
Sultan Mahmood BSc MBA
Cardiac / Diabetes Care Specialist

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About me
General Manager EMEA Interventional Oncology
Education

Bradford University School of Management
1999 - 2002Master of Business Administration - MBA
The University of Wolverhampton
1989 - 1992Applied Chemistry (BSc)
Experience

Pfizer
Feb 1993 - Nov 2006Cardiac / Diabetes Care SpecialistHospital Specialist Representative / Primary Care Representative o Leveraged my exceptional regional market access and skills to launch an asset in a crowded market with weak evidence and yet developed it into £8 million annual sales, 52% Market share and growth of 40% per annum o Cultivated clinical and commissioning leads to launch drug and device Exubera, and Inspra in a territory which included 10 PCTs and eight NHS Trusts (four – Teaching)o Motivated and coached the team to achieve exceptional sales against targets, sales calls, meetings and effective budget utilisation. Show less

Ifonetelecom Ltd
Jan 2007 - Apr 2007Sales and Marketing Managero Commercial support to move business customers from standard lines to VOIP services.

Eli Lilly
Jun 2007 - Jul 2008Hospital Specialisto Protected and grew sales of antipsychotic Zyprexa brand to £500K per month o Generated £30K per month sales of antidepressant Cymbalta

Medtronic Spine & Biologics
Jul 2008 - Aug 2010Customer Relationship Managero Identified and developed Advocates/Key Opinion Leaders (KOL) physicians and managed to generate Increased Referrals from physicians to surgeons.o Redesigned a patient pathway to include BKP procedure with the spinal surgeons and referring MSL clinicians across several specialist centres across the North of England.

Prostrakan /Kyowa Hakko Kirin
Sept 2010 - Feb 2016Business Development Managero Market Access Activity - Achieved unprecedented Audit and D&T Approval for Sancuso CINV agent in Sept 2013 at The Christie, National Oncology Centre of Excellence. o Strategic KAM Approach – Mitomycin-C (MMC) / COMBAT (Hyperthermic MMC administration machine) - Mapped out priorities, strategy, and tactics of key accounts and secured X2 HIVEC II trial centre and X6 COMBAT placement accounts within 10 weeks

Delcath Systems, Inc
Feb 2016 - Jul 2019o Set up a complex service in Cath Lab within strategic specialist hospitals and achieved unprecedented commercial sales with YOY growth 171% in 2018 and 164% in 2017 leading to annual sales of just under $1million revenue in 2018 from private hospitals within the UKo Led on Therapy Development in Ultra Rare Cancer through the refinement of the national patient pathway and building up of an Ad board Expert Panel Consensus Statement in 2018 for submission to NICE IPAC for review of IPG488o Generate referral from across the US and EMEA network for clinicians for referring into specialist hospitals for MDT assessment and approval for treatment at specialist private hospitals. Show less
Medical Science Liaison Manager
Jan 2019 - Jul 2019Country Manager
Feb 2016 - Dec 2018

Sequana Medical NV
Aug 2019 - Jul 2020Market Access & Reimbursement Managero Mapped out, navigated 6 Market Access routes to select 2 Optimum Entry Routes, and tested the most feasible route to securing national Reimbursement. o Developed market access and reimbursement strategy and built tactical plans around aligning the cross-functional teams' input and clinical and payer engagement from scratch

Delcath Systems
Jun 2021 - nowDevelopment and implementation of commercial strategy across Europe.
General Manager EMEA Interventional Oncology
Nov 2022 - nowCountry Manager UK and Ireland
Jun 2021 - Nov 2022
Licenses & Certifications
- View certificate

Health Technology Assessment
The University of SheffieldSept 2020
Honors & Awards
- Awarded to Sultan Mahmood BSc MBAStars Club Winner - Sep 2012 For leading business development in core therapies in revenue generation and market share increase compared to my colleagues across the UK
- Awarded to Sultan Mahmood BSc MBAPharmaceutical Times Silver Award in Oncology Pharmaceutical Times Oct 2011 Customer nominated industry award to recognise exceptional individuals that are able to deliver clinical information to make an impact with clinicians and improve the quality of care of patients.
- Awarded to Sultan Mahmood BSc MBAFire Walk Certificate Tony Robbins Inc Oct 2006 X2 Fire Walk Experiences at Excel, London at Tony Robbins Event
- Awarded to Sultan Mahmood BSc MBAMedical Information Partnership in Action Award Pfizer Medical Department Jan 2003 Leveraged clinical information in a compelling way with KOL and advocates to protect £2.4 of Istin annual sales from the threat of product substitution from a pharmaceutical advisor at the PCT
- Awarded to Sultan Mahmood BSc MBAPfizer Multiple Awards Winner Pfizer Commercial Sep 1996 Chairman Club Member Representative of the YearPremier Performance Group - Representative of the YearPremier Performance Group - Team of the Year
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