Brahma Raj Devisetti

Experience

• 

  VivaConnect Pvt. Ltd.

  Aug 2014 - Oct 2014

  Project Intern

  Increasing the overall visibility of VivaConnect on social media

• 

  Tech Solutions

  Jan 2015 - Mar 2015

  Sales Intern

  On-field sales of the mobile accounting app Len-Den Khata

• 

  Emami Ltd

  Apr 2015 - May 2015

  Summer Intern

  Carried out a detailed study of semiotics and decoded men’s fairness cream and face wash packs from a consumer and literature perspective to recommend the scope of enhancement for Fair and Handsome pack

• 

  Pidilite Industries Limited

  Nov 2015 - Dec 2015

  Winter Intern

  Analysed the Global and Indian cleaners category and identified the emerging opportunities for Pidilite in the surface care category

• 

  Sony Music Entertainment

  May 2016 - now

  Telugu Market – Business Head Responsible for the complete Telugu market operations of Sony MusicLaying out acquisition strategies by tying up and working closely with production houses to acquire promising soundtracksDiscovering new artist talent and working with them to break independent music in TeluguDifferentiating Sony Music in the market with comprehensive marketing campaigns, artist development and building an overall value driven ecosystem that helps the content & the talent we work with to deserve the due meritDigital Business - South CatalogueResponsible for the overall digital revenues of Sony Music South catalogue across audio streaming, video streaming, sync and publishingDriving the, critical & significant, audio streaming revenues of Sony Music South catalogue by engaging in content partnerships, promotions and collaborationsManaging the YouTube revenues of Sony Music South catalogue by identifying the trends & developing specific content strategies Ideating novel marketing campaigns to maximize reach & engagement for various releases and evaluating the spends Handling the overseas markets of Malaysia, Sri Lanka and Singapore for the entire Sony Music India catalogueStudying & evaluating new markets for entry and formulating strategies for growth Assessing, acquiring and exploiting new musical catalogues that further maximise the revenues Engaging in important business deals related to new/emerging platforms and closing the loop to expand the revenue base Show less Responsible for the overall digital revenues of Sony Music South catalogue across audio streaming, video streaming, sync and publishingDriving the, critical & significant, audio streaming revenues of Sony Music South catalogue by engaging in content partnerships, promotions and collaborationsManaging the YouTube revenues of Sony Music South catalogue by identifying the trends & developing specific content strategies Ideating novel marketing campaigns to maximize reach & engagement for various releases and evaluating the spends Handling the overseas markets of Malaysia, Sri Lanka and Singapore for the entire Sony Music India catalogueStudying & evaluating new markets for entry and formulating strategies for growth Assessing, acquiring and exploiting new musical catalogues that further maximise the revenues Engaging in important business deals related to new/emerging platforms and closing the loop to expand the revenue baseWork Experience - HighlightsA pivotal role supporting management across various areas like marketing, content & catalogue acquisitions, financial workings, new deals and overall revenue managementA key part of the team creating major musical hits in Tamil and Telugu languagesBeen an integral and instrumental part in making Sony Music South the most followed music label on Tik Tok in IndiaUndertaken market analysis for Malayalam and Telugu music industriesFormulated creative deal structures with media partners to capture substantial revenues Framed and executed India's largest music segmentation survey Part of a successful marketing campaign that shaped the music streaming behavior in Tamil Show less Driving the digital revenues of Sony Music South catalogue across audio streaming platforms by coordinating for content promotions, engagement and deliveryIdentifying the trends across YouTube using analytics and pursuing the action pointsIdeating marketing campaigns to maximize reach & engagement for various releases Coordinating with the overseas’ counterparts in Sri Lanka, Malaysia & Singapore to drive Indian language musical consumption in respective markets Undertaking comprehensive market analysis for new music markets (Telugu & Malayalam) covering all the quantitative and qualitative informationAnalysing the content consumption data for formulating effective content acquisition, marketing and business decisions Show less Responsible for the digital revenues of Sony Music South catalogue across streaming services Coordinating with the streaming partners for content promotion & engagement. Analysing the consumption data to help acquisition, marketing and business decisions Ideating and executing promotional campaigns for maximizing reach & revenue for every projectManaging the YouTube revenues for Sony Music south catalogueIdentifying the trends across YouTube using analytics and developing specific content strategies Managing the overall overseas revenues from Sri Lanka for Sony Music IndiaMaximizing the RingBack tone revenues through promotions across the telecom operators and in the traditional media space Show less Worked in three major divisions of the organization - South, Branding and Overseas MarketingSouthHave carried out a detailed market research on the music market of Kerala comprising the key information on the market size, top revenue streams, key players, marketing mediums & their effectiveness and the market dynamics. Keeping the above factors in mind, have formulated a robust entry strategy with financial workings accompanying the same.BrandingFramed and undertook "India's largest music segmentation survey' that sampled 8000+ people across 23 cities. The survey studied the music consumption, interaction and discovery mechanisms across different age groups with a light on their psychographic & behavioral attributes for effective targetingOverseas MarketingHave studied the music consumption behavior of various countries through revenue analysis across various platformsWorked as a playlist editor for Spotify and Deezer with an eye on data for effective programming Show less

  • Deputy General Manager

    Jul 2022 - now

  • Senior Manager - Digital Business

    Jul 2021 - Jun 2022

  • Manager - Digital Business

    Jul 2019 - Jun 2021

  • Assistant Manager - Sony Music

    Jun 2017 - Jun 2019

  • Management Trainee

    May 2016 - May 2017