Mackenzie Sikora

Experience

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  CITY Magazine

  Nov 2010 - Aug 2013

  Fashion and Lifestyle Blogger

  Fashion and lifestyle blogger for CITYist.com. Conducted extensive networking with established fashion and lifestyle public relations firms on the east and west coasts.

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  Bollare

  Jan 2012 - May 2012

  Public Relations Intern

  • Managed and trafficked outgoing and incoming accessories department samples• Monitored and archived client press placements from print and digital publications• Researched and compiled extensive contact lists• Assisted in composition and execution of editorial pitches• Networked and maintained relations with target bloggers• Organized the showroom

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  FACTORY PR

  Sept 2012 - Dec 2012

  Public Relations Intern

  • Researched and compiled extensive contact lists• Composed editorial pitches and press releases• Assisted in composition of company proposals for prospective clientele

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  CB Alliance, Inc.

  Jan 2013 - May 2013

  Marketing Intern

  • Assisted in development of brand and campaign strategies• Performed extensive copywriting• Directed social media strategy to support company outreach• Wrote company proposals, press releases, editorial pitches and executive summaries for clientele

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  D. Pagan Communications

  Aug 2013 - Jun 2015

  Public Relations Account Executive

  • Managed five B2B technology clients, as well as the agency’s junior staff and interns• Led weekly client conference calls and assisted in strategic planning initiatives• Wrote & executed press materials & editorial pitches, & copyedited those written by junior staff• Performed extensive print, online, and broadcast media outreach to secure placements• Interviewed acclaimed artists & wrote creative profiles, case studies, and end-user stories• Coordinated product reviews across multiple Gibson brands• Hosted media at relevant industry trade shows, including CES and NAB• Facilitated client press conferences and events• Assisted in moderation and coordination of social media content for brands and agency• Monitored media wins, and compiled coverage reports Show less

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  Hunter Public Relations

  Jun 2015 - Sept 2015

  Public Relations Account Executive

  • Wrote and executed press materials and pitches• Performed extensive print, online and broadcast media outreach and placement coordination• Managed blogger programs and coordinated brand ambassador initiatives on behalf of clients• Networked and maintained relations with key lifestyle consumer media and blogger influencers• Monitored media hits and compiled monthly media coverage reports

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  ABI Research

  Nov 2015 - Jun 2017

  Public Relations and Marketing Manager

  • Managed in-house public relations initiatives and development of marketing campaigns & collateral• Managed graphic design team in creation of infographics and market research info briefs• Led B2B tech PR initiatives on topics ranging from 5G to smart cities to IoT• Wrote and executed all company press materials, including press releases, pitches, and media alerts• Pitched and secured B2B technology coverage in trade and national top-tier media outlets• Designed & implemented new media measurement program to track and report PR analytics• Compiled monthly media coverage reports & tracked campaign performances through Hubspot• Created new, and updated existing, website content Show less

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  Canon USA

  Jul 2017 - Oct 2019

  Public Relations Specialist

  • Managed agency partners to guide development of public relations initiatives• Led strategic planning meetings with enterprise marketing groups• Wrote and executed all B2B product group press materials• Wrote speeches and thought leadership articles for C-level executives• Organized panels, including the coordination of speakers and executive talk track development• Pitched and secured B2B technology coverage in trade and national top-tier media outlets• Led project development with third-party research firms to create custom surveys• Hosted media and analysts at relevant national company-held events, as well as trade shows• Spoke on in-house hosted panels that targeted local college students• Assisted in management of monthly project budget and planning Show less

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  Kite Hill PR

  Oct 2019 - now

  • Senior Account Director

    Aug 2023 - now

  • Account Director

    Apr 2021 - Aug 2023

  • Account Supervisor

    Oct 2019 - Apr 2021
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  Huntington Beach Community Association

  Apr 2023 - now

  Newsletter Editor