Victoria Baggott

Experience

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  Park Plaza Hotels & Resorts

  Dec 2008 - Jul 2010

  Events Executive, promoted to Sales Manager

  Development, production and delivery of projects from proposal right up to delivery to ensure effective deliveryManaging supplier relationships Maximise hotel revenue and guest satisfaction by negotiating group business and coordinating the execution of group business with other departments in accordance with the sales business planDeveloped, planned and executed client specific sales activities and promotionsTo maximize hotel revenue and guest satisfaction by negotiating group business and coordinating the execution of group business with other departments in accordance with the sales business plan Show less

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  QHotels

  Oct 2011 - Oct 2013

  Sales Manager

  Relocated to The Cambridge Belfry from The Nottingham Belfry in November 2012.Primary accountability is to maximise all sales and revenue opportunities by yielding the business effectively to achieve agreed annual sales targetsTo achieve all agreed personal targets for appointments, research calls and revenue generatedfrom allocated accounts and new business.To develop structured account management plans to support the growth and development ofThe Cambridge Belfry’s key clients in all market segmentsTo effectively penetrate existing clients within your Territory, to develop a deeperunderstanding of their business and to identify opportunities at The Cambridge Belfry and QHotels Group that best suit their business needs.Prepare the annual Hotel Business Plan and budget, presenting to the Board of DirectorsInfluence the hotel profit by making business & revenue decision to fit with the hotel strategySource new business opportunities for both the transient and conference market using competitor knowledge, Hoteligence and market intelligenceActively organise and participate in all FAM Trips to support the growth of business and thepromotion of The Cambridge Belfry and QHotels GroupEnsure the hotel maintains its position within the competitor set with a majority market share & ensure total account penetrationStrong Delphi knowledge Show less

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  Church Gate Tea Room and Bed & Breakfast

  Dec 2013 - Nov 2015

  General Manager

  The business is split between a 46 cover Tea Room that serves freshly prepared food and a 4 bedroom B&B. We managed a team of 8 staff and had full accountability for sales, targets, analysis of budgets, occupancy, and staff wages. I have a genuine enthusiasm & passion for the industry, am able to delegate, and motivate a team to the best of their abilities. The tea room operated on a turnover of £100,000 per annum and the bed and breakfast at £70,000 per annum.

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  Almarose Hotels

  Nov 2015 - Sept 2019

  As part of the newly formed Almarose Hotels, formerly QHotels group, owned by Aprirose, Belton Woods Hotel and Golf Resort offers 136 bedrooms, 2 PGA Golf Courses, 10 meeting spaces for up to 200 delegates and all set in 475 acres of Lincolnshire countryside. Specialising in MICE my role was to increase and drive new incremental revenue in to the Resort.I developed partnerships with account managers at third party agencies and direct corporates. I developed and managed existing relationships with key partner hotel booking agents, increasing awareness, market share and profitability for the group. I attended trade shows and networking opportunities to learn about hotel solutions, industry trends and competition.I specialised in the management of corporate groups, business groups and conference. I worked alongside the Director of Revenue to drive the negotiation of rates, inventory, contracts and terms to ensure we maximised total revenue of the resort.I had full responsibility and accountability of the Sales & Marketing budget for the Resort and ensured the plan was driven forward through all areas of the hotel in accordance with the hotels business plan and objectives.I have a commercial understanding of the market, the business and customers in order to create competitive advantage. I produced monthly sales reports, analyse market data and approve weekly forecasts for the owners.I managed all third party websites for content and imagery and I have strong computer literacy skills as well an excellent knowledge of Salesforce. I am a strong team leader and inspire a team to drive the pro active sales function of the resort forward and ensure targets are met. I am quick to learn and abreast of advancing technologies changing the industry. Show less Forest Pines Hotel & Golf Resort was acquired by Aprirose Real Estate Investment and managed by RBH Hospitality Management from the QHotels group in December 2017 and rebranded to Doubletree by Hilton as part of a franchise agreement in October 2018.Primarily my role was to maximise all sales and revenue opportunities by yielding the business effectively to achieve agreed annual sales targets. This required account management of key clients, finding new prospect business and maximising current business by building relationships. I specialised in the management of air crew contracts, corporate groups, business groups and conference.I had full responsibility and accountability of the Sales & Marketing budget and plan for the Resort and ensure the plan is driven forward through all areas of the hotel in accordance with the hotels business plan and objectives and achieve a total hotel revenue of £10 million. My role included the planning, implementation and execution all of the marketing activity within the business using creativity and expertise to deliver messages to target new business and the existing customer base. Show less

  • Director of Sales and Marketing

    Jan 2019 - Sept 2019

  • Director of Sales, Forest Pines Spa & Golf Resort

    Nov 2015 - Jan 2019
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  West Lexham

  Sept 2019 - Aug 2022

  Head Of Marketing

  West Lexham Estate is a bio-dynamic, eco-friendly retreat and wellness centre, corporate retreat venue, and holiday destination run on 90% renewable energy and sustainable values. Increased venue revenue by 97% over a two-year period through a change of strategy and site expansion.The change of strategy and business growth has seen the corporate segment grow from 0% to 25% of the business, retreats segment grow from 12% to 35% of the business, whilst maintaining leisure guests as a key market segment and increasing repeat customers.Manage website build and rebranding from conception to launch, developing content strategy and SEO optimisationCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies and report to ownersResponsible for UX analysis and improvements - increased conversion by 9% by optimising UX and contentEstablish positioning, identify target audiences, and develop sales and marketing plans with specific objectives across different channels and segments across holidays, retreats and corporateConceptualise and execute on multi-channel campaignsManage integration with online booking systems and toolsResearch and analyse market trends and competitorsPlan and deliver social media activity and campaigns to drive occupancy and revenue - organic and paid. Increased social followers by 29%Manage activity and relationships with all online travel agents and DMO’sBrand management - maintaining the company’s brand guidelines, brand assets and toolkits, and ensuring the brand identity is protected and effectively utilised and optimised at all timesSecured PR opportunities in The Telegraph, EDP, National Geographic and OM Yoga MagazineManage sales and marketing budgets with direct responsibility for all costs Marketing and delivery of on-site events for retreat leaders and full site corporate eventsCampaign and project management Show less

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  Feather Down Farms

  Aug 2022 - now

  Feather Down Group offers canvas hideaways on over 46 farms across Europe. As the market leader in farm holidays, we take pride in being experts in providing unforgettable nature-based experiences. Our brand includes Feather Down Farms, Boerenbed, Un Lit au Pré, and Wiesenbett—literally translating to "Bed in a Meadow," which perfectly captures what we offer.Take ownership of overall booking revenue targets and EBITDA goals ensuring marketing strategies contribute significantly to the financial success of the company.Lead a team of 14 across 4 countries including customer service team, social media managers, SEA and SEO managers and general marketeers, and external PR agencies Develop and execute comprehensive marketing strategies aligned with the company's overall business objectives focusing on driving direct booking revenue via our D2C booking platform, and distribution strategy and partners.Proficiency in using data analytics tools to track, measure, and optimise online and offline marketing campaigns.Improve conversion rate across all origin sites with CRO improvements, optimised SEA campaigns and acquisition by enhancing their effectiveness and increasing return on ad spend, and SEO strategies.Lead the development and maintenance of a strong and consistent (digital and off-digital) brand presence across all markets.Implement brand-building initiatives to enhance customer loyalty and brand equity contributing to overall revenue growth.Conduct in-depth market research to identify trends, opportunities, and competitive landscapes with a specific emphasis on revenue-generating opportunities.Manage the marketing budget effectively, allocating resources for maximum impact and ROI.Monitor and analyse campaign performance against budgetary goals.Develop and implement strategic plans to drive business growth, increase market share, and achieve revenue targets and 5-year company strategic plan to grow company to 200 sites across the EU, with 1000 tents. Show less Results-oriented Head of Sales and Strategic Partnerships with a proven track record of driving revenue growth and forging impactful partnerships within the glamping industry. Passionate about sustainable farming, and hospitality and dedicated to fostering long-term relationships with clients and partners. Experienced in leading high-performing sales teams and developing strategic initiatives to expand market reach. Committed to delivering exceptional value and contributing to the success of Feather Down Farms.Lead the sales and strategic partnerships division at Feather Down Farms, overseeing all aspects of business development, sales, and client relationships.Develop and execute comprehensive sales strategies to achieve revenue targets and enhance market share in the farm stay sector.Cultivate and manage strategic partnerships.Collaborate with cross-functional teams to ensure alignment with organizational goals and successful farm launches. Show less

  • Group Marketing Director

    Jun 2024 - now

  • Country Manager UK

    Sept 2023 - Jun 2024

  • Head of Sales and Strategic Partnerships UK

    Aug 2022 - Sept 2023