Nishant Waghmare

Experience

• 

  Sutherland Global Services

  Jul 2011 - Aug 2012

  Technical Support Executive

  • Worked in ISP process called Hughes (Process Name) for HughesNet (ISP provider).• Provided L1 support for Desktop, Network, Printer and ISP troubleshooting• Maintain FCRR (First Call Resolution Rate)• Obtain Customer Delight & C-SAT

• 

  ETP International

  Aug 2012 - Jun 2018

  Marketing Executive

  • Assisting the Marketing Director for all Marketing related activities of the company and coordinating with top most management for any requirements from Marketing Department.• Working closely with Regional Sales Managers to develop effective regional marketing strategy and executing plans.• Research support by providing information on competitor profile, industry profile, prospect profile and update on market intelligence by sharing latest trends with sales.• Responsible for Account Building and Lead Generation for corporate sales of Retail and ERP solution in India, ASEAN, ANZ and The Middle East region.• Responsible for all Marketing Communications to existing clients and prospects.• Evaluating target markets and proposing marketing strategies.• Market research from FDI sites, retail magazines, events and internet to build more accounts.• Actively involved in strategizing and setting up a new CRM system for the company, in terms of giving inputs for system requirements.• Well equipped with LinkedIn Sales Navigator, Gemini CRM, Sugar CRM and Zoho CRM systems.• Analyzing and coordinating with various international & domestic events like World Retail Congress, InRetail Summit, Middle East Retail Forum, Retail Technology Conclave, India Retail Forum, Retail Leadership and many others, to ensure maximum networking with customers.• Assisting in planning and organizing the inhouse Omni-channel Retail Technology events.• Responsible for making post Event ROI Reports for effective Management decision.• Coordinating with SEO agencies to improve corporate website ranking and with Graphic Designers and vendors for Marketing Collaterals. Show less

• 

  Engagely.ai

  Jun 2018 - Apr 2021

  Assistant Marketing Manager

  ▪ Website Management & Lead Generation- Revamped the company's product website, www.engagely.ai- Wrote content for the various webpages and weekly blogs- Increased inbound leads from 20/month to 100+/month▪ Content Management- Created content for website pages focusing on product offerings, use cases, industries catering to and thought-provoking blogs- Designing and content writing for company collateral including Case Study, Company and Product Brochure, White Papers and Project Presentations● Working closely with the CEO and the regional sales head to devise a marketing and businessdevelopment plan.● Was assigned to increase business in the Singapore and UK region.● Created marketing plans for India, Singapore and UK markets.● Email campaigns drilled down to the industry and seniority level.● Cold calling and personalized email campaigns to the CXO, VP and Director level executives for leadgeneration.● Managing awards participation for the AI technology and analytics space in large and well-knownevents.● Single-handedly designed and updated the company's product website that is mobile compatible.● Wrote content for the website pages such product information, industries that we served and thoughtprovokingblogs.● Designed the layout for the website using different graphics tools.● Designed and created content for company collateral such as Case Study, White Paper, Company andProduct Brochures, Project Presentations.● Managed Digital Marketing that included Search Engine Optimization (SEO), Search Engine Marketing(SEM).● Worked on tools like Google Adwords, Google Analytics, Google Search Console to help with SEO andwebsite rankings.● Created product demo videos that are used by the sales team for Proof Of Concept (POC). Show less

• 

  Exponentia DataLabs

  Jun 2018 - Apr 2021

  Assistant Marketing Manager

  Business Development● Working closely with the CEO and the regional sales head to devise a marketing and business development plan.● Responsible to increase business in India, Middle East, UK, USA, Singapore and Indonesia.● Created region-wise marketing plans for India, Singapore and UK markets.Brand Building● Conducted product specific webinars for target audience.● Managing events to network and showcase our AI based products to the target group.● Managed PR activities in partnership with agencies.Digital Marketing● Ideating, strategizing and execution of digital campaigns using Google Ads, LinkedIn Ads, Bing, Facebook, Instagram and Twitter.● Executed Digital Marketing activities that included Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Marketing and Email Campaign Automation.● Worked on tools like Google Ads, Google Analytics, Google Search Console to help with SEO and website rankings.Content Marketing● Wrote content for the website pages such as product information, industries that we service to and use case-specific topics.● Wrote thought-provoking blogs for the website and case studies on clients.● Messaging for targeted Google Ads and LinkedIn posts that got us 100+ leads in a month.● Created product demo videos that are used by the sales team for Proof Of Concept (POC).Website Management● Designed the layout for the website using different graphic tools.● Created Ad and campaign-specific Landing Pages to generate quality leads.● Created more than 90 webpages (Products, Services, Industries, Use Cases, Blogs, Case Study and Campaign-specific Landing Pages.CRM● Managed Sugar CRM and Freshsales CRM as an Administrator.● Single handedly upgraded and transitioned from Sugar CRM to Freshsales.● Executed target specific email campaigns using Freshmarketer. Show less

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  GEP Worldwide

  Apr 2021 - now

  As a part of GEP's Social Media team, I am leading the Social Advocacy Program. I am responsible for gaining high-quality and relevant followership on the company's social media pages such as LinkedIn, Twitter Facebook, and YouTube through organic and paid initiatives.I am also assisting the Digital Marketing team in lead generation through various SEM activities such as Google and Bing Search Ads, Google Display Network (GDN), Programmatic Ads, LinkedIn Campaigns and Content Syndication. Show less

  • Manager of Marketing

    Jan 2024 - now

  • Assistant Marketing Manager

    Apr 2021 - Dec 2023