Anna Antonenko

Experience

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  Vimpelcom

  Dec 2009 - Jun 2011

  Marketing and Advertising Specialist

  Product MarketingCRM communications

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  MTS Group

  Jul 2011 - Jan 2014

  Management of regional CRM-campaigns (83 regions) and product marketing Work at Marketing and Development of Broadband Department, HQ Product marketing and CRM Product marketingCRM

  • Marketing Manager, HQ

    Jul 2013 - Jan 2014

  • Projects manager in B2B Marketing, Moscow branch

    Nov 2012 - Jul 2013

  • Lead Specialist in B2B Marketing, Moscow branch

    Jul 2011 - Oct 2012
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  Группа компаний 2КОМ

  Jan 2014 - May 2015

  Marketing Director

  Marketing management (Product and Price)Strategic planningBudgetingProject management

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  Rostelecom

  Jul 2015 - Jul 2016

  Manager in Product Department HQ

  Product developmentChurn managementCreation solutions for ARPU increaseTarget marketing campaignsCobranding marketing campaigns

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  Wargaming.net

  Jul 2016 - Jan 2019

  CRM Manager

  1. CRM strategy and operations for 12 countries of CIS region and all WG products, North America CRM operations support.2. CRM campaigns for ARPU increase, monetisation, retention and churn management: planning, launch and analysis, modernization and control.3. Development of new and current CRM tools and channels. Managing communication channels: e-mail, in-game promo-screens and notifications, targeted banners and notifications at our own websites, CRM support for social media and other web targeted campaigns.4. Test and development of the content and creative materials for the campaigns 5. Business process optimization 6. Stuff training Show less

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  Mostbet

  Jan 2019 - Jul 2019

  CRM Director

  ● Team leading of CRM managers and content managers (5 persons)● CRM tools integration and development● CRM strategy creation and implementation through campaignsplanning and analysis. Funnels optimization for regions and products.● Reporting system development with BI team.Left due to the move to Cyprus

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  Parimatch

  Aug 2019 - May 2021

  Head of CRM

  ● Team management: CRM managers, content managers, customersupport (14 persons in the team + regional teams in CIS andInternational units).● CRM strategy for effective acquisition, retention and monetization.● Reporting system building from scratch with BI team, KPIs setting.● Campaigns planning and post-analysis, regional adaptation (everymonth we usually launch our products in 1-3 regions nowadays).● CRM tools implementation and development.● Project management for new products, regions, campaigns etc.● Business processes optimization, cross-functional cooperation. Show less

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  Предприниматель

  May 2020 - Oct 2022

  Marketing Consultant

  - Build marketing/communication/content/CRM strategies - Help to choose vendors for marketing automation/email sending platforms and to organize their integration - Review marketing structure/strategy/processes to see weak points and optimize them - Build or review existing CJM/Sales funnels and provide the ways of improving them- Develop or review engagement/loyalty/gamification programs - Create and launch user communication flows for better retention and conversion

• 

  Rovio Entertainment Corporation

  Jun 2021 - Dec 2021

  CRM Manager

  CRM vision, business strategy and tools product ownership for all the game titles.

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  Sumo Apps

  Jan 2022 - Sept 2022

  Chief Marketing Officer

  Create and execute marketing strategy, automate marketing communications, develop our marketing tools and the team

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  Gudrid Consulting

  Oct 2022 - now

  Interim CMO, Business Consultant, Founder

  - Drive growth through marketing - As an interim CMO hire, optimize, motivate and mentor marketing teams (up to 100 ppl, incl. User acquisition, Retention, Bonuses and loyalty, SMM, Content, Branding, PR, Marketing analytics, MarTech)- Do a marketing audit of channels, strategies, people, tools and processes - Create and elevate holistic marketing/go-to-market/growth/CRM strategies and plans, guide the execution - Do market research and help with positioning, branding- Help to choose and integrate vendors of marketing automation platforms, act as a Business owner or a Product owner of marketing tools, create and update a roadmap- Develop engagement/loyalty/gamification programs to increase LTV- Create, improve user communication flows and CJM for better retention and conversion- Improve reporting and KPI setting - Advise and mentor startups and experts to enter markets or boost their revenue- Host workshops, webinars, mastermind and strategic sessions - Participate in expert interviews - Do full-stack marketing and all operations for my company Show less