Wilson Chandra

Experience

• 

  Universitas Bina Nusantara (Binus)

  Sept 2014 - Sept 2016

  Assistant management laboratory

  Responsible for teaching and provide module for university students about management courses such as computer lab, business statistic, etc. As Assistant, we also representative management department to join the competitions

• 

  Coca-Cola Amatil

  Aug 2016 - Dec 2016

  Cold Drink Equipment Service intern

  Responsible for running two projects within 3 months, which were my innovation :1. create design concept implementation of e-catalogs by categorize it based on type of refrigerator2. Automate analysis of report spare parts usage by develop in macro excel as part of business process improvement.

• 

  Danone

  Mar 2018 - Sept 2024

  Continuously long term innovation is key strategy to build business resilience for future digitalization market & right adaptive channel. The main vision is to develop engagement and comprehensive monitoring channel development both for internal and partner stakeholder in creation of sustainability business plan for future investment with collaborative culture & enhance digital advancement, which my job scope-innovation are :1. Collaborate with RTM to creating standardization of channel segmentation using OBPCCC (Occasion Brand Package Consumption Channel Category Path) Method to define how many channel & sub-channel ideally should have in order to fulfill consumer needs in every occasion (in home & out of home) and develop channel characteristic based on category product journey.2. Creating Process Flow Monitoring of channel segmentation changing both in system and field execution related to channel volume achievement and trade promotion claim - implemented as guidance policy in business compliance Danone Waters Indonesia for fundamental of significant channel target growth.3. Develop product application in sales named "Mitra Aqua" as an involvement of Business Digitalization to help improve engagement & competency of our selected retailers become more tech savvy to compete among competitor through injection program loyalty & tracking target in the apps - already implement nationwide in Indonesia. Show less Emerging channel is one of company channel driver in the future because the market competition will be moving to Direct To Consumer in FMCG Business, where account management & sustainability partnership with stakeholder is key point for winning. My direction goal is to develop & fine tune tactical strategy to growth direct to consumer sales in segment 2nd Home (Office, Industrial, & Hospital) through local initiative & national program to achieve double digit (10%++) volume growth in yearly basis with specific detail on my recent innovation are :1. Maintaining acceleration of Office growth (The biggest Business Contribution of 2nd Home) in range 70% - 80% of volume basis through reformation in expansion program mechanism to be more flexible within cost ratio max 10% of value contract agreement with aims to facilitate negotiation with key partners and to reach more New Open Outlet (NOO), which the target of Office NOO around 3.000 - 3.500 NOO yearly.2. Drive business sustainability by creating POI (Point Of Interest) Dashboard that combines BPS data category, numeric of our outlet, area penetration, ect that formulated using composite key method so we know precisely 90% which sub-district we should focus on, in order to winning area penetration.3. Initiate new recruitment model named MGM (Member Get Member) in form of referral program by utilizing our internal resource which our employee (20.000++ people) to give recommendation & connection of outlet that have possibility to be recruited as our partner. One of favorite program that collaborate with all function in company, for instance HR, legal, supply chain, operation, marketing, etc.4. Develop new business process guideline for depo business improvement in form of service package model, local support sponsorship, trade promo design & structure to fulfill service level >90%. Collaborate with supply chain and sales operation Show less Specifically accelerate business channel named Aqua Home Service (AHS) in waters category. Through AHS channel, Danone Indonesia already contribute to educate & improve the standard living of household economy by giving platform for society in all class to become an entrepreneur by open Aqua Home Service Business (Official store to selling Danone Aqua product). My job scope-innovation are :(1) Growth sales water jugs in Aqua Home Service Channel for a year to 10%++ (double digit growth) nationwide through innovation in mechanism promotion, renew activation & engagement program for household penetration area by collaborate branding with marketing.(2) Develop New In-Home Business Model in Apartment focusing on Jakarta area to reach out more urban household and branding activation as part of Mapping & review new area to invest, collaborate with Route To Market and Region Team(3) Market study project of VIT product (2nd brand mineral water Danone Indonesia) collaborate with Marketing to capture more opportunity on how VIT jugs positioning should be in the household market to compete with local competitor in terms of pricing, availability, visibility, channel segmentation. Focusing on East Java and Jakarta Area.Achievement : Elected as Best Category Division of the year 2019 - Jugs Team by Danone Indonesia as part of great collboration in our cross-internal team Show less Danone Management Trainee is an accelerate professional development program for fresh graduate to enhance both soft-skill and hard-skill in becoming Top talent company leader. Was elected among 10.000++ applicant to 40 MT and finally graduate with 20 MT for 1 year program with Good Score was an amazing journey in my early career. During the program, I was trusted to handle 3 different project (acting as project manager) with satisfactory result and rotate to 3 different function in Sales Strategic & Planning Department which my project scope innovation-achievement are :(1) Develop standardization process of Distributor Management System – Danone Aqua Application to control distributor Danone Indonesia sales real time (Sales Intelligence division).(2) Mapping potential area in Indonesia to expand stock point distribution by deep-analysis point of interest, social-economic, city population to develop long term investment for distributor & Danone Indonesia business in market competition (Route To Market Division).(3) Designing distribution Danone product modelling using taking order system by categorize region based on drop size store volume & mapping call plan sales team to maximizing jugs product penetration in East Java, Surabaya city (Business Development Area)As Management Trainee, I Report directly to the Head Division or Director and mentored by Vice President Sales Strategic & Planning at Danone Show less

  • Future Business Manager

    Jul 2022 - Sept 2024

  • Channel Business Development Manager

    Jan 2020 - Jul 2022

  • Channel & Category Development Assistant Manager

    Mar 2019 - Jan 2020

  • Management Trainee STAR

    Mar 2018 - Mar 2019
• 

  Development Lab

  Jan 2020 - Dec 2021

  Co-Founder

  @Development.Lab present as learning community to train your business acumen & branding insight, especially in SME segment who already exist or people who want to start SME from zero knowledge (both online / offline). We want to be part of YOUR SME MILESTONE JOURNEY and be a connector to learn from the professional in digital era. We already establish 3 main program : - Educative Content in form of Storyboard, - Feature bit.ly/TanyaDevlab to consult or discuss idea, - Devlab Expert Class to learn specific knowledge with our professional. Our Motto : Research - Practical Classes - Discussion Show less

• 

  Philip Morris International

  Oct 2024 - now

  Commercial Strategy & Development Associate

  Handle Brand Portfolio Strategy spesific on Combustible Category (Premium Cigarette) as PMI biggest contribution and accelerate their total market share in number 1 position by doing enhancement on : (1) Pricing Analyst & Banding sku strategy(2) Competitor & Retail Survey(3) Market Insight perfomance using Nielsen Discover(4) Goverment Regulation updated(5) Mapping and Analysis New Prouct Launch perfomance using Key Sales Indicator Method (Handling, Average Pack Purchase, Effective Call, Stock Ratio, etc)(6) Create indexing analysis matrix to review potential area or region for brand expansion (combine with Industry trend, competitor growth, category variance, our sku stronghold) -90% accuracy with market condition(7) Simplify working outline of every iniative in product launch or expansion and internal program by collaborate with brand & deployment team Show less