
Joe Bleyer, CFI, LPC
Loss Prevention Supervisor

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About me
Director, Asset Protection at Ralph Lauren
Education

Grayslake Central High School
-Previously Grayslake Community High School

The University of Memphis
1999 - 2002BA Sociology
Experience

Best Buy
Jan 1995 - Jan 1998Loss Prevention Supervisor
Gap Inc.
Jan 2004 - Jan 2007Managed loss prevention program for 28 stores with 414,418 selling square feet and $160.8 million in sales volume Managed loss prevention program for 1 of 3 Gap Brand Flagships; Volume: $26,000,000; Managers/ Associates: 250+; Directly managed one Loss Prevention Manager and 12 Loss Prevention Agents
District Loss Prevention Manager
Jan 2005 - Jan 2007Flagship Loss Prevention Manager
Jan 2004 - Jan 2005

Ralph Lauren
Feb 2007 - nowDirect and lead Asset Protection program for Commercial locations in Western Canada, Central/ Mountain/ West US, including 140 stores, 4 Regional Managers of Asset Protection, and 3 Asset Protection Managers.Successfully completed 6 month assignment in Europe (May-October 2014); included on-boarding, training, and developing new Asset Protection team (1 Director of Asset Protection and 3 Regional Managers of Asset Protection) for all EU locations; assisted in policy and procedure updates, as well as integrating AP policies from North America where applicable and adapting to Country law where required. Direct strategy of Tier/ Focus shrink programs using analytics to reflect global AP strategy and manage impact on safety/risk, shrink reduction, and profit protection Recruit, hire, train, and performance manage all direct reports; ensure they are supported and that development plans are active; utilize leadership and behavioral skill models to mentor and support Manage and direct a consistent and focused approach to investigative efforts to ensure highest industry standards are met Work directly with Senior Leadership on addressing risk and safety related issues, including natural disasters, personnel related issues, and store/ employee threats; member of Incident Management Team Through proactive efforts and partnerships with field and corporate personnel, provide leadership and direction to AP and Retail partners to ensure compliance to the global AP strategy while maintaining balance to the overall Ralph Lauren philosophy and company directives Manage and maintain all budgets for direct reports; assist Finance in assigning capital dollars to projects and stores based on review of priority locations; partner with Store Development on new or remodeled locations Manage global projects in partnership with Senior Leadership team Show less Directed Asset Protection program for Mid West, Tri-State (NY, NJ, Connecticut), and all Canadian markets, including two Regional Managers of Asset Protection and 48 stores.♦ Directed Tier Shrink program to reflect AP strategy and manage impact on shrink reduction efforts; created market specific strategy to proactively address financial measurables and safety concerns♦ Assisted in onboarding two Regional Managers of Asset Protection in Hong Kong and China (May 2011); spent two weeks in country performing training; maintained mentorship and sustained a relationship with APAC VP of Asset Protection♦ Worked directly with Sr Leadership team and department Executives to ensure all corporate directives were consistently applied and supported; provided training to field based partners and associates♦ Managed and directed a consistent and analytical approach to investigative efforts for direct report team to ensure highest industry standards are met♦ Recruited, hired, trained, and performance managed all direct reports; ensured that all direct reports were supported and that development plans were active; utilized leadership and behavioral skills to mentor direct reports and field personnel♦ Provided AP support services in a timely and efficient manner maintaining and adhering to department budgets, while keeping the integrity the Ralph Lauren business model and culture♦ Through proactive efforts and partnerships with field and corporate personnel, provided leadership and direction to AP and Retail partners to ensure compliance to the AP program and policies while maintaining balance to the overall Ralph Lauren philosophy and company directives♦ Managed and maintained budgets for direct reports; assisted in assigning capital dollars to appropriate projects and store locations based on review of priority locations and high shrink stores♦ Assisted and managed projects/ assignments as requested by Senior Leadership Show less Managed Asset Protection program for 23 stores, including stores in four distinctly different divisions♦ Achieved and maintained company best shrink results for FY09 and FY10♦ Directly managed one Asset Protection Lead and four AP Agents♦ Actively investigated and resolved internal and external theft issues♦ Conducted operational audits for stores in all divisions; Report results and partner with business partners to address deficiencies in operational standards♦ Maintained relationships with all departments including, but not limited to, Human Resources, Fair Employment, Legal, Crisis Management, Global Supply Chain, and Inventory Control♦ Worked directly with District Managers, Regional Directors, Sr. Regional Directors, and VP’s to ensure understanding and compliance to all company policies and asset protection directives♦ Actively participated on committees and special project groups to further the development of asset protection programs, as well as developing policy and procedure for new and existing store initiatives Show less
Director, Asset Protection
Feb 2014 - nowAssociate Director, Asset Protection
Sept 2010 - Feb 2014District Manager, Asset Protection
Feb 2007 - Sept 2010
Licenses & Certifications

W-Z Advanced Interview and Interrogation Techniques
Wicklander-Zulawski & Associates
W-Z Interview and Interrogation Techniques
Wicklander-Zulawski & Associates
W-Z Telephone Interviewing
Wicklander-Zulawski & AssociatesApr 2009
Adult Mental Health First Aid
MHFAAug 2025- View certificate

Loss Prevention Certified (LPC)
The Loss Prevention FoundationAug 2013 .webp)
Certified Forensic Interviewer (CFI) (Legacy)
International Association of Interviewers (IAI)Dec 2007
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