Maria-Antoaneta Beneva

Experience

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  Credissimo

  Jun 2014 - Jul 2014

  Administrative Assistant
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  The Fudgery

  Jun 2015 - Sept 2015

  Sales person
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  Eagles Beachwear

  Jun 2015 - Sept 2015

  Sales Consultant
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  Fund for Local Authorities and Governments - FLAG

  Dec 2015 - Dec 2015

  Intern

  As part of my Bachelor degree experience.Understanding the procedure of European project co-financing.

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  Egta - Association of TV & Radio Sales Houses

  Sept 2016 - Dec 2016

  Communication Intern

  Updating the contact database (FileMaker) of the association, creating newsletters, writing articles about creative case studies in the media business. Helping with the organisation of events. Updating the social media and website content. Co-organizing the communication of World TV Day (the international TV day announced by UN) among members, monitoring and reporting the results of the campaign.

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  Egta - Association of TV & Radio Sales Houses

  Mar 2017 - Sept 2017

  Project Officer

  Dealing with market monitoring and reporting, research on issues concerning the media industry and answering member's questions by creating questionnaires, extracting information from the association's database or finding suitable contacts for a benchmark. Managing the website content and the social media profile of the association, and the communication with its members. Creating newsletters, writing creative case studies and updating the contact database. Organizing events.

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  Bulgarian National Television

  Dec 2017 - Sept 2018

  Brand Manager

  - Responsible for the brand identity and coherency between BNT 2, BNT 3, and BNT HD TV channels- Coordinating within the broadcasting network all the visual materials (online and offline) for the following international projects: - PyeongChang 2018 Olympic Winter Games - Eurovision 2018 - Russia World Cup -Participating in the allocation of the marketing budget for promoting internal shows (Print, OOH, Radio and online media outlets) and mapping out the yearly marketing strategy of the network-Project management duties with an added social value, event organization, and active communication with media partners Show less

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  Methodia Web

  Sept 2018 - Jan 2022

  Digital Account Manager

  - Direct communication with clients and internal coordination of web projects between dev and creative team- Website build using WordPress templates - corporate websites and e-commerce- SEO audit and optimization - Creating, managing, and continuously optimizing (A/B testing) digital ad campaigns (Facebook, Google, and LinkedIn platforms)- Creating newsletter designs and using email marketing platforms for sending out promotional materials to specific segmented target groups- Creating and analyzing performance reports using Google Analytics and Google Data Studio- Setting and reporting KPIs- Copywrite (blog posts, website content, posting plans for social media channels, and ad copy for diverse clients)- Participating in the creative part of projects - brand identity creation, supervising website designs, video content, and social media images- Community management in social media channels - Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest- Building marketing strategies and roadmaps for brands and products- Multi-tasking and time management - working with multiple clients (being their POC) at the same time on different types of projects Show less

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  Amplify Analytix

  Jan 2022 - now

  Brand Manager

  Rebranding and repositioningNew website launchCopywrite - case studies, blog posts, website contentEvents - partnership coordination, research and team prepSupport the sales teams with industry and company research, pitch decks preparation, and content generationCRM management and optimisation. Incld. documentation creation and team training.Manage participation in awards, competitions and equity-free funding.Cold email campaign creation and execution