Victoria Shaw

Experience

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  Self employed

  Jan 2018 - Nov 2022

  Marketing Consultant

  I provide marketing strategy consultation, audits, and implementation in the areas of brand strategy and development, marketing research, content creation, and consumer engagement programs. Clients have represented industries including: food and bev, financial services, education, B2B SaaS, community development and music.

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  Durham University

  Jan 2020 - Apr 2020

  Neuromarketing Research Assistant

  - Worked on a collaborative program between Durham University and KHWS,a leading brand agency, that explored the role of evolutionary-relevantmarketing stimuli in generating positive emotional responses.- Created advertising stimuli, tested responses using an EEG in the BehavioralLab, analyzed the data, and applied findings to new business in KHWS.

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  Write Label

  Apr 2020 - Aug 2020

  Freelance Writer

  I serve as a copywriter for radio advertising for companies throughout the United States. My work spans submissions from brand-name commercials to local business advertisements.

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  Anderson University

  Jul 2020 - Nov 2022

  Assistant Professor of Marketing

  I share my enthusiasm and knowledge about marketing every day. From bachelor degree to professional MBA students I teach, conduct research, and learn along side my students in the following areas:- Marketing Research - Marketing Management - Applied Digital Marketing - Global Marketing- Principles of Marketing- Marketing Strategy (MBA)- Leading Organizational Change (MBA)- Strategy & Competition (MBA)

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  Mind The Gap

  Apr 2021 - Mar 2023

  Global Marketing Advisor

  Positioning Mind the Gap as a specialized digital marketing firm for international go-to-market launches.Serving as a subject-matter-expert for developing marketing education content including an online course, blog posts, and long-form content.Co-led client team for a Norwegian B2B SaaS firm to conduct brand research. Methods included workshop, one-on-one interviews, and secondary quantitative validation.

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  Element Three

  Nov 2022 - now

  Senior Account Manager

  Manage and support $2.5m in retained account revenue annually.Lead and grow $1m in owned accounts annually. Build and maintain fruitful relationships with internal and external stakeholders.Collaborate with cross-disciplinary teams to mold client strategies and project approach. Lead business development initiatives to grow accounts. Maintain high NPS score with clients (8+).