Ryan Wallace

Experience

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  Special Olympics Virginia

  Jan 2010 - May 2010

  Intern

  Planned, organized, and implemented 2 regional and 1 international event featuring over 900 Special Olympic athletes combined. Participated in fundraising efforts, sponsorship solicitation, and logistical planning involving organizational and event specific needs.

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  NACCRRA

  Aug 2010 - Mar 2011

  Lead Data Specialist

  Particpated in the audit of over 40,000 domestic child-care facilities' records through the review of inspection reports, licenses, and attendee interviews to ensure eligibility standards met program requirementsFacilitated an organizational move to a paperless, web-only, environment through document allocation and prioritization

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  Operation Smile

  Mar 2011 - Jun 2018

  - Actively managed US email program that saw YOY revenue growth of 43.5% -- sending over 9 million e-mails to over 230,000 subscribers .-Utilizing technical skills, namely HTML, CSS, and JavaScript to design, optimize and implement deliverable e-mails to our full e-mail file. -Plan and implement email and online marketing strategy to a broad constituent base utilizing effective data capture and segmentation and an integrated marketing channel approach- Delivered a renewal campaign that saw a 55% increase in revenues over projections through strategic segmentation, tailored copy-writing, active and current resource collection- Revamped and implemented monthly engagement and stewardship communications that has seen significant revenue growth -- 32% YOY -- through strategic content management and segmentation.- Increased total e-mail file list by 19.2% YOY - Strategized and implemented a completely new “offer” during e-mail campaign that produced an 800% revenue increase , and an 113% increase in click-through (YOY)- Ongoing testing and analysis of emails to optimize conversion and ROI.- Management of website with significant revenues in online fundraising – 11% growth over FY2012 -- utilizing Convio CMS and Convio Luminate CRM-Launched and actively manage Canadian email marketing program -Oversight of online fundraising and event management, utilizing peer-to-peer fundraising modules and active constituent relationship management (CRM)-Actively utilizing online analytic platforms (Google Analytics, Convio) to make informed strategic decisions that directly impact conversion rates and revenue production Show less - Founder and director of Smile Circle, an international revenue producing program -- targeted to young professionals and alumni, a previously under-represented demographic in our target market.-Raised over $120,000 in inaugural year of program- Acquisition of roughly 500 new email addresses from Smile Circle related activities in first 3 months.- Created and implemented data capture methodologies to more efficiently capture and identify student related information in offline database, allowing for more efficient reporting capabilities (Raiser’s Edge)- Improved accuracy and integrity of constituent data, to allow for better segmentation and cultivation. As of 5/30/2013, reported a a 53% increase in 3.5 months in identification of constituents in the 21 - 40 target demographic Show less

  • Manager, Digital Strategy & Media

    Jun 2016 - Jun 2018

  • Online Fundraising Manager

    Dec 2013 - Jun 2016

  • Email Marketing Specialist

    Dec 2012 - Dec 2013

  • Alumni Relations Specialist

    Mar 2011 - Jan 2013
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  Ferguson Enterprises

  Jun 2018 - Dec 2021

  • Led a team of four direct reports and freelancers to develop and implement email marketing and marketing automation strategies for a $20b+ business that spans eight customer verticals.• Managed the successful migration of a $2.5b marketing automation program (additional vertical) to Oracle Eloqua and Responsys from Selligent.• Managed the oversight of Oracle CX marketing automation tools + operations, including database and administration, campaign development, marketing analytics and closed-loop reporting.• Developed and implemented multichannel churns campaign to mitigate customer attrition.• Advised on organizational implementation of Salesforce CRM and alignment with existing mar-tech stack. Show less • Successfully led full email service provider migration for Ferguson enterprises’ flagship brands – representing $20b+ in annual revenue from IBM Marketing Cloud (Acoustic Campaign/Silverpop) to Oracle Marketing Cloud, namely Eloqua and Oracle Responsys. • Actively consulted on email service provider migration for Ferguson acquisition Build.com from Selligent to Oracle Marketing Cloud.• Acted as lead team strategist for all email and marketing automation activities for 7 distinct lines of business representing $20b+ in annual revenue.• Developed and implemented automated marketing campaigns to deliver bottom-line impact to business, including audience development, segmentation, coding and deployment. • Acted as database and tool administrator for all marketing automation activities within Eloqua and Responsys, including data architecture development and data hygiene, development of SOPs and user roles, technical guidance and reporting activities.• Developed and implemented automated reporting and analytics solution for all email marketing activities to effectively display business impact and ROI by using DOMO to act as centralized data platform and warehouse. Show less

  • Manager, Email Business Group Strategy

    Jun 2021 - Dec 2021

  • Email Marketing Strategist

    Jun 2018 - Jun 2021
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  Oracle

  Dec 2021 - now

  Senior Technical Account Manager, Eloqua/CX

  • Provide expert level, personalized marketing automation guidance and support for a suite of Enterprise customers with a total market presence of $100B+. • Work directly with customers to understand core business objectives and challenges to identify prospective solutions and optimizations and/or inform product roadmaps based on business needs. • Provide personalized support and directly coordinate with Oracle Development and product teams to help resolve issues faster. • Perform routine recommended practices and knowledge sessions to demonstrate platform capabilities and maximize return on investment, improve operational efficiencies, and accelerate adoption. Show less