Urmi Noor Binte Giash

Experience

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  Cogito Marketing solutions

  Aug 2010 - Jun 2011

  Copywriter

  Dealing all sort of Brand communication along with advertising in a sense of 360 degree promotion. Also sale and present own ideas related with advertising like Brand elements, press ad, TVC, RDC, Events, Reality shows, POP etc. While developing creative ideas in any purpose, analyze the competitors of client. ACI pure premium Soyabin Oil Tagline Lipice Japan’s No. 1 lip-care brand has launched their product in Bangladesh from winter 2010, I have written the jingle, fixed the tag line and all other ad ideas. A Lot of Print ads, RDCs, RJ endorsements, TVC, Events, Logos, Taglines, Co-Brand’s name, offer’s name, mnemonic lines etc of Lux, Sunsilk, Pepsi, Elite paint, HSBC and etc. Walton Eid ( Jingle) and Walton Motorcycle( Jingle), Jump Cades , Nasir energy saving bulb ( Jingle) Show less

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  Asiatic jwt

  Jun 2011 - Aug 2013

  Creative Supervisor brand communication

  Brand Communication Copywriter- (July 2011 to February 2013)Creative Supervisor - (February 2013 to September 2013) Used to handle LUX, SUNSILK, AIRTEL, PEPSI/7up, Elite Paint, Singapore Airlines, RIN power white- these brands. Planning all type creative ideas and communications like- 360 degree marketing, brand activation, consumer promotion planning, some social media activations, PR and ATL, BTL activities. Though the post is a creative post, I handle all of the execution of those marketing ideas and generating ideas. Branding Strategy Development Airtel Migration from ‘Bhalobashar tane pashe ane ‘ to `Bondhutter taane Shobkichu pashe ane’.Aakbo Mara dekhbe Bishwo (world’s largest Design launch along with prothom alo) creative ideas, name propositionBandhu TVCs (5 TVC’s concepts, stories)telifilm “Balobashi tai, Bhalobeshe Jai” (name, advertisement)And more RDCs, Press ads etc.LUXAfrotiti and Vivaldi campaign:Relaunch with Aishwariya and Katrina Kaif – 360 degree campaign launch.(TVC jingle and adaptation, press, RDCs, outdoor, POP, AV, PR articles, advertorial and so on. )Lux Apartment CP– 360 degree campaign launch.(Thematic TVC, Thematic press, Thematic RDCs, outdoor, POP, AV, PR articles, advertorial and so on, plus Winner TVC, Press and RDCs etc )Lux Channel I Superstar 2012 – Episode planning and scripting, TVC, RDCs, Radio Shows and so on (Grand Finale at 7th September)RADIO SHOW-Lux beautiful dayPEPSIAll communication and advertisement dealing of this brandPepsi football remix festival campaign launch and other communicationsSUNSILKSUNSILK EXPERT ZONE article supervision and writing, TVC Addoptatons, RDC, SUNSILK WIN PARRIS TRIP campaign launch and all other advertising and brand communication.SUNSILK EXPERT ADVICE BD campaign – press, facebook communications.WON THE COMMWARD 2013 ‘ GRAND PRIX- ONLINE CAMPAIGN’And more brand communications. Show less

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  Abdul Monem Ltd

  Sept 2013 - Jul 2014

  Assistant Brand Manager (Mi Amore)

  • Mi Amore (Premium Dairy Ice cream): Assistant Brand Manager (September 2013 to Present)- Established the brand brand archetype, personality traits, tone of the brand, TG, Logo, Tagline, Brand Positioning,- Explored Consumer Insight- Product Design and Packaging Design ( Name of each product of the brand, packaging, Communications, Creative layouts, Advertising, Social Media Campaigns, Activation)- Photoshoot (create photobank of the brand to use those photos on website, facebook, press, popup, doggie, wall posters, parlor branding, menu book etc)- Set up the One year Launch plan - Fridge design- Parlor Launch (Event Activation, Advertising, Social Media Campaign and etc)- Website and Facebook Page development- Modern trade activations ( from soft launch – before Eid 2013 to Commercial Launch women’s day 2014)- DITF: Commercial Launch ( Pavilion design, Leaflet, Fridge branding, New product launch, Digital check in campaign, BP training, BP Uniform, Parlor Product Innovation and a load more) WON THE DITF BEST PREMIUM MINI PAVILION AWARD - Valentines Day (Love that never melts theme):  Mi Amore Valentine’s eve Digital Campaign along with a grand event for winners, TV CG, Press, Event organize Unmelting love: (brand Activation) 13th February- East West University, IUBAT 14th February- TSC, Muktomancho Food chain Campaign with AnW- Asia cup: Pop up communications- MI AMORE ON WHEELS: This is the first time in Bangladesh were an ice-cream Brand has rolled out this innovative concept that moves on wheels from one corner to another in the city reaching directly to its lovers. ‘MI AMORE ON WHEELS’ is a moving experience zone, offering unique and exceptional indulging opportunities for the people always on the move. Mi Amore has started it’s month long activity from 1st of Boishakh, 1421. Traditionally, we are always used to see the mobile food caravans at TLC or different foreign lifestyle TV channels. Show less

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  Cheil India Pvt. Ltd.

  Aug 2014 - Jun 2015

  Consultant for Samsung Bangladesh
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  Robi Axiata Limited

  Jun 2015 - Mar 2022

  Enterprise Relationship Manager
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  Unilever

  Mar 2022 - now

  CEC Manager Bangladesh

  Country lead for consumer engagement. Leading the engagement center, work with interactions and insights (Voice, Social both). Ensure early warnings, studies, surveys using the consumer data.