
Sanskriti Mandhyan
Marketing Team

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About me
Bombay Shaving Company || MICA ‘22 || SCAC ‘20
Education

Symbiosis College of Arts & Commerce
2017 - 2020Bachelor of Commerce - BCom Marketing
Delhi Public School, Ranchi
2015 - 2017Business/Commerce, GeneralActivities and Societies: Editorial Team- DPS Spectra, 2017

MICA | The School of Ideas
2020 - 2022PGDM- Strategic Communications and Makreting
Experience

Khairnar Technologies
Apr 2018 - May 2018Marketing TeamWorked in the sales and marketing department for the company Responsibilities included increasing brand awareness and B2B partnershipsSuccessfully secured 25+ listingsWorked on business communication material for the firm

TEDxSCAC 2.0
Jan 2019 - Feb 2019Core TeamTeam Campus Ambassadors Team Speaker Relations

Raaz App
Jun 2019 - Sept 2019Research Intern•Contributed as a research and content writer intern for the organisation .•Work included searching articles and data on the current scenario of development goals in the country .•Collected and compiled raw data for various indicators of SDG 6: WATER AND SANITATION and wrote articles based on research and findings

TEDxSCAC
Dec 2019 - Mar 2020Core TeamTeam Finance and FundsTeam Speaker Relations

NGO- We Listen
Jan 2020 - Jan 2020Research Volunteer and Campaign Strategist-Research Volunteer and assisted in Data-Basing-Contributed towards social media presence engagement as acampaign strategist

Medialoop Pune
Jun 2020 - Aug 2020Brand and Content Strategist-Worked on brands across domains of manufacturing (1Yard) , social enterprises(WomenUp India), fashion (Sajan and Saloni, Armour, Zardozi), food (Kaka Halwai Sweets, Bake&Melt), Real Estate (Unicon India), automobile (Shiv Suzuki, Active Suzuki, Shirode Hyundai), SocietyNow gate management app, Golds Gym Moshi, and Maharashtra Police - Worked on content curation and social media presence for clients

MICA | The School of Ideas
Oct 2020 - Apr 2022Senior Member, Planning and Operations, Alumni Engagement Committee, MICA
Apr 2021 - Apr 2022Junior Member, Planning and Operations, Alumni Engagement Committee, MICA
Oct 2020 - Apr 2021

Unstop
Mar 2021 - Mar 2021Advertising Strategist-Assisted in developing content for advertising campaigns.-Ideated on content and and social media campaigns -Proactively researched on social media trends to assimilate them into the user acquisition and retention strategy

HT Media Group
Apr 2021 - Jun 2021Summer Intern-Conceptualized and launched digital media strategies to increase brand awareness of Hindi Hindustan brand among millennials

Bombay Shaving Company
Jun 2021 - Aug 2021Product and Marketing Intern
Nestlé
Aug 2021 - Oct 2021Project Intern
Bombay Shaving Company
Apr 2022 - nowNew product development at Bombae- End-to-end project management,market analysis, and liaison with stakeholders of all new grooming and beauty launches for the women’s business- To monitor key performance indicators and customer satisfaction score for product performance analysis - Optimization of the marketing mix of products, and ranges including price positioningSocial media and community - Planning and execution of social media and performance marketing- Implementation of live commerce to grow community and build interactive products experiences Show less
Deputy brand manager
Apr 2023 - nowAssistant Brand Manager
Oct 2022 - Mar 2023Management Trainee
Apr 2022 - Oct 2022
Licenses & Certifications

UX Foundations: Research
LinkedInMay 2020
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