Elizaveta Herasymchuk

Experience

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  Благодійний Фонд Даруємо радість

  May 2016 - Oct 2016

  Marketer

  ● Created a new charity event - The Color Run Marathon in Dnipro which brings a foundation additional budget for a charity program for children "Smart Start".● Monthly reporting for benefactor● Responsible for SMM promotion of foundation

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  Biosphere Corporation

  May 2017 - Jun 2024

  ● Lead a group of 7 brands (Smile, Smile Baby, Superfresh, Daily Fresh, Bambik, Aqua Baby, Clean Victory) in 4 categories (Universal WW, Baby WW, Wet Toilet Paper, Wet Towels)● Developed a new brand for the distribution channel which brought the business 26% additional sales in the Baby Hygiene Category. Allowed to restrain the development of a key competitor in the channel.● Formulated an intricate strategy for developing the category for 3 years, 2024-2026 years. Which implies the capitalization of major brands and the development of current categories according to trends. Show less ● Devised an expansion strategy for the Baby's Hygiene category in collaboration with UNICEF and FCNI foundations which contributes to strengthening the brand's expertise in the category.● Developed a new range of biodegradable and recyclable products which increased brand sales by 5% ● Analyzed the effectiveness of the portfolio of 5 brands in the wet wipes category in Ukraine due to wartime which allowed an increase in the profitability of the category in the corporation by 20%.● Launch a new category - wet towels for extreme hygiene. Sales exceeded expectations by 13%. Show less

  • Head of category

    Dec 2022 - Jun 2024

  • Senior Brand Manager

    Apr 2021 - Dec 2022

  • Junior brand manager

    Mar 2019 - Apr 2021

  • Marketer

    May 2017 - Feb 2019