
Timeline
About me
Sr. Product Designer at Aetna, a CVS Health Company
Education

Bowling green state university
-Bachelor in science and technology visual communication technology specialty; graphic design and photography
Experience

Neigerdesign
Dec 2006 - Jan 2011Marketing specialist/graphic designer• Created and managed marketing materials that successfully spoke to the intended audience directly, resulting in existing client retention and expansion as well as new client acquisition. • Marketing to prospects across multiple digital channels including: email, web, and social media.• Proven track record of efficiently completing projects on-time and on or below budget resulting in both top line and bottom line growth.

Amanda sinclair photography & design
Jan 2009 - nowOwner/photographer• Self-motivated entrepreneur specializing in portrait photography and unique photo card designs.• Design and maintain all marketing and promotional efforts including: website, blog, social media, online orders, client presentation materials, and any other printed marketing efforts.• Assist various photographers as a second shooter or assistant.

Little company of mary hospital and health centers
Nov 2011 - Oct 2013Graphic designer and photographer• Created design materials from concept through completion, employing consistent graphic standards.• Consulted with clients to establish project direction, schedules, and expectations. • Managed project delivery by troubleshooting foreseeable issues and making needed process improvements. • Ensured standards for timeliness, quality, and cost while maintaining brand standards.

Loyola university medical center
Oct 2013 - Jan 2016Graphic designer• Collaborated with writers and marketers to brainstorm and develop campaigns for high profile service lines resulting in an increased patient count.• Implemented and reinforced refreshed brand throughout all materials while maintaining graphic standards, mission, and vision.• Managed location scouting, talent selection, on-site art directing, communication with creative team and clients, post-tagging, and file prep for digital use on large photoshoots.

Unitedhealth group
Oct 2016 - Mar 2021Senior ux/product designer• Lead designer of an enterprise online enrollment tool re-design. Partner with cross-functional teams to set a vision and achieve targeted outcomes. Ensure all work is consistent with UMR voice, tone, brand, business strategy, and customer needs.• Develop a strategy to create and implement a scalable, accessible landing page solution for pre-registered members that provides benefit information before enrollment. The final responsive design is flexible and designed with easy content blocks so anyone can produce a page. • Provide thought leadership on UX and UI trends. Drive adoption of new technologies and methodologies to support digital communications strategy across email, SMS, web/desktop, and mobile.• Translate business requirements and audit recommendations into accessible, clear, and engaging user interfaces that accomplish the user’s goal while balancing technical and delivery constraints. Show less

Aetna, a cvs health company
Mar 2021 - nowSr. product designer
Licenses & Certifications
- View certificate

Certified safe® 5 practitioner
Scaled agile, inc.May 2021
Volunteer Experience
Volunteer
Issued by Greater Minneapolis Crisis Nursery
Associated with Amanda SinclairPhotographer
Issued by Girls on the Run-Chicago
Associated with Amanda SinclairPhotographer
Issued by Anixter Center on Nov 2008
Associated with Amanda Sinclair
Languages
- enEnglish
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