Skyler Groh

Experience

• 

  Simply Vietnamese

  May 2020 - Aug 2022

  Assistant Manager, Server
• 

  DREAM Madison Park

  Sept 2021 - Oct 2022

  Mentor
• 

  Engine Red Design Agency

  Jan 2023 - now

  • Head of Internal Communication

    Apr 2023 - now

  • Designer

    Jan 2023 - Apr 2023
• 

  NUMA Consulting

  Jan 2023 - Dec 2023

  Marketing Consultant
• 

  Northeastern Culture and Language Learning Society (NUCALLS)

  Jan 2023 - now

  • President

    Dec 2023 - now

  • Co-Marketing Director

    Jan 2023 - Dec 2023
• 

  Quickbase

  Jul 2023 - Dec 2023

  Field Marketing Co-op

  Wrote and optimized 20 Outreach sequences and standardized best practices through A/B testing and sales feedback, generating $3+ million in pipeline and increasing open rates from 25% to 48%.Created 9 direct mail campaigns (Sendoso) to accelerate deals, improve close rates, convert targeted accounts into customers, and increase customer retention, influencing $1.5 million in pipeline.Built a multi-channel past-user engagement campaign, with a Marketo nurture stream, salesplay, direct mail, and Canva display ads, driving $560k+ in pipeline. Analyzed pipeline and SQOpacing utilizing Salesforce reporting for data-driven continuous optimization.Produced all promotional materials for 4 webinars pre- and post-event, resulting in 2 breakingthe record for most registrants in company history, 51% average attendance rate, and $700kpipeline generated.Devised a standardized template for 1:1 ABM programs in the state/local government andeducation sales segment. Implemented the first 3 targeted account campaigns comprised oflanding pages, Outreach sequences, display and LinkedIn ads, and direct mail plays.Worked cross-functionally and served as an intermediary between the sales and othermarketing teams to incorporate new content and accurate brand messaging into the GTMstrategy.Collaborated with product and brand marketing teams to integrate new verticalization strategies and personas into GTM assets using Agile marketing principles. Show less