Adnan Meer Ali

Experience

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  Olayan Financing Company

  Jul 2001 - Sept 2001

  INTERN – Human Resources & Information Technology

  •Provided admin support to the IT manager.•Provided office automation and technical support to users.•Participated in layout designing and typing the new HR Policy and Procedures Manual.

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  American Express

  Jul 2004 - Sept 2004

  INTERN - Information Technology Division

  •User support including dealing with computer related problems.•Designed and established the “user list” for the company with appropriate ID numbers.•Demonstrated excellent verbal and written communication, leadership and motivational skills

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  American Express

  Jun 2006 - Sept 2006

  Intern- Finance & Planning Group

  •Worked 42 hours a week to learn the best business practices•Proved to be highly organized and dedicated with positive attitude•Managed Accounts Payables and Receivables for vendors with efficiency and 100% accuracy•Reconciled monthly bank accounts of the company using Microsoft office suit •Posted accounts in the system.•Performed multiple assignments under pressure and consistently meeting deadlines.

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  BEST BUY

  Nov 2008 - Aug 2009

  Customer Services Representative

  •Target to generate $10 million by our sales team.•Worked 20 – 30 hours per week while studying for Associate Degree•Learnt and experienced effective selling and interpersonal skills. •My performance, overall attitude and dedication towards work was considered excellent.•Greeted customers, listening and assessing requested desires, and assisting to satisfy needs•Provided with Excellent customers service skills with full enthusiasm and motivation.

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  UPS

  Jun 2009 - Sept 2011

  Country Marketing Specialist

  •Marketing Department Development•Market research, marketing activities, data analyses, data compilation,•Making statistics & Competitor analyses for the company, Writing Press Releases.•Execution, development and deployment of special •Campaigns and Annual gift distribution.•Dealing with Clients suppliers.•Responsible for Running Marketing Campaigns, i.e. Ramadan New years •Annual Marketing Gift Distribution Program.•Development of operational posters country wide.•Assessment of new UPS Express shops.•UPS signage maintenance, country wide.•Walk-in Customer Service Survey Program.•Working on Special Project internally Show less

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  Fllint

  Oct 2011 - Aug 2014

  • Implanted to handle specific account like "Al Safi Danone" •planning and organizing production schedules•assessing project and resources requirements•estimating, negotiating and agreeing budgets and timescales with clients and managers•determining quality control standards•overseeing production processes•selecting, ordering and purchasing materials•liaison with buyers, marketing and sales staff•supervising the work of junior staff.•ensuring that the production is cost effective;•making sure that products are produced on time and are of good quality;•estimating costs and setting the quality standards;•liaising among different departments, e.g. suppliers, managers;•working with managers to implement the company's policies and goals;•Management of creative team•Resource allocation•Daily workflow management•Liaison with clients •Liaison with suppliers•Generate cost estimates•Studio Prioritisation and timeline management•Quality control of studio output•Interface with sales and management team Show less •meeting and liaising with clients to discuss and identify their advertising requirements;•working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;•presenting, alongside agency colleagues (particularly the Senior Account Manager), the campaign ideas and budget to the client;•working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;•liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;•negotiating with clients and agency staff about the details of campaigns;•presenting creative work to clients for approval or modification;•handling budgets, managing campaign costs and invoicing clients;writing client reports;•monitoring the effectiveness of campaigns;arranging and attending meetings;•making 'pitches', along with other agency staff, to try to win new business for the agency.• Handled client : Nadec, CARE, Al Faisal University, Pizza Inn, Freshberry, Nayifat Show less

  • Traffic Controller & Production Manager

    Jan 2013 - Aug 2014

  • Senior Account Executive

    Oct 2011 - Jan 2013
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  Al Safi Danone

  Sept 2014 - Aug 2021

  Analyze brand positioning and consumer insights•Shape and communicate our vision and mission•Translate brand elements into plans and go-to-market strategies•Manage a team of marketing people working on brand initiatives•Lead creative development to motivate the target audience to “take action”•Establish performance specifications, cost and price parameters, market applications and sales estimates•Measure and report performance of all marketing campaigns, and assess ROI and KPIs•Monitor market trends, research consumer markets and competitors’ activities•Oversee new and ongoing marketing and advertising activities•Monitor product distribution and consumer reactions•Devise innovative growth strategies•Align the company around the brand’s direction, choices and tactics Show less •Analyze how our brand is positioned in the market andcrystalize targeted consumers insights•Take brand ownership and provide the vision, mission, goals and strategies to match up to•Translate brand strategies into brand plans, brand positioning and go-to-market strategies•Lead creative development and create motivating stimulus to get targeted population to “take action”•Establish performance specifications, cost and price parameters, market applications and sales estimates•Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)•Coach the team and get the best from everyone•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues•Oversee marketing and advertising activities to ensure consistency with product line strategy•Monitor product distribution and consumer reactions•Anticipate bottlenecks•Brainstorm new and innovative growth strategies•Align the company around the brand’s direction, choices and tacticsAchievements:• Successfully launched the Al Safi juice new flavors Pomegranate & Kiwi Lime as per the timeline • Successfully launched the new Transparent sleeve 180ML Juice bottles for all flavors, which was a major turn around Show less •Focus on developing promotional programs that attract business from wholesalers, distributors and retailers•Category Management working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects•Utilizing planogram to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers•Identify category plans including range and merchandise proposals•Development and execution of trade / consumer promotions operations and POS development•Recommend and develop local market promotions to promote sales•Provide feedback to management on new product launches or re-launch initiatives•Flawlessly execute launches to gain maximum distribution•Proactively communication and build relationships with the global Marketing teams•Collect and disseminate Best Practice for profitable Trade Marketing activities•Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets•Work to develop trade communications - Show less

  • j.Brand Manager

    Apr 2020 - Aug 2021

  • Assistant Brand Manager

    May 2017 - Apr 2020

  • Trade Marketing

    Sept 2014 - May 2017
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  Almarai - المراعي

  Sept 2021 - now

  Product Manager KSA & Gulf

  Defining the brand identity, brand values and target marketAnalyzing the market, for Food products, consumer habits and preferences and competitorsPreparing and implementing an efficient marketing plan, seeking to make optimal use of allotted budgetMonitoring and evaluating marketing activities and initiatives undertaken in terms of profitability, customer satisfaction, sales targetsDevising new strategies and corrective measures designed to achieve improved performancesImplementing new marketing initiatives in close collaboration with sales Show less