Experience

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  Bang ecommerce

  Aug 2010 - Jun 2011

  E-commerce analyst & front-end developer

  As an e-commerce analyst and developer, I was responsible for the development and launch of small to medium-sized clients on the Bang Ecommerce platform. This included implementing client look and feel, catalogue and pricing setup, payment integration and launch of sites and domains. Providing training on the use of the platform and CMS and additional support when needed. I also gained valuable experience in product and e-commerce functions, such as conversion rate and SEO optimization.My time at Bang Ecommerce/Denobi improved both my ability to work in a team environment and to work on my own initiative, as well as developing critical problem-solving and technical skills that help provide a greater understanding of technical products and their functions. Show less

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  Christmas sweaters/apparel

  Jun 2011 - Dec 2013

  Founder of e-commerce startup

  Received over 100 thousand Unique Visitors in 3 Christmas periods of operation 2011-2013Sold multiple thousands of products throughout Ireland, the UK, Europe, Australia, and New Zealand and grew the brand and image to a wider audience in 2012Incorporated the Temple Street Children’s Hospital Charity and received national publicity by having our products showcased on RTE’s Today Show

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  The aa (ireland)

  Jul 2013 - May 2016

  Launched Roadwatch and Routeplanner web app and the AA mobile app on Apple and Play stores• Owning the backlog of change across 5 development scrum teams (including in-house and external teams) and led on backlog refinement sessions, stakeholder workshops, sprint planning and team retrospectives• Championed the product growth strategy for web and mobile apps (HTML5, iOS, Android) and API integration/web services. Currently, this involves the rebuild of all insurance journeys, the core AA website, the Roadwatch and Routeplanner web application, and the AA’s iOS and Android mobile applications• I collaborated with key stakeholders to define the product vision, strategy, roadmap and supporting metrics required to deliver and enhance best in class products and features.• Guided the ideation, technical development, and launch of innovative products throughout the multiples segments of the AA’s core business and strategy• I worked cross-functionally with web development, UX Design, and technical project management teams to deliver on the product roadmap• I helped enable the business to grow by thinking beyond the “now”. Positioning the business to capitalise on future opportunities by creating the foundations for new initiatives in big data and machine learning by putting in place data capture and storage strategies Show less Executed the major project launch of myAA - the AA’s personalised central hub for AA Insurance products, Membership and AA Rewards. Allowing users to quickly quote with correct information, Renew AA policies and Membership and access to member Rewards.• Specialised in web analytics, digital optimisation and change managementWorked closely with our user experience experts, marketing professionals, and web developers to remove barriers and continually improve the experience for both our Insurance Customers and our Roadside Members whilst delivering on Quote and Sale forecasts and KPIsIdentified barriers impacting quote and sale web journeys and raised business cases to approve change requests• Researched best-practices in UX and created initiatives for future major re-development projects that would begin in 2015 • Lead the prioritisation group and presented opportunities and risks to the board• Digital marketing optimisation across multi-channels (PPC, SEO, Email, Affiliates, Display and Social Media) facilitated by A/B testing in order to continually test and improve campaigns.• Funnel Analysis utilising a combination of Google Analytics & Paditrack aided by User Experience testing with IBM’s Tealeaf. Furthered by segmentation, modelling and predictive analytics including multi-channel attribution modelling. Show less

  • Product Owner

    Jun 2014 - May 2016

  • Online Business Analyst

    Jul 2013 - Jun 2014
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  Mi9 retail

  May 2016 - Feb 2020

  Spent 4 years as lead Product Manager with Mi9 Retail (Now WynShop), building, launching, and scaling the pioneer cloud-based e-commerce solution specifically designed for grocers. Catering to some of the largest US and European grocery chains, providing brilliant customer experience and technology that would scale during unprecedented volumes during the pandemic.• I led a team of 15 engineers, QAs, and designers• End-to-end owner of the vision and delivery of key areas of the WynShop Commerce platform from concept to reality including Search Relevance, Search Merchandising, Product Recommendation engine, Product Listings, Promotion engine, Delivery/Pickup Scheduling, Data Import• I drove the vision of creating a modular, highly configurable and extensible platform with intuitive business tooling to support self-service of key customer use cases and enable rapid integration and launch capability for large-scale grocers. The aim was always to give our customers options. Examples include end-to-end migration of existing customers to the Search module in 2–3 days following a steep rise in traffic during the initial Covid lockdowns. Providing faster, more relevant results and significantly reducing operational cost• Created a best-in-class proprietary SaaS Search module. Built upon Elasticsearch, enabling retailers to rapidly import catalog, click and sales data for multi-store setups and solve cold-start issues using in-built REST APIs. Intuitive business tooling to configure search relevance and monetize high-traffic search queries, delivering a 15% increase in ATC rates from search• Built an advanced Promotion engine through market research, customer feedback, and rapid prototyping, enabling diverse promotions and achieving a top-tier $150 average basket size• Regularly collaborated with customers to share progress, understand their problems and partner with them in the evolution of the roadmap Show less As Product Manager at MWG, I owned the roadmap for my products and worked closely with clients to develop clear prioritization methods and communication channels.• Successfully launched the Marsantas General Merchandise eCommerce platform for clients such as Giant Eagle Gift Cards (Pittsburgh), helping clients grow their non-grocery revenue streams• Developed a strategic roadmap based on extensive customer, market and competitive research, which would lead to the decision to develop a new microservices-based SaaS Platform• Introduced standardised scrum practices and mindset changes to the department, resulting in more efficient sprints and increased focus on value and end-user delivery• Developed and maintained strong communication channels with clients, including organising and facilitating customer forums and workshops to discuss key issues and gain clarity on initiatives and priorities• Introduced the Aha! product management tool and the RICE scoring model to help gather, evaluate, and rank new ideas and feature requests• Collaborated with the sales, documentation, and training teams to ensure products and features were presented in real-world use cases with as much context and guidance as possible Show less

  • Product Manager (Mi9 Retail)

    Mar 2018 - Feb 2020

  • Product Manager (MyWebGrocer)

    May 2016 - Feb 2018
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  Letsgetchecked

  Mar 2020 - Dec 2023

  Senior product manager

  At LetsGetChecked, I have successfully brought new telehealth and at-home diagnostic products to market, including the launch and scaling of at-home Covid-19 testing during the pandemic, which saw the company reach more than 2 million patients and grow revenue by more than 1,500% year over year, contributing to the company reaching unicorn status.• Leading 3 teams, consisting of 20 developers, testers and designers• Leading and mentoring 2 product managers• I own the strategy and roadmap in collaboration with our stakeholders, ensuring it is aligned with the business vision and goals• I analyse and provide leadership with regular KPI reports, insights and recommendationsSome key achievements:• Spearheaded LetsGetChecked's 360-degree care offering, providing virtual consultations, at-home diagnostics, follow-up care, and prescriptions• Led the successful launch and scale of the Covid-19 B2B testing program with American Airlines, UVA and many others resulting in 100's of thousands of people being able to travel and return to school• Partnered with the UX and Data Science team leads to develop the first ML-driven product in the company. The Diagnostics Product Recommender is a hybrid multi-class classification model that recommends relevant tests based on patients' health factors and has helped drive a 30% increase in conversion of the diagnostic pillar• Delivered new redesigns and rebuilds of our websites across multiple markets and domains, built on a lightweight React frontend along with a greater UX and content strategy which has seen a 60% increase in ecommerce conversion• Delivered a fundamental change for Web and Mobile App self-service content capabilities through a headless CMS integration with Contentful, reducing 90% of developer cost• Led the development of an agnostic payment microservice supporting various payment methods, including Stripe, Paypal, Google Pay, and Apple Pay Show less

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  Esw

  Feb 2024 - now

  Product strategy & innovation

  Consulting on product strategy, innovation initiatives, and technology partnerships & integrations.