Whitney Thompson

Experience

• 

  Ghana National Service Secretariat

  Jun 2012 - Aug 2012

  Intern

  -Created agendas and ran weekly office meetings

• 

  MoonLight Cafe

  Feb 2013 - May 2014

  Public Relations Assistant

  •Performed general account maintenance tasks•Created content for hype of events•Managed the social media pages for Moonlight Cafe

• 

  National Media Commission

  Jun 2014 - Aug 2014

  Intern

  •Created and built media lists•Drafted press releases and media releases•Proof read articles in newspapers, magazines and other reading materials

• 

  UniBank Ghana Ltd

  Nov 2014 - Jul 2015

  National Service Personnel

  •Handled customer care duties•Assisted the marketing team with sales strategy

• 

  Now Available Africa

  Nov 2015 - Mar 2021

  • Co-creating digital strategy for brands such as NIDO CWAR, Nescafé CWAR, and $1M campaign being financed by the Bill & Melinda Gates Foundation.• Agency senior social media manager and content creator for the 360 campaign for SKY Girls. SKY Girls, funded by the Gates Foundation, also currently exists in Botswana, Kenya, Zambia and Cote D'Ivoire as a teen-led movement that seeks to empower teenagers to build their confidence and make the right life choices.•Designing paid search and social media recommendations and strategy• Creating digital integration plans for clients' offline activities• Developing multi-channel digital marketing campaigns for clients from inception to conception: (brand analysis, creative strategy and execution, media planning, tracking & reporting), ensuring that they complement existing traditional marketing strategies and programs.• Planned a strategy which allowed us to recruit over 30,000 teen girls for the SKY Girls Ghana project which is under the Gates Foundation which got the Gold Gong-Gong Award for media innovation.• Led the online conversation for the NIDO campaign, “Mum Read Me A Story” which got the Gold Gong-Gong Award for Digital Advertising. It had over 800k reach, 16M impressions and 0ver 100k interactions. Show less

  • Snr. Social Media Manager

    Feb 2018 - Mar 2021

  • Jnr. Social Media Manager

    Feb 2017 - Jan 2018

  • Social Media Executive

    Feb 2016 - Jan 2017

  • Social Media Executive

    Nov 2015 - Jan 2016
• 

  Havas Africa Ghana

  Mar 2021 - Jan 2023

  Digital Strategist

  Creative Strategist and Content Creator for all CFAO Ghana PLC brands including Mitsubishi, Suzuki and Mercedes Benz Content Creator and Media Strategist for ROK DSTV, ROK Two and ROK GhanaResponsible for the media planning for the over-the-counter brands for Reckitt South Africa including Trasact, Gaviscon and Strepsils

• 

  Publicis Groupe

  Feb 2023 - Apr 2023

  Project Manager

  Managed the workflow of the agency and enforced the set ways of working and processes.Managed the content and digital resources under the supervision of Head of Traffic and ensured the correct resources are used on the right type of projects in a timely and cost-effective manner.

• 

  Interactive Digital

  Aug 2023 - Jan 2025

  Senior Strategist