
Edward Moore
Sales Director

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About me
A results driven and solutions-oriented IT Sales professional with a track record of successfully introducing new technology to market and exceeding targets.
Education

RGS High Wycombe and West Morris Central High School
-A Level Maths, Physics and Economics/PoliticsActivities and Societies: Rugby team

University of Sussex
1987 - 1990Bachelor's degree EconomicsActivities and Societies: Rugby

Sussex University
1987 - 1990BA Economics EconomicsActivities and Societies: Rugby team, Lifeguard
Experience

Datapulse
Jan 1998 - Jan 2003Sales DirectorDatapulse was very successful selling applications to make the Nortel Meridian PBX's more feature rich. Applications included call centre, workforce management, directory integration products, administration tools, call recording, call loggers and operator consoles. The company initially sold exclusively via BT. I was promoted through the ranks from Account Manager to Team Leader to Sales Manager to Sales Director. I set up new channels such as Kingston and also created a direct sales force. In the end I had a team of around 20 and responsibility for $30m annual revenue. I also negotiated a number of new products and suppliers. Highlight was probably securing a multi year contract with NHS Direct to provide workforce management software. This was the first time the supplier had delivered in the UK and the contract was worth over $10m. Show less

IDL
Jan 2003 - Nov 2003Sales DirectorIDL was only a year or two old when I arrived. Cisco IP telephony was just starting to take off in the UK. IDL was created to provide the applications that Cisco was sorely missing - call centre, operator consoles and desktop clients principally. Whilst I was only there a short time we managed to secure some large (500 seat plus) clients and also set up a channel network.

IPFX
Apr 2004 - Jul 2016Sales ManagerManage existing channels and customers. Recruit new channels. Achieve sales targets by finding opportunities through resellers and direct. Perform demonstrations of the products and manage the deployment of complementary services from our resellers. Have a broad knowledge of our products but also telephony and I.T. as well including virtualisation, cloud/hosting, finance, WAN services, video and collaboration and mobile technology. Manage existing customer base.

UCFX Limited
Jul 2016 - Sept 2018Business Development ManagerSpecialists in consulting and implementation services for Skype for Business and Teams. We also offer Skype certified call centre solutions along with meeting room collaboration, room booking and back up/restore software. Additionally we supply Skype for Business hardware including headsets, handsets and Session Border Controllers.

Dell EMC
Sept 2018 - Nov 2022I help a group of around 150 accounts to get the best out of Dell Technologies data centre portfolio. Principally this consists of block storage, hyper-converged, unstructured data (file and object storage) and Data Protection Solutions. I also work with our Strategically Aligned Businesses - VMWare, RSA, Secureworks, Pivotal, Boomi and Virtustream to help customers on their digital transformation journey. My role is nation wide.
Account Executive Data Protection Solutions
Mar 2020 - Nov 2022Data Protection Sales Specialist
Sept 2018 - Nov 2022Data Centre Sales Executive
Feb 2019 - Mar 2020Modern Data Centre Sales Specialist
Sept 2018 - Feb 2019

Thinxtra, Enabling Massive IoT
Feb 2023 - Sept 2024Partner Sales Manager
ASI Solutions NZ
Sept 2024 - nowBusiness Development ManagerASI offer data centre (and desktop solutions) both on prem and As A Service. We focus on making complex solutions simple to use by offering innovative technology that has often previously not been scalable for NZ customers.
Licenses & Certifications

Dell EMC Educated Modern Data Center
Dell EMCJul 2018- View certificate

Arista Sales Accreditation 2024
Arista NetworksSept 2024 - View certificate

HPE Sales Certified - AI and As-a-Service Solutions [2025]
Hewlett Packard EnterpriseDec 2024 - View certificate

Broadcom Partner Certification - Proven Professional - VMware Cloud Foundation - Sales
BroadcomFeb 2025 - View certificate

Introduction to the Threat Landscape 2.0
FortinetOct 2024 
Honours Degree in Economics
University of SussexJun 1990- View certificate

Fortinet Certified Fundamentals Cybersecurity
FortinetOct 2024 - View certificate

Pure Storage Sales Professional
Pure StorageApr 2025 - View certificate

Cohesity Cloud Services Sales Accreditation
CohesitySept 2024 - View certificate

Nutanix Certified Sales Representative
NutanixSept 2024
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