Emily Blevins-Dixon

Experience

• 

  Salvage Vanguard Theater

  Aug 2014 - Jan 2015

  Media Consultant

  • Designed and executed filmed media• Worked directly with clients to develop marketing tactics

• 

  Cloud [8] Sixteen, Inc

  Jan 2015 - Dec 2015

  Content Writer

  • Content writer for variety of client types • Worked on blogs, social media posts, content marketing• Understanding of SEO tactics

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  Spiceworks

  Dec 2015 - Jul 2018

  Advocacy Strategist

  • Owned $500k in revenue, working with Fortune 500 technology companies• Developed annual brand advocacy programs• Ran focus groups, beta testing, and marketing insights for clients• Connected technology users with technology builders

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  BigCommerce

  Oct 2018 - Nov 2021

  * Work with the global Channel team to align on strategic plans with key partners and programmatic strategy to meet high growth targets* Design, develop and execute co-marketing outreach campaigns with our channel partners to drive net new leads and opportunities down funnel* Proactively work as a channel advocate across the marketing team, assuring the channel is included in content, awareness, and demand generation activity* Work with Marketing, Sales, and Channel teams to create and manage partner sales collateral, including enablement material, ebooks, white papers, webinar presentations, and videos - this includes creation of new collateral, as well as "channelizing" existing material, and owning the partner marketing portal * Manage logistics and tactical execution of co-marketed partner events, including virtual events, and any future industry tradeshow ancillary events, and/or regional field level events Show less *Develop longtail marketing strategies and support campaigns to meet partner success metrics*Drive collaboration with partners’ marketing counterparts to plan, develop and execute agreed upon marketing and communications projects. Examples include: webinars, industry events, case studies and more*Develop scalable marketing assets, campaigns, content and engagement strategy to serve partners.*Report and analyze metrics to sales and marketing leadership*Work closely with Demand Gen, Web, Content, and other cross-functional marketing teams to secure partner inclusion for optimized channel success Show less

  • Partner Marketing Manager

    Sept 2020 - Nov 2021

  • Partner Marketing Specialist

    Oct 2018 - Sept 2020
• 

  Atlassian

  Nov 2021 - now

  Channel Communications Manager

  * Develop and execute a comprehensive channel communications strategy that aligns with Atlassian's business goals and objectives. Including crisis communications and channel PR strategy. * Create compelling content for a variety of channels, including email, webinars, social media, and partner portals, that effectively communicates Atlassian's value proposition and benefits to our channel partners. Manage lifecycle of content and communications. * Work with cross-functional teams to plan and execute channel events, including partner summits, trainings, and conferences, that drive engagement and enablement. * Partner with the Product Marketing team to create messaging and collateral that articulates the value of new products and features to our channel partners. * Collaborate with Marketing and Sales teams to develop campaigns that generate demand and drive pipeline through our channel partners. * Build and maintain strong relationships with key channel Solution and Marketplace Partners.* Measure and analyze the effectiveness of our channel communications programs and iterate based on data-driven insights.* Run annual incentive and award programs to drive demand gen for partners. Show less