buddy program to enhance collaboration and support▪ Team roadmap coordination : lead and animate dedicated planning days to ensure alignment and progress towards team objectives Show less

• 

  Orange Business

  Oct 2021 - now

  To empower CRM practices that drive business growth and foster a culture of excellence, creating lasting partnerships and delivering exceptional value to clients.▪ Strategic business development : identify new opportunities and spearhead initiatives to expand the CRM practice, aligning with market needs and enhancing our competitive edge▪ Team leadership and mentorship : lead and inspire a high-performing team of approximately 30 professionals across 3 sites, cultivating an environment where members thrive and achieve their best▪ Roadmap definition and execution : develop a clear and strategic roadmap, prioritizing annual initiatives that align with business goals while driving innovation within the CRM domain▪ Project oversight and communication : lead key initiatives with a focus on prioritization, effort estimation, deadline adherence, and regular progress tracking, while promoting the practice and team expertise internally and externally▪ Performance monitoring and continuous improvement : regularly assess team performance, monitor certification progress, and implement feedback loops and best practices to ensure ongoing development and success Show less To lead strategic projects that drive organizational excellence and deliver outstanding results in customer relationship management.▪ Oversee high-impact projects : direct complex initiatives valued over €1 million, ensuring timely execution and alignment with corporate goals▪ Forge executive partnerships : build and maintain strong relationships with C-level executives and key stakeholders, facilitating effective communication and strategic alignment▪ Implement tailored strategies : develop and execute strategies that address the specific functional and technical needs of our clients, ensuring their unique challenges are met▪ Enhance CRM capabilities : champion the optimization of CRM tools, empowering teams to maximize efficiency and enhance user engagement▪ Mentor and develop teams : lead and inspire diverse project teams of 4+ professionals, fostering a culture of collaboration, innovation, and continuous improvement▪ Leverage strategic insights : utilize data analytics to inform project strategies, elevate customer experiences, and drive sustainable business growth Show less To facilitate bridging the gap between business needs and technical solutions, propelling impactful project outcomes through collaboration and expertise.▪ Independent project execution : collaborate with business stakeholders to define requirements, facilitate workshops, and draft EPICS, Features, and User Stories, while assisting in prioritization and data management▪ Complex project delivery : Lead requirements-gathering and detailed design workshops, write functional specifications, and prepare demonstrations for project teams and stakeholders, ensuring clarity and understanding▪ Project scoping : establish clear frameworks and objectives for CRM initiatives, aligning them with business goals and user needs▪ Pre-sales participation : engage in Proof of Concept (POC) presentations and client interactions to effectively showcase CRM solutions and capabilities▪ Agile methodologies and intern management : drive projects using Agile (Scrum) methodologies while mentoring and guiding interns to enhance their professional development and integration within teams Show less

  • Practice Leader CRM

    Sept 2022 - now

  • Project Manager

    Oct 2021 - now

  • Functional Consultant

    Oct 2021 - Dec 2022