MD FAHEEM

Experience

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  Tata Consultancy Services

  Oct 2020 - Nov 2022

  Process Associate - Digital

  1. Campaign Strategy and Setup:- Develop customized advertising strategies based on client goals.- Set up and structure campaigns for Sponsored Products, Sponsored Brands,Sponsored Display- Define campaign objectives, target audience, budget, and bidding strategies.2. Campaign Optimization:- Monitor and analyze campaign performance to ensure they are meeting KPIs (suchas ROAS, CTR, ACoS).- Adjust bids, targeting, keywords, and placements to optimize campaigns.- Utilize Amazon's advertising tools (like Search Term Reports, Campaign Manager)to refine strategies.3. Reporting and Analytics:- Provide detailed reports on campaign performance, highlighting insights, trends,and optimization suggestions.- Track key performance metrics and deliver reports that translate complex data intoactionable insights for clients.4. Budget Management:- Manage daily, weekly, and monthly budgets to maximize ROI for clients.- Ensure that advertising spend is aligned with the client’s goals and does not exceedagreed-upon limits.5. Client Communication and Account Management:- Regularly communicate with clients to review performance, gather feedback, andadjust strategy as needed.- Address client concerns, update them on campaign progress, and providerecommendations for improvement.6. Keyword Research and Targeting:- Perform in-depth keyword research to identify high-performing keywords.- Refine targeting strategies to reach the desired audience based on product type,category, and customer behavior.7. Creative Development and Testing:- Work with designers and copywriters to create ad creatives, ensuring they alignwith Amazon's guidelines.- Test different creative approaches (A/B testing) to determine what resonates bestwith the target audience. Show less

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  Trimzo

  Dec 2022 - Apr 2023

  Digital Marketing Intern

  Analyzing social media metrics to identify trends and adjust strategiesAssisting in creating email campaigns that promote products, services, and eventsWriting blog posts, social media posts, and other content pieces that align with the company's brand voice and messagingCollaborating with other team members to create engaging visuals for digital marketing campaignMonitoring and reporting on industry trends and competitor activitiesMonitoring and reporting on industry trends and competitor activitiesAssisting with event planning and execution, including virtual events and webinarsConducting market research and analysis to inform marketing strategiesParticipating in team meetings and providing input on digital marketing initiatives Show less

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  Tech Mahindra

  Nov 2023 - now

  Senior Process Analyst

  Campaign Management: Develop and execute comprehensive advertising campaigns on Amazon's platform, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, ensuring alignment with client objectives and KPIs.Client Relationship Management: Serve as the primary point of contact for assigned clients, building strong relationships, understanding their business goals, and providing strategic recommendations to optimize advertising performance and drive results.Account Optimization: Continuously monitor campaign performance, analyze key metrics, and implement optimizations to improve ad performance, increase ROI, and maximize advertising spend efficiency.Keyword Research and Targeting: Conduct thorough keyword research to identify relevant search terms and audience targeting strategies, optimizing ad targeting to reach and engage the right audiences effectively.Budget Management: Manage advertising budgets effectively, allocating resources based on campaign performance, seasonality, and client objectives to ensure optimal use of advertising funds.Reporting and Analysis: Generate regular reports to track campaign performance and provide actionable insights to clients, highlighting key trends, opportunities, and areas for improvement.Ad Creative Management: Collaborate with creative teams to develop compelling ad creatives, including copywriting, imagery, and video content, tailored to resonate with target audiences and drive engagement.Stay Updated on Industry Trends: Keep abreast of industry trends, best practices, and platform updates within the Amazon advertising ecosystem, incorporating new features and strategies into client campaigns to maintain competitiveness and drive innovation.Cross-functional Collaboration: Work closely with internal teams, including sales, analytics, and product development, to ensure seamless execution of client campaigns and alignment with overall business objectives Show less