Debra Law

Experience

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  Neptune Food Service

  Dec 1994 - May 1998

  Marketing Coordinator, Beverage

  Marketing Coordinator for dispenser beverages and brewing equipment. Buyer of roast whole bean and ground coffee. Managed inventory, freight, brewing and dispensing equipment database, and purchasing of ancillary beverage products.

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  SERCA Foodservice

  May 1998 - Jun 2002

  District Sales Representative and Business Development

  Sales Representative serving downtown Vancouver and a key account West Vancouver. Increased sales by $1.5M in six months and revitalized a declining territory. Achieved over 43% territory growth in three years. Gained over $500K in new business first 4 months as a Business Development Rep.

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  Gordon Food Service - Canada

  Jun 2002 - Mar 2003

  Marketing Specialist Grocery & Frozen Foods

  Marketing Specialist for Grocery and Frozen Foods. Coordinated sales contracts, product launches, and product training for six sales districts. Managed contract pricing, rebates, dead stock, and sales contest.

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  Gordon Food Service - Canada

  May 2003 - Aug 2008

  Responsible for implementation of chain account service agreements at local level in support of national initiatives. Oversaw Multi-Unit Sales Teams and Call Center activities.Manage customer service teams providing service for 72% of southern Alberta sales.Unified workflow between 21 person sales and 23 person call center teams. Strategic partner responsible for the marketing, merchandising and procurement functions for GFS Calgary. Liaises with sales to implement sales marketing and training strategies. Managed a sales team serving the lower mainland of British Columbia: Delta, Richmond, South and East Vancouver, Burnaby and Coquitlam.Increased KPI sales and service metrics by 21% in the first year.Elevated professional sales knowledge and increased and sustained profitability level by 15.92%

  • Director Multi-Unit Sales

    Jan 2007 - Aug 2008

  • Director Marketing and Procurement

    Nov 2005 - Dec 2006

  • District Sales Manager

    May 2003 - Nov 2005
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  Sales & Marketing Freelance Services

  Nov 2008 - May 2016

  Business Consultant

  Advised on content strategies, market penetration, and KPIs for business focus and cost control. Aligned business objectives and modified processes to improve workflow and efficiencies.• Created sales performance tracking tools to measure and improve operational efficiencies.• Coordinated website projects for various clients: branding, website functionality and web content.• Market researched determine the needs and interests of advertisers to establish sales and market opportunities. Show less

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  Gordon Food Service - Canada

  Apr 2012 - Jul 2014

  GFS Connect Community

  Coordinated production of product information videos.Designed workflow, and created process and reporting documents.Sourced crew, talent, location, products and style props.Wrote draft voice-over scripts and developed a tracking database.

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  Mountain Coffee Ltd. Canada

  Jul 2014 - May 2016

  Green Specialty Coffee Sales

  Specialty Green Coffee Importer Sales contact for Alberta, Saskatchewan, and Manitoba. Member of Specialty Coffee Association of America (SCAA). Target area: Coffee Taster Certification.

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  Northland Properties

  May 2016 - Jan 2021

  Project Manager Renovations

  Project Manager for hotel renovation projects in Western Canada.

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  DL Contracting

  Jan 2021 - now

  Project Manager

  Business productivity and workflow systems.