Experience

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  Berghaus ltd

  Mar 1985 - Sept 1988

  Sales and marketing manager
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  Alfred dunhill

  Jul 1990 - Jul 1995

  Sales and marketing manager
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  Omega sa

  Aug 1995 - Jul 1999

  Brand director

  Increased sales revenue by 50% and resultant growth in profitability by managing costs Successfully developed and implemented all creative and promotional work for the James Bond franchise Successfully negotiated the inclusion of both brands in scaleable retailers and implemented branded Omega shop-in-shops in key retail outlets.Planned and managed important product launches via a series of events and road shows, achieving excellent sales and generating goodwill for the brand.Secured and managed Omega’s involvement with a number of key sporting and timing events including Goodwood (Festival of Speed and Revival), 3-Day Events, Queens Tennis and a number of PGA golf tournaments Show less

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  Vertu (nokia)

  Sept 2000 - Aug 2005

  Global sales director

  Between brand launch in 2002 and 2005 developed sales revenue from zero (Vertu being a start-up) to €40mEstablished a small but effective distribution of more than 300 points of sale across 20 countriesBuilt excellent working relationships with “scaleable” retailers which laid the foundation for effective growth Dramatically streamlined the operations in the United States and in SEAP, and with more effective organisations grew the sales and distribution.Successfully appointed distributors in China, India, Canada, Italy and several South East Asia countries Show less

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  Swatch group ltd.

  Aug 2005 - Oct 2006

  Managing director uk

  The Swatch Group is the world’s largest watch making company. The Group has brands in every price segment and operates a wide and varied distribution for well known brands including Breguet, Blancpain, Omega, Longines, Rado, Tissot and Swatch.Giles left Swatch Group to return to VERTU and take up the position of MD APAC based in Singapore.

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  Vertu (nokia)

  Oct 2006 - Nov 2008

  Regional managing director - apac

  Vertu, a wholly owned subsidiary of Nokia, founded in 1998 and launched to the market in 2002. As a member of the original management team I was responsible for establishing and developing the Vertu distribution, beginning in Europe and then globally, before latterly concentrating on ASIA.

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  Luxury degrees ltd

  Jan 2009 - Jul 2015

  Founder and director

  A consultancy and distribution company in the premium and luxury goods retail sector. Clients have included:DE BEERS, ALAIN MIKLI, WAHKING (CHINA), HR OWEN and LANE CRAWFORD (HONG KONG) Longer Term Contracts:KERING GROUP - GIRARD-PERREGAUX & JEANRICHARD (SOWIND) - UK Brand Director (Independent): Jan 2012 - April 2015HASSELBLAD CAMERAS - Interim Sales Director - (UK & APAC): Jan 2014 - June 2014MOTOROLA - Business Development Consultant - (AURA project): April 2010 - Dec 2010 Show less

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  Sagem wireless

  Jan 2010 - Jun 2011

  Vp - exclusive brands

  Responsible for P&L, sales, marketing and all aspects of Sagem Wireless' exclusive branded business including PORSCHE DESIGN mobile phones and a number of other brands in development.

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  The bicester collection

  Mar 2015 - May 2024

  Group brands director

  - Specific responsibility for the development of the watch, jewellery, premium technology and home categories across the Bicester Collection- Cross functional responsibilities including brand identification and prospecting, property leasing, retail management, marketing and all aspects of business development- Introduced new multi-brand retail concepts to the Bicester Village Collection and development across the Village portfolio - Developed relationships with new and existing brands to increase penetration in the watch and jewellery sectors working with CEOs and senior head office managers from the market leading watch and jewellery brands including the groups – Kering/Gucci, LVMH, Richemont, Rolex and Swatch Group- Successfully secured new watch, jewellery, luxury technology and “home” brands retail presence and distribution including: Breitling, Montblanc, Chopard, Bang & Olufsen, Monica Vinader, Thomas Sabo, Movado Group, Signet Jewellers, Bulgari and Watchfinder- Member of the strategy team developing experiential retail and complementary services to maintain Value Retail and The Bicester Collection’s competitive advantage over other shopping malls Show less