Maddison Danforth

Experience

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  Dome Cafe

  Jan 2007 - Jan 2009

  Waitress
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  Freelance

  Jan 2011 - Dec 2013

  Wedding planner coordinator and stylist

  Independently planning organising and styling weddings in line with clients needs requests and budgets. From on the day coordination to finding the perfect decorations months before the big day. I specialise in the organisational side of event and wedding planning.

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  Punky B

  Oct 2011 - Jan 2012

  Sales Assistant

  • Pop up jewellery store over the Christmas period• Sold costume jewellery at busy shopping centre • Assisted customers choose jewellery

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  Wild Fig Cafe

  Jan 2012 - Jan 2012

  Waitress
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  Antiquitea - Vintage high teas and events

  Feb 2012 - Oct 2013

  Event Assistant

  • Coordinating event from set up to clear away• On the day management • Leading team members• Packing equipment for event• Ran children’s parties as an events host• Working in a team and independently on large and small events

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  Santas Photo Factory

  Oct 2012 - Dec 2012

  Santa's Helper
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  Perfect copy

  Feb 2014 - Mar 2014

  Sales and promotions

  • Sales and promotions • Social media creative and running • Blogging• Marketing

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  Doghouse

  Feb 2014 - Jul 2014

  Account Executive

  • Client account management - Managed and organised client accounts.• Project management - Managed client projects, prepared quotes, communicated and updated clients on projects.• Support queue management - Oversaw support queue, prioritised tasks, communicated questions and updates to clients.• Client communications - Communicated on behalf of developers to clients.• Internal communications - Internal communications between staff• Internal organisation • General reception duties - Answering telephone, filing, stocking office supplies, took meeting minutes.• PA to the director Show less

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  Brandcast Media

  Oct 2014 - Jun 2015

  Communications Coordinator

  • Project management • Process management • Client Accounts • Work with accounts payable • PA to director- travel arrangements, diary management.• Office management- All around office management. • Admin

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  Selfridges

  Jun 2015 - Jun 2016

  FOH Personal Shopping

  •Main point of contact for all client enquiries both in person, via phone and via email and responsible for passing over all enquires to the relevant person.•Coordinate department diary including bookings for PS consultants, stylists, private personal shoppers and internal staff; extending to solving rota issues and problems with bookings.•Responsible for opening up the department and ensuring all is set up for the days trading (also closing department when on late shift).•Main point of contact for all members of staff including head office staff, security, Department Managers and Directors.•Support Managers with ad hoc duties and/or dealing with any issues in their absence.•Manage all department maintenance including washroom facilities, lounge area and PS suites. Show less

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  David Jones

  Dec 2016 - Oct 2017

  Fashion Advisor

  • To promote the Advisor service and to offer all customers category-specific expertise andelevated styling proficiency. Achieving both merchandise and card based targets anddrive customer loyalty and conversion rates by tailoring their service to suit eachcustomer interaction.• Achieve/ exceed sales performance and American express targets.• Tailor selling to maximise sales uptake of products and services in store.• Actively encourage customers to sign up to the David Jones loyalty program.• Apply five-star service to every customer interaction.• Employ active on the floor customer engagement strategies and offer merchandise andstyling advice where applicable.• Draw upon styling proficiency and expertise to offer customer complete in storeexperience, styling for any occasion and across multiple categories.• Drive own product knowledge and brand insights by actively seeking experience withmerchandise on the floor, engaging in expert knowledge, liaising with brandrepresentatives and conducting independent research.• Collaborate with team members across departments and categories to ensure the customeris offered a complete solution.• Employ superior fitting room and tailored service strategies.• Maintain product displays, floor layouts and merchandise for selected ranges to companyand/or brand standards.• Perform housekeeping tasks to maintain merchandising standards, guidelines and VMchecklists. Show less

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  ROCKCHEST

  Oct 2017 - Jun 2019

  Director Of Communications

  • Initial start up of company including product prototyping and sourcing product.• Graphic design and photography.• Website creation and management.• Creative director for location photo shoots and videos.• Client and supplier liaisons face to face, telephone and email.• Running of day to day operations of the company.• Managing marketing and PR including but not limited to; social media, website, print andworking with influencers.• Managing company budgets and spending.• Report to the director with analytics, statistics and suggestions for improvement of sales andoperations. Show less

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  Boho Social

  Jun 2019 - now

  Director

  · Lead Social Media Consultant offering a range of services to small to medium enterprises to educate and empower business owners to feel in control of their social media marketing to confidently grow their business· Facilitate educational workshops and coaching sessions across varied topics including Instagram coaching, Social Media Coaching, Website Creation and Social Media Management· Development and optimisation of high-quality content, brand engagement and customer experience strategies through a range of communication channels aimed at elevating online presence and championing brand story and values· Manage multiple content channels including EDM, print and online advertisements, social media, and website to ensure consistency across digital and non-digital channels· Utilise full marketing mix both online and offline to deliver multi-channel, engaging acquisition campaigns, including web, email, print, and social media utilising Canva, Later, Photoshop and Adobe Lightroom· Proactively network and engage with vendors and commercial clients to develop ongoing collaborations and partnerships with opportunities for cross-promotion· Develop and execute exceptional sales strategies to support key clients, including maintaining sustainable business partnerships with existing and prospective clients to generate sales· Manage all business administration processes including developing forms, procedures and guidelines, processing accounts receivable and accounts payable, coordinate all receipting processes and completion of tax requirements Show less