Kaiwen Lam

Experience

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  NIRVANA ASIA GROUP

  Feb 2020 - Jun 2020

  Marketing Executive
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  DotDotAsia

  Jul 2020 - now

  Digital Marketing Executive
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  BP Yellow House Trading

  Aug 2020 - Nov 2022

  Marketing Executive

  Started marketplace store from scratch, handling all aspects of product listings, content creation, customer service, and order fulfillmentOptimize product listings to enhance search results and improve user experience, resulting in higher conversion rates and increased customer satisfactionCreate marketing collateral and assets such as catalogs, brochures and flyers to showcase products and promotionDevelope and execute digital marketing strategies such as social media advertising to increase brand awareness and engagementConduct data analysis to measure campaign performance and identify opportunities for improvementMonitor and report on KPIs, including conversion rates, customer acquisition costs, and revenueManage social media accounts for the ecommerce marketplace, increasing social media engagement Show less

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  Kobelco Compressors Malaysia

  Dec 2022 - Feb 2024

  Sales Engineer

  Conduct product demonstrations and presentations to potential clientsGenerate new business opportunities through cold calling and prospectingConduct market research to identify new sales opportunities and strategies Build and maintain client relationship, resolve customer issues in a timely manner to ensure client satisfaction

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  Kobelco Compressors Malaysia

  Apr 2024 - now

  Marketing Executive

  As a marketing professional specializing in the air compressor industry, I drive strategic marketing initiatives to enhance brand visibility, lead generation, and customer engagement. My expertise spans across digital marketing, content strategy, event management, and technical branding.Digital Marketing🔹Oversee website improvements and LinkedIn content strategies to boost online presence.Branding & Content Strategy🔹Craft compelling case studies and LinkedIn storyline series to engage industry professionals.🔹Manage LinkedIn company pages and schedule targeted posts, including technical insights, seminar highlights, and festive campaigns across ASEAN & Japan.🔹Develop brochures, presentations, and branding proposals tailored for the air compressor market.Project & Event Management🔹Organize technical seminars, collaborating with business partners for knowledge-sharing sessions.🔹Plan and execute invitation designs, registration systems, and QR code feedback mechanisms for event optimization.Technical & Sales Support🔹Support engineers with e-reporting system training and technical reporting accuracy.🔹Analyze unit profit structures, monthly reports, and customer engagement strategies. Show less