Sanskriti Mandhyan

Sanskriti Mandhyan

Marketing Team

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location of Sanskriti MandhyanIndia

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  • Timeline

  • About me

    Bombay Shaving Company || MICA ‘22 || SCAC ‘20

  • Education

    • Symbiosis College of Arts & Commerce

      2017 - 2020
      Bachelor of Commerce - BCom Marketing
    • Delhi Public School, Ranchi

      2015 - 2017
      Business/Commerce, General

      Activities and Societies: Editorial Team- DPS Spectra, 2017

    • MICA | The School of Ideas

      2020 - 2022
      PGDM- Strategic Communications and Makreting
  • Experience

    • Khairnar Technologies

      Apr 2018 - May 2018
      Marketing Team

      Worked in the sales and marketing department for the company Responsibilities included increasing brand awareness and B2B partnershipsSuccessfully secured 25+ listingsWorked on business communication material for the firm

    • TEDxSCAC 2.0

      Jan 2019 - Feb 2019
      Core Team

      Team Campus Ambassadors Team Speaker Relations

    • Raaz App

      Jun 2019 - Sept 2019
      Research Intern

      •Contributed as a research and content writer intern for the organisation .•Work included searching articles and data on the current scenario of development goals in the country .•Collected and compiled raw data for various indicators of SDG 6: WATER AND SANITATION and wrote articles based on research and findings

    • TEDxSCAC

      Dec 2019 - Mar 2020
      Core Team

      Team Finance and FundsTeam Speaker Relations

    • NGO- We Listen

      Jan 2020 - Jan 2020
      Research Volunteer and Campaign Strategist

      -Research Volunteer and assisted in Data-Basing-Contributed towards social media presence engagement as acampaign strategist

    • Medialoop Pune

      Jun 2020 - Aug 2020
      Brand and Content Strategist

      -Worked on brands across domains of manufacturing (1Yard) , social enterprises(WomenUp India), fashion (Sajan and Saloni, Armour, Zardozi), food (Kaka Halwai Sweets, Bake&Melt), Real Estate (Unicon India), automobile (Shiv Suzuki, Active Suzuki, Shirode Hyundai), SocietyNow gate management app, Golds Gym Moshi, and Maharashtra Police - Worked on content curation and social media presence for clients

    • MICA | The School of Ideas

      Oct 2020 - Apr 2022
      • Senior Member, Planning and Operations, Alumni Engagement Committee, MICA

        Apr 2021 - Apr 2022
      • Junior Member, Planning and Operations, Alumni Engagement Committee, MICA

        Oct 2020 - Apr 2021
    • Unstop

      Mar 2021 - Mar 2021
      Advertising Strategist

      -Assisted in developing content for advertising campaigns.-Ideated on content and and social media campaigns -Proactively researched on social media trends to assimilate them into the user acquisition and retention strategy

    • HT Media Group

      Apr 2021 - Jun 2021
      Summer Intern

      -Conceptualized and launched digital media strategies to increase brand awareness of Hindi Hindustan brand among millennials

    • Bombay Shaving Company

      Jun 2021 - Aug 2021
      Product and Marketing Intern
    • Nestlé

      Aug 2021 - Oct 2021
      Project Intern
    • Bombay Shaving Company

      Apr 2022 - now

      New product development at Bombae- End-to-end project management,market analysis, and liaison with stakeholders of all new grooming and beauty launches for the women’s business- To monitor key performance indicators and customer satisfaction score for product performance analysis - Optimization of the marketing mix of products, and ranges including price positioningSocial media and community - Planning and execution of social media and performance marketing- Implementation of live commerce to grow community and build interactive products experiences Show less

      • Deputy brand manager

        Apr 2023 - now
      • Assistant Brand Manager

        Oct 2022 - Mar 2023
      • Management Trainee

        Apr 2022 - Oct 2022
  • Licenses & Certifications

    • UX Foundations: Research

      LinkedIn
      May 2020