Experience

• 

  Hotel phoenicia - beirut

  Jun 2005 - Aug 2007

  Physiotherapist
• 

  Alshaya group

  Sept 2007 - Jun 2020

  • Evaluated brand performance within the Qatari market, identifying areas for growth and competitive positioning.• Established key performance metrics, tracking progress to ensure sales targets and operational goals were achieved.• Developed and executed market expansion strategies, strengthening brand presence and increasing market share.• Oversaw recruitment and training initiatives, fostering a knowledgeable and customer-focused team. • Led people development initiatives across KSA and UAE, coaching teams to enhance performance and operational efficiency.• Managed the successful opening of new stores in KSA, Qatar, Oman, and Bahrain, ensuring smooth launches and adherence to brand standards.• Conducted comprehensive market analysis, focusing on financial performance and competitor landscape, to inform strategic decision-making and reporting.

  • Operations Manager - MAC Cosmetics, Jo Malone & Clinic

    Jan 2018 - Jun 2020

  • Operations Manager - MAC Cosmetics

    Jan 2016 - Dec 2017

  • Operations Manager (MAC Cosmetics, Jo Malone London, Clinique)

    Jan 2015 - Dec 2015

  • Area Manager (MAC Cosmetics)

    Jan 2010 - Dec 2014

  • Store Manager (MAC Cosmetics)

    Jul 2008 - Dec 2009

  • Assistant Store Manager (MAC Cosmetics)

    Sept 2007 - Jun 2008
• 

  Equinox

  Oct 2020 - May 2021

  Operations manager

  • Supervised the Retail Equinox office team, overseeing payroll, merchandising, and administrative functions to ensure seamless operations.• Ensured compliance with ministry regulations by managing documentation, approvals, and legal requirements.• Expanded the brand portfolio by identifying and introducing new beauty and fashion brands to the local market.• Integrated brands into e-commerce platforms, increasing digital presence and online sales opportunities.• Led recruitment and training efforts, building a skilled team to support business growth and customer engagement. Show less

• 

  Seventh dimension company

  Feb 2022 - May 2023

  Country leader

  • Oversaw operational budgets, ensuring cost efficiency and resource optimization to drive profitability.• Directed distribution strategies across both Organized Retail (OR) and Independent Retail (IR) channels to enhance market presence.• Identified and capitalized on emerging business opportunities, developing strategic plans for expansion and growth.• Recruited, trained, and mentored employees, fostering a high-performance culture and ensuring alignment with company objectives.• Strengthened vendor and supplier relationships through effective negotiations, securing favorable contracts and long-term partnerships. Show less

• 

  Snoonu

  Jul 2023 - now

  • Oversee multiple categories, including Beauty, Home & Garden, Fashion & Accessories, and Sports & Outdoors, driving growth and market expansion.• Overall marketplace strategy, ensuring alignment with business objectives and optimizing category performance.• Spearhead the launch of By Snoonu, a private-label brand directly linked to Snoonu, implementing a P1 model business approach.• Focus on brand acquisition by identifying and onboarding high-potential vendors to enhance product diversity and exclusivity.• Negotiate supplier agreements to secure competitive pricing, exclusive partnerships, and optimal inventory management.• Collaborate closely with marketing, operations, and product teams to develop strategic campaigns and improve customer engagement.• Analyze sales trends, customer behavior, and market dynamics to refine pricing, promotions, and assortment strategies.• Monitor key performance indicators (KPIs) to track progress, identify growth opportunities, and implement data-driven improvements. Show less • Led the growth and strategy for multiple categories, including Beauty, Home & Garden, Fashion & Accessories, and Sports & Outdoors.• Focused on brand acquisition by identifying and onboarding new vendors to expand product offerings and enhance marketplace diversity.• Negotiated contracts and partnerships with suppliers to secure competitive pricing, exclusive deals, and optimized stock availability.• Developed and implemented category plans to drive sales, improve product visibility, and enhance customer experience.• Analyzed market trends, sales data, and customer behavior to identify opportunities for revenue growth and product expansion.• Collaborated with marketing teams to create targeted promotions, campaigns, and product placements that boosted category performance.• Monitored category KPIs, including sales, conversion rates, and profitability, to refine strategies and improve overall business performance. Show less • Develop and execute category strategies to drive growth across Beauty.• Manage supplier and vendor relationships, negotiating contracts to optimize pricing, product assortment, and availability.• Analyze sales performance and market trends to implement data-driven strategies that maximize revenue and profitability.• Oversee product management, ensuring optimal inventory levels, competitive pricing, and enhanced customer experience.• Collaborate with cross-functional teams, including marketing and operations, to improve category visibility and sales performance.• Monitor key performance indicators (KPIs) and implement initiatives to improve category performance and customer satisfaction. Show less

  • Acting Head Of Categories

    Jan 2025 - now

  • Senior Category Manager

    Feb 2024 - Jan 2025

  • Category Manager

    Jul 2023 - Jan 2024