Fiona Li

Experience

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  Gridsum

  Aug 2011 - Oct 2013

  SEM Consultant

  1) SEM planning & Budget allocation;2) Account structure building up, keyword research and ad copy preparation;3) Daily optimize account performance;4) Provide weekly, monthly, yearly data analysis report;5) Responsible for day-to-day management of SEM account;6) Responsible for data analysis;7) Communicate with clients / Media.

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  Accenture Interactive

  Oct 2013 - Dec 2017

  Search Engine Marketing Manager

  1) Manage a team with 4 team members;2) Participate in client proposal, provide search strategy;3) Client needs assessments, Analysis of client websites, In-depth competitor analysis;4) Achieve the expected network advertising effect, improve client brand awareness / sales;5) SEM activity campaign performance analysis, provide the effective suggestions.

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  Yeahmobi

  Dec 2017 - Aug 2019

  Brand Marketing Manager

  1) Help domestic & overseas customers to create proposal to improve their brand awareness, including brand positioning, market research, competitive product analysis, etc., and successfully incubate 5 domestic brands with the team;2) Be responsible for meeting the needs of domestic and foreign customers, including but not limited to DSP, Rednote, SEM, SEO, Magazine and other traffic purchasing;3) Help foreign brands to enter China, formulate brand communication strategies and implement them, successfully introduce and launch three foreign brands, and achieve sales growth;4) Learn and use hacker growth tools and apply them to daily work such as user acquisition, social media platform management, etc. Show less

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  上海沐梁商务咨询有限公司

  Aug 2019 - May 2020

  Digital Marketing Director

  1) Manage with a team with 2 members;2) Responsible for digital marketing strategy;3) Lead the team for paid search and display campaigns, including strategy development, ad copy testing, keyword research, technical campaign requirements and ongoing optimization;4) Good analytical and Baidu Tongji skills to gain high quality traffic and significantly improve PPC campaign result.

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  Publicis Groupe

  Jun 2020 - now

  Performance Marketing Associate Director

  Provide Strategy to help brand improve brand awareness, including Douyin, Red, Zhihu, Baidu.

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  群邑媒介集团

  Mar 2022 - now

  Performance Marketing Director