Denise Linn

Experience

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  Rockwell FirstPoint Contact

  May 1989 - May 2002

  Sr Marketing Events Specialist
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  A-Tech Computer Services

  Jul 2002 - May 2006

  Marketing Coordinator | Sales Admin
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  Randstad

  May 2006 - Jun 2012

  Central & West Region Marketing Specialist at Microsoft (contractor)

  - Event coordinator for 75-150 (yr) 1:Many in-person events for the Central & West sales districts. - Worked directly with partners, speakers, and sellers with goal of driving qualified leads and pipeline requirements. - Overall event management, including site selection, budget management, catering, signage, displays, audio-visual requirements, on-site management and/or staffing.Event Program Specifics:Roadshow Series | 40 – 60 in-person events per year | All event management | 2010 - 2014 Show less

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  Projectline

  Jul 2012 - Jul 2013

  Central & West Region Marketing Specialist at Microsoft (contractor)

  - Event coordinator for 75-150 (yr) 1:Many in-person events for the Central & West sales districts. - Worked directly with partners, speakers, and sellers with goal of driving qualified leads and pipeline requirements. - Overall event management, including site selection, budget management, catering, signage, displays, audio-visual requirements, on-site management and/or staffing.Event Program Specifics:Roadshow Series | 40 – 60 in-person events per year | All event management | 2010 - 2014 Show less

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  Wunderman

  Aug 2013 - Oct 2018

  Experiential Marketing Project Manager At Microsoft (contractor)

  • Work with cross-functional program teams to ensure the messaging, content and overall goals are delivered through the right tactics pre - during - post event.• Successfully delivered best-in-class in-person and digital events and tradeshows that created memorable and everlasting experiences for the audience. Strong knowledge of AV, show flows, digital, mobile, distributed content, space allocation planning, staffing, expo/trade show floors, attendee journey planning, registration.• Operational excellence with managing budgets, workback schedules & RACIs, internal/external stakeholders, marketing and creative teams, F&B/menu planning, security, registration, facilities, shipping, and other event logistics partners. • Created measurement criteria and managed feedback loop with cross-functional teams to continually measure event effectiveness. • Supervisory responsibilities over 7 direct reports. Ongoing recruitment, hiring and training, and performance management.• Increased agency (Wunderman) revenue from $500K to $3.5M by leveraging client relationships to expand services, which increased original team by 350%.Event Program Specifics:Microsoft Ignite | 1 in-person event per year | Executive Meetings | 2015 - 2018Microsoft Inspire | 1 in-person event per year | Executive Meetings |2019US CIO/CXO Summit | 4 in-person events per year | All event management | 2014 - 2018Roadshow Series | 40 – 60 in-person events per year | All event management |2010 - 2014Industry Tradeshows | 10 - 15 per year, various sizes | All event management | 2014 - 2019 Show less

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  Eleven 11 Solutions

  Apr 2019 - Jun 2023

  Sr. Project Manager, Event Services (contractor)

  Client: MicrosoftApril, 2019 - June, 2023• Collaborate with program areas and marketing teams to develop event strategies that include input from cross-functional teams and align with overall strategy and branding.• Successfully delivered best-in-class in-person and digital events and tradeshows that created memorable and everlasting experiences for the audience. Strong knowledge of AV, show flows, digital, mobile, distributed content, space allocation planning, staffing, expo/trade show floors, attendee journey planning, registration.• Operational excellence with managing budgets, workback schedules & RACIs, internal/external stakeholders, marketing and creative teams, F&B/menu planning, security, registration, facilities, shipping, and other event logistics partners. • Collaborate with key internal and external stakeholders to continually refine best practices.Event Program Specifics:Microsoft Virtual Training Days | 19 - 28 digital events per month | All event management | 2020 - 2023Microsoft Immersion Workshops | 15 – 30 digital events per month | All event management | 2020 – 2023Microsoft Envision |1 in-person event per year | Registration & Executive Meetings | 2018 - 2019Client: BambooHRJanuary 2022 - November 2022 (P/T)Project Manager, Digital Events- Manage digital events for year including HR Virtual Summit that targeted 50,000 registrations and provided 2 days of content for 30,000 attendees.Client: SmartsheetApril, 2019 - October, 2019 (P/T)Project & Event Management for ENGAGE Conference- Work directly with speakers both internal and external to prepare for speaking engagement at conference. Including travel arrangements, pre-show reviews, rehearsals and post event payments.- Work with event team on signage, displays, audio-visual requirements for mini-tradeshow within conference and manage booth setup, staffing and tear down. Show less

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  JeffreyM Consulting

  Nov 2023 - now

  Event Manager - Microsoft Tech for Social Impact (Contractor)