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Isha .

Isha .

Followers of Isha .5000 followers
location of Isha .Rajasthan, India

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  • Timeline

  • About me

    Product @Jai Kisan | Aspiring Product Manager | Fintech | IIT Delhi

  • Education

    • Bhartiya Sr. Sec. School, Sikar, Rajasthan

      2017 - 2019
      Mathematics

    • Indian Institute of Technology, Delhi

      2019 - 2023
      Bachelor of Technology - BTech Civil Engineering

  • Experience

    • Ensemble - The Choreography Society of IIT Delhi

      Jul 2021 - May 2023

      Leading a 3-tier team of 20+ members for competing at National Level, performed in Rendezvous and Mood Indigo - Set up collaborations with professional dance trainers to organize 5+ sessions focusing on skill-building of team members- Achieved 2x growth across social media channels and secured a 3x increase in participation from female students

      • Vice President

        May 2022 - May 2023

      • Director

        Jul 2021 - May 2022

    • Rendezvous IITD

      Jul 2021 - May 2022
      Event Coordinator

      - Managed the complete ideation, planning and execution of 5+ events by coordinating with the Marketing, Creative & Security team- Increased 25% YOY registrations by collaborating with National colleges and famous personalities to increase outreach

    • Board for Student Welfare (BSW), IIT Delhi

      Nov 2021 - Jun 2022
      Student Mentor

      - Mentored 4 freshers and guided them for their smooth transition into IIT Delhi.

    • Mewt

      Apr 2022 - Jun 2022
      Product

      ◦ Conceptualized coins-based rewards program, mapping user journey and developing wireframes to enhance retention◦ Designed Product Roadmap, User Flow and Wireframes using Balsamiq and Whimsical for the proposed reward system◦ Conducted qualitative research and usability testing of 100+ users to understand pain points during UPI transactions

    • Com Olho

      Jun 2022 - Jul 2022
      Technical Intern

      - Developed Facial Recognition Model with 99%+ accuracy to ensure the legitimacy of user logins by checking facial movements- Automated Payslip generation and mailing process using SMTP for internal employees, used Tkinter for GUI development- Received Letter of Recommendation for remarkable performance in the internship projects

    • NextLeap

      Jan 2023 - Mar 2023
      Product Manager Fellow

      Understanding the why, what, and how of product management

    • Jai Kisan

      Feb 2023 - now

      ◦ Product Analyst with Associate Product Management Expertise. Driving User-Centric Innovation solutions & Strategic Growth◦ Collaborated cross-functionally to launch India’s first BNPL app for farmers, leading end-to-end development on loan eligibility module and integrating features like referral incentives, reapplication feature, and recollection setup◦ Designed and launched an incentivized referral and connector model, boosting repeat loan bookings by 18%◦ Implemented reapplication feature for farmers, driving 10% rise in repeat loan bookings and improving retention◦ Collaborated with engineering and operations teams to implement Credgenics workflow for loan recollection, achieving a 92% success rate by DPD 30◦ Reduced customer acquisition cost by 40% and improved onboarding funnel by refining targeting strategies for digital acquisition, integrating Meta Pixel, event-based targeting, and ad optimization Show less

      • Product Analyst

        Jul 2023 - now

      • Product Intern (Khetipoint app)

        Feb 2023 - Jul 2023

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Isha .
      1st place in Live Challenge 184 - "Launching GTM for Yes Madam" PM School Mar 2024 YesMadam, launched in 2016, is a platform which enables users to book online salon services at their home. Functioning in 50+ cities, they recently received funding of 1.5 Cr. on Shark Tank India Season 3.Below is my step-by-step approach for solving the challenge-1. Understand the product and collecting facts about the company2. Understanding the market whether it’s growing, saturated, or declining and finding any opportunities or gaps3. Defining the problem statement… Show more YesMadam, launched in 2016, is a platform which enables users to book online salon services at their home. Functioning in 50+ cities, they recently received funding of 1.5 Cr. on Shark Tank India Season 3.Below is my step-by-step approach for solving the challenge-1. Understand the product and collecting facts about the company2. Understanding the market whether it’s growing, saturated, or declining and finding any opportunities or gaps3. Defining the problem statement and breaking down the problem into multiple root problems, providing solutions for the root problem4. Defining user personas who might be the potential customers and understanding their needs, pain points and goals5. Providing detailed solutions for all root problems including value propositions, wireframes, possible pitfalls and defining success metrics6. Prioritising the solutions based upon RICE framework 7. Strategised the go-to-market for next 6 months including pre-launch, launch, and post-launch phases8. Finally suggested a business strategy for acquiring new user Show less

  • Volunteer Experience

    • Student Volunteer

      Issued by National Service Scheme, IITD on Sept 2019
      National Service Scheme, IITDAssociated with Isha .

    • Volunteer

      Issued by NSS IIT Delhi on Mar 2020
      NSS IIT DelhiAssociated with Isha .