Diane Miller Hydeman, MBA

Experience

• 

  Sprint

  Oct 1998 - Apr 2020

  General Manager of the Executive Briefing Center (EBC) at Sprint's Kansas City headquarters. Business customers meet with Sprint executives and experts to understand and review how Sprint can deliver the technology and help their people perform to their highest potential. It is with excitement that we have launched a newly renovated and innovative center in Kansas City. This, we believe, will continue to solidify Sprint as a leader in the industry. The Sprint Executive Briefing Center (EBC) program was awarded the designation of World Class in the categories of Management, Marketing, Measurement and Planning by the Association of Briefing Program Managers (ABPM). Award submissions are judged based upon the “Characteristics of World Class”. We anticipate continued success and increased recognition in the years to come as we execute over 350 events a year. Show less Inspired a team to deliver over 12MM quarterly B2B and B2C Push Addressable Marketing Communication impressions across all Sprint brands (Sprint, Virgin, Boost and Assurance Wireless). Accountable for acquisition, revenue generation and churn reduction efforts. Drove awareness and purchase for all new device launches and promotional offers to new and existing customers through agency and vendor management of marketing activities, specifically the creative management and deployment of digital tactics: email, SMS and DM. Ushered in the use of social share and leveraged multiple new agile marketing technologies such as Movable Ink and marketing automation software, Marketo, in the B2B space driving leads into salesforce.com (sfdc). Show less Converged Solutions (Cloud & Wireline) Business and Staff Operations Directed a staff developing and delivering strategy & operational support to business domestic and international sales agents (>$4B annual revenue). Drove capital investments for converged solutions & network footprint. Created new Cloud operational metrics and reporting.Senior Product & Marketing ImplementationLed several PM teams implementing & deploying enterprise infrastructure, new product technology solutions & processes for all customer service & telesales agents. Deployed Biz & Consumer Base, Loyalty & RevGen Marketing programs into 75 domestic & offshore customer service centers serving 25M+ customers. Launched new knowledge app for front line associates.Senior Strategy Marketing ManagerCRM Strategy & Program Mgmt of PCS data layer for Customer Interaction Roadmap beginning w/ Enterprise-wide Knowledge Management System program, including tech & strategy tools, content, & training to ensure consistent customer experience.General Manager Supported 200+ Multi-dwelling/Home developer contracts for Local services. Led team who developed commission tracking & report system. Led improvements to contract administration including boilerplates, flow, & storage to improved cycle time. Increased sales thru marketing ops' plans-DSL roadshows & grassroots marketing efforts.Mgr Customer/Market Management - Staff OperationsLed full team to develop Delivered Yearly Strategy Business Plan, all CMG Pres & VP Exec reports to internal/external sources, adhoc strategy & results' executive presentatins, mkt & competitive analyses with recommended strategic actions - Network strategy planning, GIS (spatial mapping), Capital Budget, & Program Mgmt of IT projects Show less

  • Senior Management

    Feb 2018 - Apr 2020

  • General Manager, Executive Briefing Center

    Jan 2015 - Feb 2018

  • Digital Marketing Communication Management

    Oct 2012 - Jan 2015

  • Chief of Staff - Sales Operations

    Oct 1998 - Oct 2012
• 

  Birch Communications

  Jan 1999 - Jan 2000

  Director Customer Service

  Designed and fully staffed a new customer operations and product team of leaders in the area of new product, market & system roll-out, and testing via PACE-like process to our front line reps. Sponsored and worked with cross-company and vendor teams for new Call Center design & build-out to support the CLEC work using UNE, Resale & Facilities Local, LD & High Speed Data.

• 

  T-Mobile

  Apr 2020 - Feb 2023

  Field Frontline Readiness, Demand Generation and Training for T-Mobile Virtual Retail Chat, IB & OB sales teams.Check out the amazing offers at www.t-mobile.com and simply Chat for new sales. Marketing - Device Finance Operations -

  • Senior Leader

    Aug 2020 - Feb 2023

  • Senior Management

    Apr 2020 - Aug 2020
• 

  Life

  Feb 2023 - now

  Living

  Living every minute as life should be lived. Learning what it means to be blessed.