Vaughndre Henry

Experience

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  Friends Academy

  Jun 2011 - Jul 2012

  Assistant Basketball Coach

  Assisted Head Coach Michael Williams with basketball camp for players ages 8-12. Provided guidance in leadership skills as well as fundamental basketball concepts in small and large groups.

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  SSV Tabor Boy

  Mar 2014 - Aug 2015

  Engineer
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  Tucker A. Francis Scholarship Fund

  Apr 2017 - Apr 2023

  Co-Founder

  A scholarship that sponsors one young man and one young woman in need to attend Tabor Academy's REEF Program with all expenses paid

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  Northeast Maritime Institute

  Jun 2017 - Aug 2017

  Intern: Course Development
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  Babson College Marketing Department

  Nov 2017 - May 2018

  Social Media Manager
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  Babson College Human Resources

  Feb 2018 - Jun 2018

  Marketing Assistant

  Responsible for the creation of logos and other branding materials for Babson's new employee onboarding program

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  Big Picture Anthems

  May 2018 - Aug 2018

  Marketing Manager

  In my 4 months managing all aspects of marketing with Big Picture Anthems, we were able to more than triple the social media audience size, implement a small-scale crowdfunding campaign, conduct product research, and increase email click-through rates.

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  Self-employed

  Jun 2018 - Aug 2019

  Digital Marketing & Advertising Consultant

  Working with clients in multiple industries to improve marketing and advertising performance. Most notable clients include Babson College, In The Lab, EDGE Lifestyle, Beastly App, and Lauren Tickner (Impact School)

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  HybridValley

  Jul 2018 - Sept 2018

  Digital Marketing Intern

  Hybrid Valley provides A.I.-powered research software for financial analysts to use in their day to day lives at work. I conducted prospecting and lead nurturing efforts that included data and contact info mining, created landing pages, A/B tested landing page designs and copy, managed outreach campaigns, wrote copy for ads and brand messaging, and provided social media consulting.

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  Syren Digital

  Sept 2019 - now

  Growth Marketing Lead | Paid Media & Retention

  ✅ Scaled multiple brands from $1M → $5M+ through data-driven marketing & revenue optimization.✅ Managed $500K+ in paid media, maximizing ROAS & conversion rates across Google, Meta & YouTube.✅ Built automated email & SMS funnels, adding 100K+ subscribers & boosting retention.✅ Implemented workflow automation, reducing manual workload by 5+ hours per week.✅ Worked with C-suite executives to align marketing, operations, and revenue growth strategies.✅ Mentored and trained junior marketers, improving campaign execution and operational efficiency. Show less

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  Impact School

  Jun 2020 - Apr 2021

  Chief Marketing Officer

  Impact School helps coaches, consultants, and course creators make a greater impact by scaling online. My role at Impact School includes but is not limited to: - Coaching Clients On Their Online Marketing- Creating & Executing Overall Marketing Strategy- Managing Our Pay-Per-Click Advertising Accounts- Marketing Analytics, Automation, and Reporting- Creating Powerful Offers & Programs- Developing Marketing Assets

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  Find Your Breakthrough Newsletter

  May 2021 - Apr 2023

  Writer