
Diego Mendanha
Production Specialist

Connect with Diego Mendanha to Send Message
Connect
Connect with Diego Mendanha to Send Message
ConnectTimeline
About me
Customer Success | Account Manager - Building Enduring and Trustworthy Global Relationships (Ex-Meta)
Education

Estácio
2008 - 2012Bachelor's Degree MarketingActivities and Societies: College Radio and TV Trainee Current trends and practices in marketing products and servicesApplied marketing researchSales and sales management issuesMarketing communicationConsumer BehaviorBusiness to Business MarketingManagerial CommunicationsMacroeconomicsPrinciples of ManagementPrinciples of International Business

Dublin Business School
2019 - 2020Master of Science - Digital Marketing Marketing/Marketing Management, GeneralActivities and Societies: Class Representative (Jan 19-20) E-BusinessStrategic Digital MarketingDigital Design & DevelopmentDigital Advertising and Online Marketing Communications Inbound MarketingOutbound MarketingNurture Marketing Data & Digital Marketing Analytics Research Methods

University College Dublin
2020 - 2020Professional Diploma in Sales Management Sales, Distribution, and Marketing Operations, GeneralWhat Does Selling Mean Today?The Psychology of Selling in The Digital WorldThe Modern Buyer's JourneyThe Buyer WhysBuyer RoadblocksSales Strategy Selection for Digital SellingCustomer Target SelectionYour True Value PropositionDigital Selling and ContentThe Modern Sales ProcessThe Sales Habit LoopThe 6Cs of Successful Digital Selling
Experience

Prósper Comunicação
Feb 2008 - Mar 2009Production SpecialistCoordinated the flow of printed, audiovisual and promotional materials. Responsibilities included: checking product specifications, supervising the production staff, ensuring safety standards compliance, improving efficiency and processes, and meeting client requirements. Served as primary point of contact between the agency and different representatives of the media. Planned and directed the scheduling, processing and traffic of advertising and other creative projects in line with client specifications, budget and established deadlines.⇒ Worked with cross-functional teams for project initiation, business requirements, process definition /mapping/ design and program support/implementation.⇒ Established weekly project status reports and shared with the leadership team.⇒ Worked with the Brand Planner to ensure that projects are delivered on agreed times.⇒ Managed all aspects of daily large format print production schedules including all color⇒ Accountable for the overall quality and timeliness of the production of graphic signage.⇒ Resolved conflicts and provided solutions in a professional manner to the satisfaction of clients.⇒ Achievements: Increased territory suppliers base by 85% by being actively involved in marketing search and events fairs. Saved more than €50k within the first six months by switching suppliers for their annual yearbook. Show less

Fulltime Films
Jan 2009 - Dec 2015Audiovisual Account ManagerSpearheaded start-up of Advertising Project Management Department, including developing processes and procedures. Managed department operations and project management team. Oversaw all projects, including creative development and production. Developed effective working relationships with key internal departments, including finance and editorial. Prepared weekly resource and equipment cost/benefit analyses. Secured new accounts and exceeded goals through aggressive business-to-business sales efforts, cold calling, sales presentations, overcoming objections, closing sales, building customer loyalty and generating referrals.⇒ Coordinated over 500+ television campaign and short-film projects (countrywide), and teams of various professionals globally in evaluating processes and executing various initiatives to increase process efficiency, quality of materials and optimize service quality.⇒ Awarded Best Film Production in 2010, 2012, 20113 and 2014.⇒ Responsible for client projects, from acquiring new clients to sign-off. Negotiated client accounts and budgets for maximum profit.⇒ Managed a R$2M portfolio and maintained 98% client retention.⇒ Successfully managed deadlines and multiple projects by maintaining efficient communication, prioritizing and delegating tasks.⇒ Managed all aspects of film production, including strategy, creative development until client presentation.⇒ Maintained day to day client contact providing excellent client service. Responsible for research and follow-up on all client requests and issues, conducting conference calls and in-person meetings.⇒ Responsible for creating client proposals, marketing plans and client compensation year-round. Also, negotiated client contracts on an annual basis.⇒ Mentored and directed a team of editors, photographers and freelancers project managers to create compelling concepts that fit the overall company and client projects. Show less

Vital Intercâmbios
May 2017 - Jul 2018⇒ Led a team of three professionals overseeing all aspects of marketing and advertising.⇒ Designed and delivered training to a sales team of 15 staff, covering market positioning, brand management, budgeting, media planning, lead generation, content marketing, agency management, and event execution.⇒ Developed and managed successful partnerships with distributors in Ireland, Canada, Australia, New Zealand, Malta, and the UK.⇒ Administered business marketing operations, resulting in a 25% increase in web traffic in 4 months.⇒ Implemented a dedicated marketing plan that contributed to a 35% increase in company sales.⇒ Developed and managed the company's web presence, including Facebook and other social media business accounts.⇒ Orchestrated successful social media marketing campaigns, creating an effective content strategy with high engagement and user retention rates.⇒ Introduced targeted email marketing programs using Mailchimp, leading to increased open and conversion rates.⇒ Organized and coordinated international events to enhance company visibility.⇒ Developed a lead database through various channels, including referrals, cold calling, direct mail, fairs, email, and social media campaigns.⇒ Built and managed a tracking system to analyse the company's pipeline of business opportunities and contacts. Show less ⇒ Conducted 300+ weekly prospecting calls for 6 months, resulting in a robust prospect database.⇒ Exceeded sales quota consistently for three consecutive months upon joining the sales team.⇒ Identified potential customer needs and crafted tailored business proposals accordingly.⇒ Led the entire sales cycle, from client initiation to demo presentations, negotiation, and selection.⇒ Advised customers on travel-related information for destinations including Ireland, Canada, Australia, New Zealand, Malta, and the UK.⇒ Generated sales leads through various channels, including referrals, internet research, and cold calling.⇒ Conducted in-person presentations, meetings, and event promotions for prospective customers.⇒ Resolved customer service issues, including service interruptions, delays, and cancellations.⇒ Utilised a targeted and organised sales approach supported by CRM tools. Show less
Marketing Manager
Nov 2017 - Jul 2018Sales Executive
May 2017 - Nov 2017

Delfin English School
Jul 2018 - May 2019Global Business Development Manager⇒ Managed a global corporate account base of 250 businesses (SMBs) as the primary contact, focusing on relationship-building with key decision-makers.⇒ Drove new business acquisition and expanded existing business within EMEA, APAC, and LATAM markets.⇒ Strengthened client relationships through 2-5 weekly on-site client visits to understand their culture.⇒ Successfully revamped business strategy, prioritizing referral and channel relationships for increased sales.⇒ Managed and grew distributor relationships, evaluating performance regionally and identifying market penetration opportunities.⇒ Developed a lead database through referrals, cold calling, direct mail, email campaigns, and networking.⇒ Utilized CRM to convert old prospects to new revenue and re-establish relationships with previous paying accounts.⇒ Formulated a partner acquisition strategy, achieving consistent monthly growth of at least 10%.⇒ Conducted product demonstrations through online platforms and industry trade shows.⇒ Implemented a training program reducing new partner start-up time from 4 weeks to 1 week.⇒ Executed strategic lead generation campaigns, including mailings, telemarketing, and seminars. Show less

Overcast HQ
Feb 2020 - Jan 2021Enterprise Business Development Representative⇒ Established and oversaw the entire sales process, from lead generation to closing sales.⇒ Conducted research, arranged meetings with prospective companies, and maintained a detailed weekly call log/sales report.⇒ Conducted 300+ weekly prospecting calls for 6 months, resulting in a robust prospect database.⇒ Exceeded sales quota consistently for three consecutive months upon joining the sales team.⇒ Identified potential customer needs and crafted tailored business proposals accordingly.⇒ Led the entire sales cycle, from client initiation to demo presentations, negotiation, and selection.⇒ Selected by senior leadership to contribute to the branding, productisation, and pricing development process, collaborating with external marketing consultants.⇒ Formulated a social media strategy and implemented Google ads, resulting in a remarkable 180% increase in website traffic. Show less

SCG GrowthPartners
Jan 2021 - Jul 2021Business Development Executive⇒ Established and oversaw the entire sales process using HubSpot and MS Excel, from lead generation to closing sales.⇒ Conducted research, arranged meetings with prospective companies, and maintained a comprehensive weekly call log and sales report.⇒ Fostered and strengthened business relationships with financial organizations utilizing digitalization solutions.⇒ Conducted 100+ weekly prospecting calls for 6 months, resulting in a robust prospect database.⇒ Exceeded sales quota.⇒ Identified potential customer needs and crafted tailored business proposals accordingly.⇒ Led the entire sales cycle, from client initiation to demo presentations, negotiation, and selection.⇒ Managed strategic Tier 1 and Tier 2 customer accounts in Ireland and the Caribbean, guiding them from sale through implementation, training, support, and expansion.⇒ Employed social media and email hunter systems to develop a prospect list and executed outreach activities, including 20-40 prospecting phone calls, email campaigns, and blog posts, resulting in the acquisition of new leads. Show less

Catalyst
Jul 2021 - Apr 2023Enterprise Customer Success Manager - Construction SaaS⇒ Pioneered the role of 1st Customer Success Manager.⇒ Developed and implemented a CRM and Service Management system using HubSpot and Jira.⇒ Collaborated with executive leadership to establish and refine processes.⇒ Managed Tier 2 and Tier 3 customer accounts across the UK, Ireland, and Australasia.⇒ Coordinated closely with the sales team to identify expansion opportunities and secure referrals.⇒ Monitored obi® tool usage, providing best practices, training, and support to optimize customer experience.⇒ Conducted in-person and virtual training sessions for groups of up to 50 users.⇒ Provided technical support to users through various channels.⇒ Collaborated with development teams to log and address customer-reported bugs and feature requests.⇒ Engaged with the product team to influence and shape the product roadmap.⇒ Demonstrated conflict management skills to de-escalate concerns and achieve swift resolutions.⇒ Conducted weekly stakeholder sales meetings and reported sales metrics to VPs and stakeholders.⇒ Led initiatives for marketing, rebranding, new website development, and email campaigns.⇒ Collaborated with customers and CMO to develop marketing campaigns and content strategies.⇒ Conducted quantitative and qualitative analysis, presenting insights to drive growth and adoption. Show less

Meta
Apr 2023 - Mar 2024Technical Account Manager⇒ Cultivated enduring relationships with global clients, acting as the primary liaison.⇒ Proactively managed partner needs, addressing concerns and conflicts to sustain positive relationships.⇒ Analysed market trends, competitive landscapes, and partner performance for growth opportunities.⇒ Collaborated with cross-functional teams to understand client objectives and technical requirements.⇒ Provided personalised support, training, and guidance to optimize client product and service utilisation.⇒ Demonstrated operational excellence and mentored new employees (third-party vendors).⇒ Implemented tools and processes for the Scaled Support Account Managers team, eliminating redundancies.⇒ Advocated for clients within the company, ensuring their needs and feedback were addressed.⇒ Monitored and reported on key performance metrics and KPIs for partner relationships.⇒ Delivered regular reports and presentations to clients, showcasing the impact on their business.⇒ Stayed abreast of industry trends and emerging technologies for enhanced client service.⇒ Collaborated with internal teams to ensure successful implementation of partnership initiatives. Show less

LinkedIn
Apr 2024 - nowSenior Deal Desk Strategist⇒ Managed and empowered sales through expert management of customer relationships and sophisticated deal strategies.⇒ Supported and empowered over 50 field salespeople and managers across the UK, Ireland, and DACH regions.⇒ Developed and successfully executed account strategies to drive new business growth.⇒ Awarded Best Business Partner within just four months in the role.⇒ Acted as a consultant to support the retention of large enterprise deals across the business.⇒ Provided internal sales leadership with visibility into customer health metrics to support revenue and client relationship retention.⇒ Collaborated with pricing, policy, revenue, product, sales, partnership, and customer success teams to proactively identify and resolve client issues related to contracts and product allocation.⇒ Planned and presented at internal sales training meetings on product, process, policies, pricing structure, and promotions across the hiring business.⇒ Collaborated on and drove various projects that supported organizational process improvements. Show less
Licenses & Certifications
- View certificate

Sales Management
UCD Professional AcademyFeb 2021 - View certificate

How to Think Strategically
LinkedInJan 2025 - View certificate

AWS Certified Cloud Practitioner (CLF-C01) Cert Prep: 1 Cloud Concepts
LinkedInMay 2023 - View certificate

Introduction to Web APIs (2019)
LinkedInMay 2023 - View certificate

Fundamentals of Search Marketing
GoogleMay 2019 
Marketing Project Management
ESPM Escola Superior de Propaganda e MarketingJul 2014
Honors & Awards
- Awarded to Diego MendanhaFirst-Class Honours Dublin Business School Feb 2020
- Awarded to Diego MendanhaClass Representative Dublin Business School Feb 2019 Ensure that students' views on academic matters are heard and help ensure the University continually listens to and engages with students to improve teaching, learning, assessment and academic services. Support students, mentoring and developing the class community.
Languages
- poPortuguese
- enEnglish
- spSpanish
Recommendations

Luciana pop, fcca
Finance & IT profesional | ACCA | Prince2 AgileCluj, România
Chaitanya vyas
Sr.Lead Engineer/Dy.Manager (Emerging Markets), New Product Development, Centrifugal Pump, Positive ...Vadodara, Gujarat, India
Shubham chauhan
engineerDehradun, Uttarakhand, India
Brittney cash
CISSP | CySA+ | Linux+ | CC | SC-900 | MTAWashington DC-Baltimore Area
Jennifer obidike
Technical Analyst | SQL, Power BI, Excel, Reporting & Data VisualizationUnited Kingdom
Mika old
Director of Sales and Marketing, Old Wood LLCLubbock, Texas, United States
Ahmed dawod ismail ahmed el-azizi
415, Faculty of Veterinary Medicine, University of Sadat City, Sadat City, El-Menofia, Egypt.Abu Dhabi Emirate, United Arab Emirates
Nithin kanaveettil
Performance Marketer - Meta, Google, TikTok, LinkedIn, Twitter(X), YouTube AdsDubai, United Arab Emirates
Concetta kujath
County Caseworker for Chester county Children,Youth, and FamiliesDoylestown, Pennsylvania, United States
Gergely bányai
Product Manager at KNIMEGermany
Debra meehan
Sr. Director Procurement at KinderCare EducationPortland, Oregon, United States
Rounzeet partho brahmachari
A versatile professional having 13+ years of Leadership experience in Direct & Indirect Sourcing, Ma...Mumbai, Maharashtra, India
Fredy orlando
Ingeniero en Software , Magister en Gestión de Tecnología de la Información; con Especialización en...Colombia
Abhishek roy
Deputy Manager (Retail Branch Banking) at HDFC Bank || Ex- Allied Analytics LLP, Pune, Maharashtra||Ranchi, Jharkhand, India
Stef brummelman
Junior Assistent Financieel Adviseur bij Ygrec FinanceVeenendaal, Utrecht, Netherlands
Khalid khedir, cswe
Sr. Mechanical Design Engineer @ Atyaf Industrial ComplexKhartoum State, Sudan
Widura wakishta
Assistant ManagerAbu Dhabi Emirate, United Arab Emirates
Jawad bou younes
Associate Manager at KPMG | Industrial Engineer | Life Coachمحافظة بيروت بيروت لبنان
V v s s r krishna murthy ch
Assistant Professor |Pursuing Ph.D in ThermalVisakhapatnam, Andhra Pradesh, India
Randy darnowsky
Senior Industrial Automation Engineer at GXO LogisticsTuscaloosa, Alabama, United States
...