Miguel Ramírez

Experience

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  Connecta - http://www.connecta.com.co

  Jun 2013 - Dec 2013

  Market Research Intern

  Duties:- Designing ad hoc market research projects on specific products and markets (pharmaceutical, retail, personal care,vehicles). - Insight and opportunity mining and experimental analysis.- Developing segmentation research projects.- Raw data processing and analysis.- Communicating and working with external data suppliers for the creation of quantitative databases.- Working along side of professional qualitative interviewers, specialised on designing focus group and one on one interview questionnaires and activities.- Eye monitoring software data extraction and interpretation. Show less

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  Linio

  May 2014 - Sept 2015

  Duties- Database report extraction (MySQL - Excel).- Developing regional and local dashboard reports.- Monitoring retail sales per business categories and commercial teams.- Market data analysis reporting for managerial decision making.- Price index analysis.- E-commerce marketing data analysis.- Generating KPI target reports. Duties- Monitoring product dispatch times to fulfill clients expected delivery time.- Evaluating Supplier KPI's.- Stock coordination.- Warehouse stock monitoring.- Development of process optimization projects.- Supplier operation reporting.- Courier coordination.

  • Sales Effectiveness Analyst

    May 2015 - Sept 2015

  • Stock Coordinator

    May 2014 - Apr 2015
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  Xaxis

  Sept 2015 - Nov 2019

  • Lead the Colombian market team towards the commercialization of digital products while meeting financial annual and quarterly objectives.• Ensure all clients meet their digital objectives.• Report directly to the LATAM CFO and CEO towards the completion of GroupMs objectives.• Development of consumer online behavior analysis and profiling through probalistic and determistic modeling of data segments.• Build a reliable relationship with all agency client, strategic and tactical planning teams• Develop a solid sales strategy and new business plan by agency and client• Plan a prioritized approach to meeting with, presenting to and educating clients about Xaxis data-driven advertising and audience planning.• Lead the team to work with agency planners on media strategy to integrate Programmatic products into media plans and devise suitable campaign measurement and benchmarks.Work with teams in Bogotá, Cali and Medellín to share and provide local market insights. Show less Duties:• Work with other Account Managers and Associates to ensure digital campaigns are pacing evenly and meeting agreed upon KPIs• Take responsibility for reporting on adoption of Xaxis within your assigned agency team and all revenue generated from your agency.• Develop strong and effective media plans based on sound strategies• Supervise insertion order process and ensure adherence to terms and conditions• Handle cancellations and re-allocations in a timely manner• Work in partnership with Audience Campaign Management team to optimize campaigns• Coordinate communication, campaign strategy, campaign setup and kickoff process• Conduct post-campaign analysis and deliver results to agency team and clients Show less

  • Country Manager

    Jul 2017 - Nov 2019

  • Business Integrator - Programmatic

    Sept 2015 - Jul 2017
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  Publicis Global Delivery (PGD)

  Nov 2019 - Nov 2022

  Support the company Director on all management and leadership responsibilities for the Precision Global Marketing Hub.Identify team’s needs, opportunities, customer service processes and successes to expand and scale the operation for search, social and programmatic for a team of over 150 employees.Coordinate with Bogota and US leadership leadership to determine appropriate staffing needs to scale operation.Motivate, lead, and manage internal teams, to work collaboratively and efficiently.Responsible for team management; setting of team goals, evaluations and providing regular feedback.Monthly/Annual Billings and forecast reporting.Establish and drive adoption of efficient workflow and standardized processes across agency and global support teams to deliver high-quality work.Coordinate with supervisors on agency team needs, help facilitate solutions and lead on client calls.Point of escalation to help drive successful relationships with agency teams.Support local leadership for local and regional pitches.Work with Platform partners to coordinate team trainings and secure appropriate account support.Report and categorize time allocation tasks to find efficiencies within each client and team member role.Ensure team is communicating effectively and building strong relationships with Agency teamsIdentify areas for opportunity to improve current procedures, customer satisfaction, and grow internal team capability. Show less

  • Media Director PGD

    Jan 2021 - Nov 2022

  • Associate Director - Precision

    Nov 2019 - Jan 2021
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  Publicis Sapient

  Jan 2023 - Oct 2024

  Senior Manager Strategy and Consulting -Macy’s Media Network

  Team Management: Lead and manage a remote social and programmatic retail media team in India, ensuring effective communication, collaboration, and coordination for the successful delivery of social programmatic services.Client Relationship Management: Serve as the primary point of contact for the client in the US, building and maintaining strong relationships, understanding their needs, and providingexceptional customer service.Performance Analysis and Optimization: Analyze campaign performance metrics and data, identifying areas for optimization and improvement, and providing strategic recommendations toenhance media campaigns' effectiveness.Process Improvement: Continuously identify areas for process improvement and efficiency enhancement, implementing best practices and innovative solutions to optimize workflows anddrive operational excellence.Budget Management: Monitor and manage project budgets, ensuring optimal resource allocation and cost-effective delivery of services while adhering to financial guidelines and clientexpectations.Cross-Functional Collaboration: Collaborate with internal teams, including account management, data analytics, and technology teams, to ensure seamless execution of social programmaticreporting and trafficking initiatives. Show less

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  Publicis Media

  Oct 2024 - now

  Director, Central Activation