Travis Crawford

Experience

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  Forever 21

  Nov 2011 - Sept 2014

  Sales Associate

  I provide customer service on the sales floor and facilitate transactions, helping the store reach targeted daily sales goals. I also assist in visually closing the store each night.

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  Wire Insight

  Jan 2013 - Aug 2013

  Internship

  Submitted weekly feature interviews with industry leaders, exploring how they navigated their path into their chosen field and the advice they would offer to incoming candidates.

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  Folio Weekly

  Dec 2013 - Sept 2014

  Reporter, Arts and Entertainment

  Reporter - ARTS & ENTERTAINMENT (April 2014 - Sept. 2014)At the conclusion of my internship, editorial leadership offered me a paid freelance position with the magazine. For this position, I continued to create stories on art, music, and performance. INTERN (Dec. 2013 - April 2014)I wrote Our Picks, event listings, concert and performance reviews and shot photography and video for The Eye on a weekly basis. In addition, I wrote and conducted newsgathering for several feature stories on special issues and for the NewsBuzz column. Show less

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  Newfold Digital

  Oct 2014 - now

  Senior Digital Analyst

  Senior Analyst, Website Analytics & Optimziation May 2021 - Current Analyst, Website Analytics & Optimization April 2020 - May 2021MARKETING STRATEGIST, SOCIAL AND DISPLAY | WEB.COM | MARCH 2016 – April 2020 - Responsible for the creation, implementation, measurement, and reporting on paid social strategy for the Web.com, Network Solutions, and Lighthouse brands - Create clearly-structured campaign tracking and utilize analytics tools (Adobe Analytics, Tableau) to identify success stories and opportunities to optimize performance across our paid social, search, display, and affiliate marketing channels - In addition to our direct response efforts, have had the pleasure of working on the strategy and implementation of our brand awareness campaigns, including partnerships with the Jacksonville Jaguars, PGA Tour, and multiple Web.com Tour ChampionshipsSOCIAL MEDIA SPECIALIST II | WEB.COM | JULY 2015 – MARCH 2016 - Transitioned from exclusively creating post engagement campaigns to utilizing the full suite of Facebook campaign objectives to create tailored advertising solutions for premium clients - Maintained a direct and proactive line of communication with clients; compiling weekly reports and walking them through the campaign optimizations we were making to help them get the most impact out of their advertising program SOCIAL MEDIA SPECIALIST I | WEB.COM | OCTOBER 2014 – JULY 2015 - Maintained post schedule for 100+ small business owner clients - Compiled a monthly newsletter, featuring industry news, updates to Facebook marketing best practices, and success stories from the team Show less