Experience

• 

  Lg electronics

  Jan 2002 - Jan 2008

  Product manager-ref
• 

  Stracon india

  Jan 2002 - Jan 2002

  Team member
• 

  Mirc electronics india ltd.

  Aug 2002 - Dec 2002

  Business development executive

  Responsible for Corporate sales & establishing Sales & service network for ONIDA Airconditioners in north/west delhi. The organisation was first time venturing into this business

• 

  L.g.electronics india

  Dec 2002 - Aug 2008

  Product manager- ref

  Handling turnover of Rs.500 Cr. =130 Million USD, for LG India’s(North) 14 branches.Consolidating the No.1 Industry position of this product category for LG in North India.Profit Center, coordination with R&D, Production, logistics & other support departments. Formulating Marketing strategies at all India & Local levels,travelling to all the branches, states and dealers for driving sales .

• 

  Videocon industriesltd.

  Sept 2008 - Apr 2009

  Regional product head- ref

  Handling refrigerators business for 3 brands ( Kelvinator,Electrolux,Videocon) for North India. Working in close co-ordination with Sales/mktg/R&D & production to achieve organisational objectives in terms of mkt.share/revenue/profit by adding 2 P's( Pace & Passion).

• 

  Videocon industries limited

  Apr 2009 - Sept 2009

  Product group head- microwave ovens
• 

  Samsung india electronics

  Oct 2009 - Sept 2010

  Product manager-refrigerators
• 

  Samsung electronics

  Sept 2010 - Mar 2022

  • Director Home Appliances

    Sept 2019 - Mar 2022

  • Director - Product marketing Refrigerators & Airconditioners

    Mar 2018 - Aug 2019

  • General Manager Product Marketinghead - Refrigerators

    Apr 2016 - Mar 2018

  • Product Marketinghead- Kitchen appliances

    Sept 2011 - Mar 2016

  • Refrigerator Product marketing - South West Asia

    Sept 2010 - Sept 2011
• 

  Samsung india

  Mar 2022 - now

  Senior director - home appliances product marketing